Why do we often emphasize finding a professional intermediary platform when we are buying and selling trademarks? The main reason is because of professional issues and there are too many content and similar things that we don’t understand. But the scope of use is different. What is the difference between a trademark and a logo? From a non-professional perspective, they are the same thing, but from a professional perspective, they are still very different.
What is the first type of difference between a trademark and a logo? The premise that a trademark can be used as a logo is that the company's industry is very single. Those who make washing and care products are just washing and care products. There is no such thing. For cross-industry operations, this trademark can be used as a brand logo in terms of uniqueness. When everyone sees the trademark, they will also know what the main products it corresponds to. It is very simple. At the same time, if you use a trademark as a logo, you must apply for copyright, which is also a kind of protection for the trademark.
The second case of what is the difference between a trademark and a logo? A trademark has a certain and unique business scope. If your product is toiletries, then your trademark application can only apply for category 03. If the trademark is used as a logo, it is okay, but it also means that you can only use this logo for products in this category. But if the company also has products in other industries, it is definitely not possible to use this trademark as a logo. The scope has been specified when applying.
So how to solve such a problem? In a broad sense, a logo does not need to be defined as an exclusive symbol for a certain type of product, but only as an exclusive symbol for an enterprise. However, this enterprise can have many Products in the industry use this logo at the same time, but they must apply for their own trademarks separately. This is legitimate product management. This is also the only method that can use both of them.
When buying and selling trademarks, we can choose Bajie as a reliable partner. At the same time, we can also consult on the difference between trademarks and logos. We will have relevant professional knowledge after we understand it. A specific judgment is whether the trademark can be used as a logo, or your logo design can be used as a trademark application. From a professional perspective, its feasibility can be more clearly defined.