Redmi Note12 Discovery Edition Redmi (Redmi) is a technology brand for young people. Aiming to create high-quality mobile phones and smart hardware products with flagship experience and beyond expectations for young people around the world. Adhere to the brand concept of "regardless love" and stand together with young people around the world. The predecessor of Redmi is the new product line "Redmi" launched by Xiaomi on July 31, 2013. At 10 a.m. on January 3, 2019, Xiaomi officially announced that it would upgrade the Redmi series to Redmi, an independent sub-brand of Xiaomi’s mobile phone business. On January 10, 2019, Xiaomi held a press conference for the independence of the Redmi brand. On March 18, 2019, Lu Weibing, vice president of Xiaomi Group and general manager of the Redmi brand, issued the "Redmi Brand Independence Declaration". From the very beginning, the Redmi series has been positioned as a volume product. Redmi mobile phone (Redmi’s first mobile phone) uses MediaTek’s 28nm quad-core processor and a display with a resolution of 1280×720. In terms of sales model, we chose to cooperate with China Mobile and QQ Space; and at the price of 799 yuan, this thousand-yuan phone is even more unstoppable. The data at that time was that the first batch of 100,000 units was sold, and more than 9 million users made reservations through QQ space. In the past few years since its price has been empty, Redmi has also maintained its positioning of high cost performance. However, as the product line of the Redmi series has become increasingly rich, the price has also continued to expand outwards, with prices falling as low as 499 yuan (in March 2015). The Redmi 2A released in July, special price during the Rice Noodles Festival), goes up to 1,499 yuan (the Redmi Pro released in July 2016) - this price positioning is even in line with some of the Xiaomi brand to a certain extent. There has been a crossover between end products. On January 10, 2019, Xiaomi held a new product launch conference in Beijing, and the new independent brand Redmi was launched. In response to comments from netizens, Lei Jun said: If Xiaomi and Redmi are separated and each develops in different directions, the Xiaomi brand can be made better. Redmi focuses on the ultimate cost-effectiveness and focuses on the e-commerce market. Xiaomi focuses on mid-to-high-end and new retail. Lei Jun said that English brands all use letter combinations, simple and practical English words, and it is difficult to register trademarks globally. The name Redmi has been used abroad for many years and is well-known by the public. Redmi is translated as Redmi. He is also the former global vice president of Xiaomi. Hugo Barra insisted back then.