For trademark substantive examination, the examiner examines the following contents:

1. Whether the constituent elements are statutory contents such as words, graphics, letters, numbers, and three-dimensional signs;

2. Whether the trademark conflicts with the legal rights previously obtained by others;

3. Whether the applied for registered mark has distinctive features;

4. What the trademark substantive examination examiner examines Other content.

Legal Basis

Article 8 of the Trademark Law of the People's Republic of China

Any person who can transfer the goods of a natural person, legal person or other organization to another person Signs that distinguish goods, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, etc., as well as combinations of the above elements, can be applied for registration as trademarks.

Article 9

The trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others.

Trademark registrants have the right to indicate "registered trademark" or registered mark.

Article 11

The following signs shall not be registered as trademarks:

(1) Only the common name, graphics and model of the product;

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(2) Only directly express the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;

(3) Other lack of distinctive features.

If the marks listed in the preceding paragraph have acquired distinctive features through use and are easy to identify, they may be registered as trademarks.