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About domestic liquor brands

1.

Editor’s comment: Wuliangye is one of the most famous liquors in China. It is a well-known trademark in China. Yibin City in Sichuan Province, known as the "Hometown of Famous Wines", is the hometown of Yibin Wuliang Wine. In 1928, Deng Zijun, the owner of the "Lichuanyong" roasted wine workshop, used five kinds of grains: red sorghum, rice, glutinous rice, wheat, and corn as raw materials to brew a pure and fragrant "grain wine" and presented it to Yang Huiquan, secretary of the local Youth League Training Bureau. Tasting it, he thought that the wine had good color, aroma and taste, and it was brewed with five kinds of grains, making it famous for its taste. Since then, this kind of multigrain wine has been enjoyed by the world as Wuliangye, and its popularity continues to this day. The Jiaobei brand and Wuliangye brand Wuliangye (from "lychee green" - Yibin Yuanqu) produced by the Sichuan Yibin Wuliangye Distillery, which is famous both at home and abroad, and is well-known in China, are unique among Chinese strong-flavor liquors and are Sichuan Province's famous brands. One of the six golden flowers (Luzhou Tequ, Langjiu, Jiannanchun, Quanxing Daqu, Wuliangye, Tuopai Qujiu). It has the style of "long-lasting aroma, mellow taste, sweet import, refreshing throat, and harmonious flavor, just right". . Yibin Wuliangye has a rich aroma, mellow and sweet taste, and a long aftertaste. It is brewed by the unique technology and long-standing traditional craftsmanship of Yibin Distillery using "five-grain formula, wheat koji making, artificial cellar cultivation, two rounds of low-temperature fermentation, quantity and quality picking, blending according to quality, graded storage, and careful blending" It is not only famous domestically, but also sold abroad.

2.

Editor’s comment: Kweichow Moutai is produced exclusively in Moutai Town, Renhuai City, Zunyi County, Guizhou Province, China. It is as famous as Scotch whiskey and French Cognac. One of the three famous distilled liquors, it is the originator of Daqu Maotai-flavor liquor. Together with Haier in the electrical appliance industry, Beaston in the cosmetics industry, Mengniu in the dairy industry, and Alibaba in the Internet industry, it is the most successful local enterprise in China! It is a great miracle created by China's long history and a witness to China's long history. The quality of the wine produced by Moutai is particularly good, and it has been concluded since ancient times. Its style is the most perfect example of Maotai-flavor Daqu liquor, so "Maotai-flavor type" is also called "Mao-flavor type". The wine is bright and transparent, with a slight yellow color, and the sauce aroma is outstanding and intoxicating. If you don't drink it with the cup open, the aroma will be fragrant. Drink it happily, and the mouth will be full of fragrance. After drinking, the cup will be empty, the fragrance will be bigger and last longer. The taste is elegant and delicate, the wine is full and mellow, the aftertaste is long, and the fragrance of grass is endless. Moutai liquor is pure, transparent, mellow and fragrant. It is composed of three special flavors: sauce aroma, cellar bottom aroma, and mellow sweetness. There are now more than 300 known aroma components. The alcohol content is 53 degrees.

3.

Editor’s comment: Guojiao Liquor is not an ordinary liquor. Why do you say that? First, its production date is only one day, September 9, 1999. Second, there are only 1,999 bottles of Guojiao Wine, numbered sequentially from 0001 to 1999. Each bottle is unique and there are no duplicates. This uniqueness makes it stand out from the ranks of ordinary liquor and become a work of art that people are eager to collect. Third, the cellar where Guojiao wine is brewed is no ordinary cellar. It has a history of more than 400 years. In the wine city of Luzhou, the cellars built during the Wanli period of the Ming Dynasty are still intact after hundreds of years of wind and rain. This cellar was designated as a national key protected cultural relic in 1986 and was even included in the Guinness Book of Records. The fine wine brewed in a four-hundred-year-old cellar is unmatched by ordinary cellars. Fourth, Guojiao Wine No. 1999 was auctioned at the Second China Wine Culture Festival held in Chengdu in 1999 and was collected by a company in Shanghai for 180,000 yuan. It created the world's highest price for a single bottle of wine, and was recorded in the annals of history by Guinness. Fifth, Guojiao Liquor serves as a peace ambassador for the reunification of the motherland. Guojiao Wine No. 0002 was presented to Mr. Tung Chee-hwa, the first Chief Executive of the Hong Kong Administrative Region, and No. 0003 was presented to Mr. Ho Hau Wah, the first Chief Executive of the Macau SAR. Wine No. 0001, with good wishes for the reunification of the motherland, is treasured in the Luzhou Laojiao Wine History Exhibition Hall, waiting for the day when Taiwan, the treasure island, returns, and presented to the first chief executive. Sixth, Guojiao Liquor plays the role of a messenger of world peace. In 2000, during the friendly exchange of visits between Chinese and Japanese youths, representatives of our country gave Guojiao Wine No. 1972 as a national gift to Japanese friends, who collected it as a treasure.

As time goes by, the value of Guojiao wine will be increasingly recognized by people. We have reason to believe that no matter who gets this extremely rare wine, he will not hesitate to drink it. "Guojiao·1573" is also very creative in its packaging. The bottle is made of crystal glass. The bottle has a breakthrough cross-section cut and is set off by stars. The bottle is engraved with burnt flowers in red and yellow.

4.

Editor’s comment: Sichuan Jiannanchun Group Co., Ltd. is located in Mianzhu, a famous historical and cultural city in Xishu. The company's main business is liquor business, with total assets of 4.8 billion yuan. Over the years, Jiannanchun Group Company has maintained a good momentum of continuous and steady development. Since 1998, the company's overall operating strength, input-output efficiency, profitability, debt repayment ability, operating ability and development ability have ranked among the best in the industry. Known as one of the "Three Giants in China's Liquor Industry". In April 2007, Jiannanchun Group was commended by the Sichuan Provincial People's Government as one of the "Top Ten Private Enterprises in Sichuan Province". It has won titles such as the first batch of contract-abiding and trustworthy enterprises in the country, the most competitive large enterprise group in China, the National Special Award for Advanced Quality and Efficiency Enterprises, and the National Advanced Unit for the Construction of Spiritual Civilization. The company has passed ISO9001 quality management system certification, ISO14001 environmental management system certification, occupational health and safety management system and national origin mark registration. Enjoy the right to export products. The company's leading product, Jiannanchun Wine, became the royal wine of the court as early as 1,200 years ago and was recorded in "The Chronicles of Dezong of the Tang Dynasty". It was also listed as a world-famous wine at that time in the "History of the Tang Dynasty" written by Li Zhao, a member of Zhongshushe. Today, Jiannanchun has been awarded the title of "Chinese Famous Liquor" by the state, "Jiannanchun" and "Mianzhu" brands have been recognized as "China's Well-known Trademarks" by the State Administration for Industry and Commerce, and the Jiannanchun brand has been recognized as a "Chinese Time-honored Brand" by the Ministry of Commerce of China.

5.

Editor’s comment: Shuijingfang, the “No. 1 liquor brewery in China”, uses ancient winemaking secrets to activate the microorganisms in ancient cellars that have gone through the Yuan, Ming and Qing dynasties. The flora is brewed using modern biotechnology. It has an elegant aroma, sweet and elegant taste, and a long aftertaste. Shuijingfang has won the "National Key Cultural Relics Protection Unit", "The People's Republic of China and National Origin Regional Products", "The 30th Moby Advertising Awards Packaging Design Gold Cup Award (Single Category) and the Highest Achievement Award (Overall Evaluation)" , "Top Ten New Archaeological Discoveries in the Country in 1999", "The Oldest Brewing Workshop", "Chinese Historical and Cultural Famous Wine (No. 001)", "China's Top Brand in the 21st Century Luxury Brand List (The Only Liquor Brand)", "The First' The Organizing Committee of the China Creation Award specially recommends the Creativity Product Award (the only liquor brand)", "2006 China's Top Ten Liquor Brands with the Most Growth Potential", "2006 China's Top Ten Best Brand Building Cases", etc. Distinguished honor. After more than 600 years of accumulation, Shuijingfang has been perfectly interpreted into "the element of Chinese noble life".

6.

Editor’s comment: Shanxi Fenjiu is a typical representative of my country’s light-flavor liquor. It has exquisite craftsmanship and a long history. It is known for its soft taste, sweet finish, and lingering fragrance after drinking. It is famous for its long aftertaste and enjoys high popularity, reputation and loyalty among domestic and foreign consumers. In history, Fenjiu has experienced three glories: Fenjiu has a long history of about 4,000 years. During the Northern and Southern Dynasties 1,500 years ago, Fenjiu was highly praised by Emperor Wucheng of the Northern Qi Dynasty as the royal wine. It was recorded in the Twenty-Four Histories, making Fenjiu famous in one fell swoop; In the late Tang Dynasty, the great poet Du Mu recited a poem "Qingming" that will last forever: "May I ask where the restaurant is? The shepherd boy pointed to Xinghua Village in the distance." This was the second time Fenjiu became famous; in 1915, Fenjiu won the first prize at the Panama International Exposition. First-class gold medal, bringing honor to the country and becoming a leader in China's brewing industry. The status of Fenjiu: Fenjiu, Luzhou Laojiao and Moutai are the three most famous wines in my country.

7.

Editor’s comment: Sichuan Tuopai Group Co., Ltd. is a large-scale national first-class enterprise. It has formed a company with the wine industry as its pillar and integrating technology, industry, and trade. A cross-regional, cross-industry and diversified large-scale enterprise group, it is listed by the State Council as one of the 100 pilot enterprises in the country to establish a modern enterprise system, a large-scale expansion enterprise focused on development in Sichuan Province, and the stock of the company's holding subsidiary Tuopai Qujiu Co., Ltd. 1996 It was listed on the Shanghai Stock Exchange in 2011. With its unique business philosophy and foresight and extraordinary courage, Tuopai has forged ahead in the tide of market economy and explored a complete set of production processes such as "microcomputer formula", "double-wheel bottom fermentation" and "low-temperature cellaring". In 1988, the company's leading product "Tuopai Qujiu" won the title of "Chinese Famous Liquor"; now it has an annual production and sales capacity of 200,000 tons of Tuopai series liquor, and is one of the largest high-quality liquor manufacturers in China. A new product structure of high, medium and low-end products has been formed, with sales outlets all over the country and efforts are being made to open up the international market.

8.

Editor's comment: "Jiugui" wine is a product of Hunan Xiangquan Group Company. It is said that when the "Jiugui" wine was about to be successfully developed, Wang Xibing, general manager of Xiangquan Group, asked the famous painter Huang Yongyu to design a bottle for him, and Huang Yongyu agreed. Until one day Wang Xibing came to visit again, Huang Yongyu casually made a big sample out of mud, then cut a piece of sackcloth to wrap the mud sample, tied the neck with a hemp rope, and handed in the job. However, the works of famous artists are so magical. The highly personalized and distinctive packaging, coupled with the brand name "Jiugui" inscribed by Huang Yongyu, and a freehand ink painting of a drunkard looking for a sack, inject emotional vitality into the product packaging, making the overall packaging image of the product particularly approachable. Very human touch. Moreover, "Jiugui" is the first restaurant among Chinese liquor companies to introduce corporate culture, and the outer packaging of its products is its best expression. And its outer packaging is completed through the appropriate use of traditional elements (freehand ink painting and linen) and formal beauty principles. From this, it is obvious that Jiugui Liquor has achieved great success. China's alcohol market has always been dominated by a few famous wines. The emergence of "Jiugui" wine has broken the myth that famous wines cannot be broken through. The price has exceeded that of similar types of wines such as Moutai and Wuliangye, and it has become the first choice for consumption in many areas of our country. Jiugui is one of the top ten Chinese cultural wine brands.

9.

Editor’s comment: As one of the most important core companies in China’s liquor industry, it is China’s first listed liquor company. The parent company of Anhui Gujing Gongjiu Co., Ltd., Anhui Gujing Group Co., Ltd. is located in Bozhou City, Anhui Province, the hometown of Cao Cao and Hua Tuo and the hometown of medicinal materials. Since its establishment, Gujing Group has developed rapidly for more than ten years and has developed into a company with more than 10,000 employees and more than ten direct investment or holding subsidiaries, covering the wine industry, hotel industry, commerce, tourism, real estate, It is a large-scale national first-class enterprise that integrates industries such as financial industry and pharmaceutical industry and is cross-industry and cross-region. Among them, the liquor industry, hotel industry, and boutique retail industry have firmly ranked first among peers in Anhui Province in terms of brand loyalty, comprehensive competitiveness, and asset scale. The real estate industry has developed steadily, and the quasi-financial industry has also shown good development. situation. The liquor industry is currently the pillar industry of Gujing Group. Since 1989, its operating performance has been at the forefront of the liquor industry. It has been among the top 500 Chinese enterprises for many years in a row, and ranked among the top ten of the top 100 enterprises in the Chinese liquor industry and among the top ten economic benefits. enterprise. Its flagship product, Gujing Gong Liquor, is one of the eight oldest famous wines in China, with a history of more than 1,800 years. It has successively won major honorary titles such as China's Well-known Trademark, China's Regional Product Protection of Origin, and the first batch of national "Three Green Project" best-selling brands. With its unique style of "clear as crystal in color, pure as orchids in fragrance, sweet and mellow in the mouth, and long-lasting aftertaste", it has won the gold medal in the national liquor competition four times, won the gold medal in the quality competition of the Ministry of Light Industry and the gold medal in export products. It is the first in Paris. The only Chinese famous wine to win the gold medal at the 13th International Food Expo, it is known as the "Peony in Wine" by the world.

At present, the Gujing series of wines are mainly composed of two major flavor types (strong-flavor type and mixed-flavor type), two major brands (Gujing Gong brand, Gujing brand), different alcohol contents from 60 to 30 degrees, and high, medium, and A complete product system with low price levels, among which the Gujing Gong brand and Gujing brand series products are the company's leading liquor products. It has been a Consumer Association recommended product since 1992.

10.

Editor’s comment: Jiangsu Yanghe Winery Co., Ltd. is located in Yanghe, an ancient town in northern Jiangsu. Yanghe Daqu is named after the place of origin and is a strong-flavor type. Daqu Liquor is made from high-quality sorghum as raw material, high-temperature fire koji made from wheat, barley and peas as fermentation agent, supplemented by the famous Beauty Spring Water. Due to the implementation of comprehensive quality management, the "Laowu steamer and residue method" is still used, and at the same time, "artificially cultured old cellar low-temperature slow fermentation", "sand recovery in the middle", "slow fire distillation", "graded storage", "careful blending", etc. Traditional craftsmanship and new technologies have made Yanghe Daqu perfect day by day, forming a unique style of "sweet, cotton, soft, clean and fragrant". It is praised by experts and consumers as the authentic representative of strong-flavor Daqu liquor. In recent years, Yanghe has made every effort to create a classic "soft" liquor - Yanghe Blue Classic. Since its launch, sales have grown rapidly. The "blue storm" has become more fierce, and the "blue charm" has conquered more and more people. It has attracted more and more liquor consumers and has become a successful marketing example that has attracted much attention in the fiercely competitive liquor market. In 2007, the sales of a single brand of Yanghe Blue Classic exceeded 1.4 billion yuan. Some media believe that the rise of the "Blue Classic" brand has created a sales miracle for a single brand in the liquor industry and is the epitome of the revival of Jiangsu's liquor industry. When former Kuomintang Chairman Lien Chan and People First Party Chairman Soong Chuyu led delegations to visit Nanjing, the Jiangsu Provincial Party Committee always used Blue Classic as the banquet wine, and Blue Classic was rated as "the most popular brand among consumers."