1. Trademarks can protect services and products from being infringed by others, and can maintain the reputation and image of enterprises. From the brand point of view, trademarks can increase the sense of identity of consumers, enhance the idea of maintaining brand value of enterprises themselves, greatly enhance the influence of enterprises and bring more development to enterprises.

2. The first element of a trademark is protection. It protects the uniqueness of the brand of products and services, and no one else can use it falsely. Once you have a trademark, only you can use it in the whole country or even the whole world. Trademarks have brought protection to enterprises.

3. Trademarks are the embodiment of the corporate image. When consumers buy products, they look at the brand, such as word of mouth, quality, etc., that is, the image problem. All trademarks are very important to consumers' cognition.

Extended information:

Value of a trademark:

1. Obtaining the exclusive right to use a trademark

Article 3 of the Trademark Law stipulates that a trademark approved and registered by the Trademark Office is a registered trademark, and the trademark registrant enjoys the exclusive right to use the trademark and is protected by law. This provision represents the right of other units and individuals not to use the same or similar trademarks as registered trademarks on the same or similar goods or services as their approved goods or services without permission, otherwise it will constitute infringement.

2. Seeking a broader development space

The certificate of goods being allowed to enter the market for sale is the trademark registration certificate. In addition, the necessary conditions for quality inspection, health inspection, bar code and so on are also to obtain the trademark registration certificate.

With the advent of the information age, information technology is permeating all aspects of society with its rapid trend, changing people's social space and lifestyle. Any enterprise that wants to seek development in more fields can't do without the Internet. For example, when an enterprise wants to enter e-commerce websites such as JD.COM and Tmall, and when applying for official certifications such as WeChat and Weibo, it needs trademarks as a condition for identification and certification.

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