When a trademark expires, generally speaking, it is more common and appropriate to apply for trademark renewal than to re-apply for trademark registration.

Trademark renewal refers to applying to extend the registration period of a trademark before it expires. With a trademark renewal, you continue to maintain exclusive rights to use your trademark.

Compared with re-applying for trademark registration, trademark renewal has the following advantages:

1. Maintain trademark rights: Trademark renewal allows you to extend the registration period of your trademark and protect your presence in the market The brand image and goodwill established on it. You can continue to use and protect your trademark that is already established in the market.

2. Simplify the procedure: Compared with re-applying for trademark registration, the procedure for trademark renewal is simpler and faster. You do not need to resubmit all materials and information for your trademark, you only need to provide specific renewal documents and pay the corresponding fees.

3. Economic benefits: The cost of trademark renewal is usually lower than re-registering a trademark. You can save time and costs while maintaining your trademark rights.

It should be noted that trademark renewal needs to be applied for within a certain period before the trademark expires. The specific period and procedures may vary by country or region. If you miss the application deadline for trademark renewal, you may only be able to reapply for trademark registration.

The best practice is to consult a professional trademark agency or lawyer before the trademark expires to understand the trademark renewal requirements and procedures in specific countries or regions to ensure that you can apply for trademark renewal in time and protect your trademark. Your Trademark Rights.

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