maternal and infant brand. According to the inquiry of BabyLove official website, BabyLove Baby was born in 1976, and it is a professional diaper brand with a history of nearly 4 years under Reed International. As one of the leading brands of baby diapers in Southeast Asia, BabyLove diapers have provided comfortable experience for thousands of babies through high-quality products for many years, witnessing their healthy and happy growth. The comprehensive market share of BabyLove brand ranks in the top three in Thailand, with a total growth rate of 231% from 28 to 212, making Ryder International the fastest growing company in Thailand's non-food industry in 211.