Laid-off workers, wage earners and multi-millionaires, these seemingly unrelated identities have magically changed in Hou Xiaojun's body in eight years. This ordinary China worker who was laid off in his forties also spent eight years creating a legendary wealth story.

From June 65438 to June 0999, US President Bill Clinton visited Xi, and Hou Xiaojun participated in the welcoming activities as a representative of laid-off workers' entrepreneurship in Xi. The accompanying American reporter asked him, "Are you laid off or are you willing to start a business?" At that time, his answer was very appropriate: "It is to obey the needs of national economic adjustment." In this interview with reporters, Hou Xiaojun smiled and admitted: "In fact, I was forced out."

"However, without being laid off, I don't know if I can support myself after leaving the factory, and I don't know if I still have the potential to do business." Hou Xiaojun was grateful for being laid off in those years.

Laid off to make a living, the "first bucket of gold" sales earned 1000 yuan.

"People in China say that forty is not confusing, but when I was forty, I met the most painful and confusing thing of our generation-being laid off."

1June, 994, the ancient city of Xi' an was already in a heat wave, but Hou Xiaojun's heart seemed to fall into an ice hole.

1975 joined the work and worked in the telecom component factory of the tenth research institute of the Ministry of Posts and Telecommunications for nearly 20 years. He finally left his job this summer. For Hou Xiaojun, who is used to working in a factory and taking factory money, how to live without a factory has never been thought of for 20 years. After sleeping hard at home for half a month, he finally realized painfully that he was going out to make a living.

What are you doing? It happens that a friend of Hou Xiaojun has a backlog of floor fans, each of whom can earn 10 yuan. After living in a family and factory for 20 years, Hou Xiaojun knew nothing about sales promotion and had to go out of the house.

In the scorching sun, Hou Xiaojun asked in a shopping mall, not afraid of sweating, but what he couldn't stand most was constant rejection and supercilious look. The connecting flight appeared in a shop on Jiefang Road. A young man said enthusiastically, "wait a minute, the boss will come right away." Hou Xiaojun, who was fed up with cold eyes, was very excited. What moved him even more was that the boss readily wanted 100 fans. This morning, Hou Xiaojun found his "first bucket of gold"-earned 1000 yuan, more than double his salary when he was a workshop director in a factory.

But such opportunities are too few after all. In the following year, Hou Xiaojun promoted various commodities, and finally failed to support himself and his family. When I was left with 600 yuan, Hou Xiaojun thought, I must look for new opportunities. 1995 5438+00 In June, he set foot on the train going south to Shenzhen.

Shenzhen gold rush, chasing buses to catch up with 15% factory stocks.

Recalling the situation when I first arrived in Shenzhen, Hou Xiaojun only smiled bitterly: "For me who only has a high school diploma and is over 40 years old, the opportunities in Shenzhen are not much better than those in Xi 'an. "Unaccompanied, Hou Xiaojun didn't find a job for more than 60 days, and the 1000 yuan in his pocket was almost used up.

"Although I didn't make any money, I never thought about giving up. I always thought there would be a chance. " Finally, one day, an advertisement of the director of an electronic toy factory caught his attention. As soon as he contacted each other, he knew that the factory had not been built. Hou Xiaojun did not hesitate to recommend himself, talked with his boss about his experience as a workshop director, and put forward many suggestions on the management and construction of the enterprise. "Probably my courage and more than ten years of experience as an assembler played a role. The boss decided to hire me on the spot to be responsible for the design and engineering installation of the production line. "

Hou Xiaojun began to work and said little about his salary. Not acclimatized, there were pimples and sores on his legs, but Hou Xiaojun soaked in the workshop day and night. After more than half a month, he got blisters on his hands and finished the design and installation of the simple toy assembly line by himself.

The boss soon promoted him to be the deputy director in charge of production, with a monthly salary of 1500 yuan. "That's the highest salary in my life. This 1500 yuan will never be forgotten, because it is hard to come by. " Due to the shareholders, the toy factory closed down soon. However, this experience gave Hou Xiaojun a complete experience of starting a business from scratch. Soon, he found a job in a color printing factory with only a few dozen people.

"The manager named' Business Department' is actually a job of printing business everywhere, equipped with only a broken bicycle." With previous sales experience, Hou Xiaojun learned a lot this time. He is keenly aware that large quantities of mineral water bottles are the main business opportunities for small color printing factories with little technical strength.

Therefore, in the busy streets of Shenzhen, people often see a middle-aged man riding a jingling broken bicycle, chasing passing buses, and stopping to recall something from time to time. That's Hou Xiaojun busy copying the address and contact information of bottled water manufacturers on the bus. While other colleagues are tired of looking for business cards, wrapping paper and packaging boxes that can only be printed one or two boxes at a time, Hou Xiaojun has painted a lot of bottled water trademark printing business. This time, Hou Xiaojun's unique business inspiration paid off handsomely: the owner of the color printing factory decided to distribute 15% of the shares in the factory to Hou Xiaojun personally to participate in the dividend at the end of the year.

This painful experience honed Hou Xiaojun's management consciousness. He found that in Guangdong, where the economy is relatively developed, the supporting automobile service industry is gradually becoming a sunrise industry as cars enter families. He himself watched some small car decoration shops rapidly expand their facades and increase their employees. These successful cases stimulated Hou Xiaojun. Finally, one day, he decided to return to Xi 'an and start his own business.

1997 During the Spring Festival, Hou Xiaojun returned to Xi 'an with 50,000 yuan of venture capital earned by working in Shenzhen.

Entrepreneurial ancient city, automobile decoration company "alongside" big dealers opened.

Hou Xiaojun found that although cars began to enter the homes of ordinary people, Xi 'an car dealers at that time only sold cars and did not do supporting services such as new car decoration. Car owners can only drive in Xi 'an to find a car decoration shop. At that time, there were only a few car decoration shops in the city, and the scale and service were not enough.

So, he kept at the door of the car sales company for several days in a row, observing the daily sales situation. Everyone in the car sales company knows each other very well, and they all say, "I've never seen anyone who works so hard." After estimating the average car sales every day, he began to look around for shops. 1In May, 1997, the first store of Hou Xiaojun's "Monkey King Automobile Decoration Company" opened.

There are only six employees and himself in the store, which is not much more eye-catching than other stores. How can I get business? Hou Xiaojun has his own opinion in his heart: people who buy cars generally go to big sales companies for a reputation. If they want to do car decoration, they will definitely believe these selling points more. In addition, if the buyer can complete the car purchase and decoration in the nearest time, he will certainly win a lot of business without running for the second time.

Therefore, Hou Xiaojun tried his best to find Changzheng Electromechanical Company, a major automobile dealer in Shaanxi at that time, and asked to rent a place to set up a branch office in their sales compound. After the company sells a new car, its own decoration company can provide decoration business for the owner in time; Mechanical and electrical companies feel that Hou Xiaojun's decoration service is conducive to attracting customers for themselves, and the two sides hit it off.

Hou Xiaojun's action is in line with the pulse of the market. In the first month of opening the store, the income reached 4000 yuan.

Subsequently, Hou Xiaojun continued to enter the five major automobile distribution points in Shaanxi by leasing or paying management fees. The stable source of tourists helped Hou Xiaojun to complete the original accumulation of capital with less capital through quantitative advantages in the early stage of his business. This management mode of "service follows sales" makes Hou Xiaojun stand out in the increasingly competitive Xi 'an automobile decoration industry.

In order to expand his business, Hou Xiaojun began to set foot in the used car decoration industry in the summer of 1999. At that time, when some car decoration shops "slaughtered one" and passed off fake and inferior products as high-grade products, Hou Xiaojun insisted on ensuring quality and working hard on service. He took the lead in introducing CIM management to Xi 'an colleagues, centrally managing all customer data and establishing long-term and frequent contact with customers. This made his company gradually soar to the leading position in Shaanxi automobile decoration industry. Today, Hou Xiaojun has opened six branches, with more than 60 employees/kloc-0 and total assets exceeding10 million yuan. Extending to the upstream and downstream of the industry, the "Monkey King" goes further and further.

After gaining a firm foothold in the automobile decoration market, Hou Xiaojun's mind began to wander further. "An enterprise must form its own industrial chain if it wants to continue to operate." In the process of operation, he found that because Shaanxi is particularly cold and dry in winter, when encountering a collision, the car glass is easy to burst, and the loss of the owner may even hurt the personal safety of the driver. Therefore, he asked the relevant departments to design and formulate technical parameters suitable for the local climate. An American company branded the explosion-proof membrane of special vehicles as "Monkey King of the Century", applied it to the company's decoration business and promoted it in the market. The effect is quite good.

The Monkey King went further and further. Hou Xiaojun told reporters that this year plans to promote direct chain stores and franchise stores inside and outside the province; The company cooperated with Shaanxi Chang 'an University (formerly known as xi 'an Highway Jiaotong University) to establish an automobile service technical school, which is now in full swing. In addition, Shaanxi Monkey King Science and Technology Company founded by the company has also become a re-employment training base for laid-off workers in xi, where hundreds of laid-off workers have found jobs again through professional skills training. ...

When talking about his own entrepreneurship and management, Hou Xiaojun has always been calm and calm. At the end of the interview, he took out a stack of photos for the reporter to see. This year, he was elected as a member of CPPCC, which was taken when he attended the 9th CPPCC in Shaanxi. He smiled sincerely and brilliantly.

At this moment, this multi-millionaire is like a model worker we are used to in the camera.