How to draw hand-drawn book posters

The content should be creative and have educational significance or knowledge importance. It can be expressed by cartoon illustrations, with a unified and continuous style. You can also make a separate chapter, or you can find some good posters online and download them for copying.

The name poster originated in Shanghai and is a common method of publicity. In the old days, posters were used for performances such as plays and movies, or for events such as football games.

People in Shanghai usually call professional theater performances "Hai", and those who engage in professional theater performances are called "Xiahai". It is a promotional poster that attracts customers as information about the performance. Perhaps because of this, people call it "poster".

Generally speaking, posters can be divided into the following categories in terms of content:

1. Movie posters

This is the name of the movie announced by the theater, A poster that introduces time, place and content. Some of these posters will be accompanied by simple promotional posters, vividly depicting the main characters in the movie to expand the intensity of publicity.

2. Posters for literary evenings, acrobatic sports competitions, etc.

This type of poster is similar to movie posters. Its content is a kind of performance that the audience can immerse themselves in for entertainment and viewing. This type of poster generally has a strong participatory nature. The design of posters often needs to be novel, unique and attractive.

3. Academic report poster

This is a poster released for some academic activities. Generally posted in schools or related units. Academic posters are highly targeted. What is illustration

In the field of modern design, illustration design can be said to be the most expressive, and it has a close kinship with the art of painting. Many expression techniques of illustration art draw lessons from the expression techniques of painting art. The marriage of art and painting art has enabled the former to make great progress in exploring the diversity of expression techniques or in the depth and breadth of design theme expressions, showing more unique artistic charm and thus being more expressive. In a sense, the art of painting has become a basic subject, and illustration has become an applied subject. Throughout the history of the development of illustration, its application scope is constantly expanding. Especially today with the rapid development of information, people's daily life is full of all kinds of business information, and illustration design has become an irreplaceable art form in the real society.

Modern illustrations come in various forms, which can be classified by communication media or function. According to media classification, it is basically divided into two parts, namely print media and film and television media. Print media includes poster advertising illustrations, newspaper illustrations, magazine and book illustrations, product packaging illustrations, corporate image promotional material illustrations, etc. Film and television media include movies, television, computer monitors, etc.

Poster advertising illustrations: also called posters and posters. In an era when advertising still mainly relied on print media to deliver information, it can be said that it is in a dominant position in advertising. However, with the emergence of film and television media, its application scope has narrowed.

Newspapers: Newspapers are one of the best media for information transmission. It is the most popular, has low cost, large circulation, wide dissemination, fast speed and short production cycle.

Magazine books: including cover and back cover designs and text illustrations, widely used in all types of books. Such as literature books, children's books, science and technology books, etc. This kind of illustration is gradually declining. In the future, there will still be a large number of electronic books, electronic newspapers and periodicals.

Product packaging illustrations: Product packaging makes illustrations more widely used. Product packaging design includes three elements: logo, graphics, and text. It has a dual mission: one is to introduce products, and the other is to establish a brand image. The most prominent feature is that it is between flat and three-dimensional design.

Corporate image promotional materials: It is the VI design of the company. It is included in the two parts of the basic system and application system of corporate image design.

Film and television in film and television media: refers to illustrations that appear in movies and television. It usually appears more in commercials. Film and television illustrations also include computer screens. The computer screen has now become the expression space of commercial illustrations, and numerous graphic library animations, game programs, and graphic tables have all become part of commercial illustrations.

Illustrations, also called illustrations, are pictures used to explain a piece of text.

To put it simply, "illustrations" are the pictures inserted between the text in newspapers, magazines, various publications or children's picture books that we usually read, collectively called "illustrations". Illustration, in Latin, originally means "illumination". As the name implies, it was originally used to increase the interest of the text in the publication, so that the text can be more vivid and vivid in the hearts of readers. In today's various publications, the importance of illustrations has far exceeded the role of "illuminating the text" as a foil. It can not only highlight the idea of ??the theme, but also enhance the appeal of art.

Classification of illustrations

According to the current market positioning: vector, fashion, cartoon, juvenile realistic, American, Korean and comic illustrations, concept settings, etc.

Classification based on production method :Hand-drawn, vector, commercial, cutting-edge (2D plane, UI design, 3D), pixel

Classification by illustration painting style: Japanese cartoons and illustrations European and American illustrations Hong Kong illustrations Korean game illustrations Taiwan romance novel cover illustrations, Since there are so many styles now, I just classify them simply

In addition, in foreign countries, the styles are wider, including hand-made origami, cloth patterns, etc., all styles are available, and they go hand in hand.

Application scope of illustrations Publications:

Illustrations used on book covers, inside pages of books, book jackets, book content supplements, etc.

Includes illustrations used in editorials such as newspapers and magazines.

Commercial promotion:

Advertising - including illustrations used in newspaper advertisements, magazine advertisements, signboards, posters, leaflets, and television advertisements;

Commercial image design: product logo and corporate image (mascot);

Commodity packaging design;

Illustrations - consumer guidance, product descriptions, instructions for use, charts, catalogs

Film and television multimedia:

Character and environment art settings or interface design in film and television dramas, commercials, games, and the Internet.

Anything used for "explanation" can be included in the category of illustrations. How can I say that I just went to the book market today because the illustration major just opened this year and I saw that there are new definitions in their textbooks (go to the book market and look for definitions in the industry in the book). In our daily lives, people When you are with someone, you often need to express your thoughts to let the other person know, or tell others what is on your mind. At this time, in addition to using "language" or "words" to express, there is another way to use "pictures".

How to make a poster_How to make a poster picture

The first part is structural sketch, light and shadow sketch, sketch, design sketch, outdoor sketch

Color principle, color matching, design color, small tone Draft training, long-term color work

Part 2 Photoshop CS2: Photoshop operation basics, image optimization processing, classic example analysis and production

Illustrator CS2: Advertising sign production, light box advertising, clothing Advertising design, corporate logo design, business card design

IndesignCS2: Professional typesetting tools, printing-related knowledge, advanced typesetting skills for books and newspapers

Acrobat7.0: Professional electronic document tools, can Realize the mutual conversion between any documents, the generation and conversion of PDF documents

Coreldraw13: packaging box design, production of leaflets, posters and business cards, product and commercial advertising design, business card design

Part 3 Advanced Photoshop: Explain the application of poster design, packaging box design, CI design, product advertising design, post-processing, etc.

Advanced Illustrator: Advertising illustration production, vector tracing, character mapping Production, creative advertising drafts, pre-press production skills, etc.

Part 4.0: Web page layout and production; introduction to Html&Css; website management and maintenance, uploading and downloading; case analysis

Flash8.0: Art design, web page color matching; CI, LOGO, Banner production; Common web page animation production, web page layout

Fireworks8.0: Classic web animation, advertising, title titles, greeting card design and analysis; Introduction to MTV production and interactive website

Part 5: Plane composition, three-dimensional composition, color composition, color design, font design, layout design, graphic creativity, poster design

Part Six parts of advertising design (CI planning), VI design, printing design, packaging design, book binding design, visual orientation design, TV advertising script design, software integration

To engage in graphic design, photoshop, Coreldraw, Illustraor is one of the three software that you should be proficient in. These three softwares can be self-study, follow tutorials, and do your own examples to become proficient. The basic graphic design is Photoshop and Coreldraw. To take the designer exam, you need to learn Photoshop, Illustrator, and Indesign Acrobat. Photoshop, Illustrator, PageMaker, Freehand, CorelDraw and other design software are commonly used by advertising companies.

1. Logo design (logo design, trademark design)

2. CIS design, VI design (corporate image identification system design)

3. Advertising design , Advertising creative design

4. Poster design, DM design (leaflet design)

5. Sample design, brochure design, album design

6. Brochure design, annual report design

7. Packaging design

8. Book illustrations, greeting card design, invitation design

9. Newspaper and magazine layout design< /p>

10. Various types of printed matter design, etc.

Commonly used graphic design software

Graphic design software has always been a popular field of application. We can divide it into two parts: image drawing and image processing, such as modeling and drawing software, Rendering software, image processing software, prepress assembly software, etc. The following is a brief introduction to some commonly used software in this area:

1. AutoCAD

AutoCAD is a well-known graphic design software that was first unveiled at the Comdex conference in 1982. Due to its With excellent performance, it is known as the universal computer-aided design software and is widely used in many graphic and three-dimensional design fields such as architecture, electronics, machinery, advertising, decoration, clothing, etc. It has now become the de facto drawing standard and occupancy in the field of engineering drawing. It is the CAD software with the highest rate and can be seen everywhere in the domestic market.

Currently, AutoCAD can be used on multiple platforms, such as version 12.0 for DOS platforms, versions 14/2000/2002/2004/2005 for Windows platforms, and UNIX versions for workstations.

AutoCAD is extremely open and scalable. The software provides powerful secondary development methods, such as Visuallisp, C, ARX, Microsoft Visual Basic for Application (VBA), etc., which allows AutoCAD users to greatly Expand the functions of the software and greatly utilize other third parties to develop new functions.

2. 3DStudioMax

Producing 3D animation is a wide-ranging topic. From a certain perspective, the creation of 3D animation is somewhat similar to sculpture, photography, set design and The use of stage lighting, as a professional-level work, must go through at least three steps: modeling, animation, and drawing. In an era when DOS operating systems dominate the world, 3D animation design is still far away from ordinary users. 3DStudio is one of the few 3D software that can run stably under DOS. After Windows replaced DOS and became the mainstream operating system for desktop PCs, Autodesk We lost no time in launching 3DStudioMax (commonly referred to as "3DSMax"). With the rapid development of computer hardware, producing three-dimensional animation on a personal PC is no longer just a dream.

3DStudioMax is currently the most widely used three-dimensional modeling, animation, and rendering software on the PC platform. It is widely used in advertising, game design, film and television post-production and other animation fields. The latest version integrates many functions that were only used in the past. Professional tools or plug-ins used in movies, games and 3D design.

3. CorelDraw

CorelDraw is a graphic design software launched by Corel that integrates vector graphic design, printing and typesetting, text editing and high-quality graphics output. It is deeply loved by the majority of graphic designers. It is loved by designers and is currently widely used in advertising production, book publishing, etc. Software with similar functions include Illustrator and Freehand.

The latest version of CorelDRAW Graphics Suite can provide users with powerful tools to save time by reducing the number of clicks and steps in the work. It also integrates 3 graphics programs, multiple widely used Tools and utilities, the new suite includes CorelDRAW12 for illustration, page layout and vector graphics, CorelPHOTO-PAINT12 for professional digital imaging and CorelR.A.V.E.3 for creating motion graphics.

4. Adobe Photoshop

This software from the American Adobe Company has always been a giant in the field of image processing. It has gained great popularity in the fields of publishing and printing, advertising design, art creativity, image editing and other fields. Widely used, the latest version has broken through the limitations of previous Photoshop series products that focused more on graphic design, and has greatly enhanced and broken through the support functions of the digital darkroom. For example, the repair brush can easily eliminate dust and scratches in pictures. , spots, wrinkles, and can simultaneously retain shadows, lighting, textures and other effects in the image. Innovative functions allow users to design faster, improve image quality, and manage files with professional efficiency.

However, in order to prevent piracy, Photoshop CS has added the controversial activation technology similar to Windows XP. Users must be online to activate before it can be used normally. Otherwise, it can only be used for two days.

5. Freehand

Freehand is a fully convenient vector drawing software that can suit the needs of users at different application levels. It is ranked as the "Three Musketeers of Web Page Production" along with Macromedia's Flash and ", it can provide all the tools needed for a perfect transition from design concept to implementation of design, production, and publishing in a streamlined graphic creation environment, and these operations are all completed in the same operating platform. Its biggest advantage is It can give full play to people's imagination and always guide the entire drawing with creativity first. It is currently widely used in printing and typesetting, multimedia, web page production and other fields.

6. Adobe Illustrator CS

Adobe Illustrator v11 is a powerful and complete drawing software package designed for both output and web page production. This professional drawing program integrates Powerful vector drawing tools, complete PostScript output, and tight integration with Photoshop or other Adobe family software. This software defines the future of vector graphics with groundbreaking, creative options and powerful tools for efficiently publishing your art online, in print, or anywhere. Version 10 adds new drawing and automation benefits such as Arc, RectangularGrid, and PolarGrid tools; increased editing flexibility and logos (editing primary objects or image copies). You can use brushes and other creative tools on the toolbar such as merge, data-driven coordinates, etc. to help you create templates that are connected to the database. The new Illustrator also offers more web production capabilities, including cropping images and support for variable vector graphics (SVG) enhancements.

7. Maya

Maya is the world's top three-dimensional animation software produced by the American company Autodesk. It is applied to professional film and television advertisements, character animation, movie stunts, etc. Maya has complete functions, flexible work, easy to learn and use, extremely high production efficiency, and extremely realistic rendering. It is a high-end production software at the movie level. Its price is high and its reputation is prestigious. It is a production tool that producers dream of. Mastering Maya will greatly improve production efficiency and quality, adjust simulated character animation, and render movie-like real effects, making you one of the world's top animators. .

Maya integrates the most advanced animation and digital effects technology of Alias/Wavefront. It not only includes the functions of general 3D and visual effects production, but also combines it with the most advanced modeling, digital cloth simulation, hair rendering, and motion matching technology. Maya runs on Windows NI and SGIIRIX operating systems. Among the tools currently on the market for digital and 3D production, Maya is the preferred solution.

8. Non-linear editing software Adobe Premiere

A commonly used video editing software, launched by Adobe. Currently commonly used versions include 6.5, Pro1.5, 2.0 and so on. It is a software with better picture quality, better compatibility, and can cooperate with other software launched by Adobe. This software is currently widely used in advertising production and TV program production. Its latest version is Adobe Premiere Pro CS4. .

9. Pagemaker

PageMaker was launched in 1985 by Als, one of the companies that created the desktop publishing concept. Later, when it was upgraded to version 5.0, it was acquired by Adobe in 1994. .

PageMaker provides a complete set of tools for producing professional, high-quality publications. Its stability, high quality and versatile functions are particularly appreciated by users. In addition, some new features added in version 6.5 allow us to publish works through print or the Internet in a diverse and highly productive way.

In addition, version 6.5 provides a lot of new features for use with Adobe Photoshop 5.0. PageMaker is just like Adobe Photoshop, Adobe Illustrator and other Adobe products in terms of interface and use, allowing us to use Adobe's products more easily. product. The most important point is that the way to place pictures in PageMaker publications is the best. Placing pictures through links can ensure clarity during printing, which is especially important when printing in color.

Finally, the most important thing about graphic design is that creative software is just a tool to realize your ideas