The principle of "registration first" represented by most European countries and China. Before registration, the date of receipt of the application by the Trademark Office shall prevail in procedure. After registration number, priority shall be given to registration according to the principle of first application and first number. This practice is actually a principle of obtaining the exclusive right to use a trademark through registration, and the exclusive right to use a trademark belongs to whoever registers first. The principle of "first registration" has many advantages. Its main feature is that the exclusive right to use a registered trademark is stable, and there will be no disputes over the exclusive right to use a registered trademark in the future. About half of the countries in the world, including China, adopt the principle of "registration first".

These countries are: China, Japan, Germany, France, Denmark, Afghanistan, Algeria, Argentina, Austria, Belgium, Netherlands, Luxembourg, the former Czech Republic, Dominica, Egypt, Bolivia, Brazil, Bulgaria, Chile, Colombia, Costa Rica, Cuba, Italy, Kuwait, Lebanon, Liberia, Mexico, Mongolia, Libya and Morocco. Iceland, Iran, Sweden, Syria, Togo, Turkey, Uruguay, Venezuela, Yugoslavia, Nicaragua, Norway, Paraguay, Peru, Poland, Portugal, Romania, El Salvador, Saudi Arabia, Somalia, Spain, Sudan.