The reason why BYD transferred the Wei trademark to Great Wall Motors is because BYD wants to focus on the field of new energy vehicles again.

In the past few years, BYD has been strengthening the research and development of its new energy models, such as BYD Tang, BYD Yuan, BYD Qin and other models, all of which have performed well. Product development and promotion in the traditional automotive field requires a lot of experience and resources, which is relatively more difficult.

The transfer of the Wei trademark to Great Wall Motors will enable Great Wall Motors to expand its brand and upgrade its products. At present, the SUV market that Great Wall Motors focuses on has a considerable market share both at home and abroad. By acquiring the Wei brand, Great Wall Motors can open up new market space in the highly competitive sedan market and enhance the company's overall brand image and influence.

BYD’s transfer of the Wei trademark to Great Wall Motor is a good business strategy for both parties. BYD can enhance its core competitiveness by further developing new energy vehicles, while Great Wall Motors can use the opportunity of acquiring the Wei trademark to achieve brand expansion and strategic upgrade.

The meaning of BYD's car logo

BYD's new logo will no longer use the original blue and white colors, the pattern will be changed to an oval shape, and light and shadow elements will be added. The arrangement of fonts and the color of graphics have undergone tremendous changes, highlighting BYD Auto's innovation, technology and the essence of corporate culture, injecting new connotation and vitality into the BYD brand.

BYD senior sources revealed that BYD’s new logo is more concise and intuitive, and has international elements. Through this rebranding, BYD Auto will focus on the goal of building an international brand, comprehensively promote the improvement of international brand awareness at all levels of the company's production, science, research and sales, continuously improve the company's market insight, and ultimately achieve the high quality and high quality of the BYD brand. Gold content.

The above content refers to Baidu Encyclopedia-BYD