Swarovski's symbol is swan, which is classic and fashionable, easy to mix and match with everyday dress, and is deeply loved and familiar by the public. Swan stands for loyalty, and the black swan has reached a new height with its mysterious and elegant temperament! It is the first choice gift for lovers.

The fashion imitation crystal ornaments of Swarovski necklace series, from simple and charming, transparent and colorful imitation crystal gold-plated or gold-plated chain ornaments to ingenious and original creation, are the perfect crystallization of combining new ideas with modern design.

Swarovski imitation crystal necklace is famous for its elegant design and exquisite craftsmanship, such as inlay technology, low-temperature ceramic inlay technology of Pointiage, and colorful imitation crystal gradient.

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Setting up specialty stores and counters in department stores is still the main marketing channel of Swarovski crystals, and it is not good news for Najia that the windows are still filled with animal decorations. With the growth of the family, the discord among family members is almost the inevitable fate of every family business.

Swarovski chose swan as the symbol of the company, because in fairy tales of Greece, Rome, India and Germany, swan symbolizes purity, strength and sacredness.

However, in order for this family business with an annual turnover of $2 billion to fly freely in the northern sky like a swan, the fifth generation family members must strike a better balance between ensuring the continuity and development of the brand and persisting in bold innovation.