Recently, a live broadcast app named "Nationwide Live TM" was launched on major application platforms (as shown below). With the same background color and similar name, is it easy for people to think of another live broadcast app "Nationwide TV"? Let's take a look at Bajie Intellectual Property Trademark Transfer Network:

Why are "National TM" and "National TV" so similar?

I believe everyone should be familiar with "national TV"! Since its launch in 215, it has owned well-known anchors such as Xiao Zhi and Di Shi, and organized and hosted many large-scale events and activities online and offline. However, on the evening of January 17th, the national live broadcast released a statement on the official Weibo, saying that "live broadcast software highly similar to the national live broadcast has recently appeared in the market" and "to prevent being misled by counterfeit apps", and stated that "Shanghai Maimiao Information Technology Co., Ltd." is the only official operator of the national live broadcast platform.

it is understood that this live broadcast platform, which is highly similar to national live TV, is called "national live broadcast TM", and its official operating entity is "Zhongjin Zhongfu (Beijing) Culture Media Co., Ltd.". It can be seen that these are two completely different live broadcast platforms, only one letter apart, and the two constitute a high approximation.

however, to everyone's surprise, the new live broadcast platform was quite confident in the statement of National TV about its counterfeit live broadcast platform, and the dispute rose to the trademark dispute. At the same time, the official counter-attack said that the product "National Live Broadcasting TM" operated by it enjoys a formal and legal trademark and has real, legal and effective ownership, and stated that it will reserve the right to pursue its legal responsibility in case of multiple "National Live Broadcasting" when downloading feedback from users.

However, regarding this matter, Lu Zhenfu, the owner of the national broadcast TM, said that "a trademark doesn't matter, and once it fails, it won't be re-examined, so it's a big deal to change its name". At the same time, as early as July 6, 217, the national live broadcast TM has applied to the State Trademark Office for the ownership and use of trademarks, and the State Trademark Office has also issued the Notice of Acceptance. The announcement of the preliminary examination was released on March 27th, 218. Not only that, the national live broadcast TM also moved towards China Radio International, which should be a rush for the certificate.