217 Business Plan for College Students

The entrepreneurial group of college students is mainly composed of college students and graduates. Due to a series of problems such as college students' employment caused by the expansion of university enrollment, some college students have achieved employment through entrepreneurship. Below I have prepared a business plan for college students for your reference!

1. Project background

China is a big producer and consumer country with rich egg resources and diverse varieties. Especially in recent years, with the pace of China's economic development, poultry breeding, eggs, and processing industries have also relaxed their arms and spread their wings. In XX, China's poultry and egg production accounted for 43.1% of the world's total output, of which the egg production was 19.88 million tons, accounting for 37.9% of the world's total output, ranking first in the world. There were 1,25 laying hens nationwide, an increase of 17.9%, and its intensive degree reached 3%. In XX years, the total output of poultry eggs in China was 25.74 million tons, and the per capita possession was 18.13 kg. In XX, the output of poultry eggs in China was 25.67 million tons, accounting for 43% of the world's total output, and the per capita possession reached 2 kg. Since 1985, China's poultry and egg production jumped to the first place in the world, and it has maintained its position as the world's largest egg-laying country for 2 consecutive years. The per capita possession has also greatly exceeded the world average, and the consumption of poultry and eggs has also exceeded the world average. Egg industry began to play an important role in China's industrial and agricultural production. China's per capita egg possession is 2 kg; However, the processing of poultry eggs in China only accounts for .2% of the egg production, and the export volume accounts for 2% of the production. As the largest egg producer in the world, there is still a big gap between China's egg processing industry and the world's advanced level.

The history of processing eggs in the world has been more than 13 years, and the total production is over 75, t. The main producing countries are the United States, Britain, Canada, Japan, France and other countries, and the production capacity accounts for about two thirds of the total production. The proportion of egg products in developed countries has reached 2%-25%, and there are more than 6 varieties. In the future, the proportion of egg products will increase to 5%, and the requirements for fresh eggs and egg products will be stricter, and a lot of fuss will be made about feed, additives, yolk, eggshell color and packaging forms to stimulate and improve egg consumption.

The consumption of fresh eggs in China accounts for more than 9% of the egg production. At present, there are less than 4 egg deep processing enterprises in China, most of which are listed and sold after primary processing, and some even sell without processing. Take Shanxi Province and Heilongjiang Province, located in the northeast of China, for example, they can produce about 2 million kilograms of fresh eggs a year, but there is almost no deep processing enterprise, most of them are sold to other places in the form of fresh eggs, and the added value of products is almost zero. China's egg processing industry, mostly from the family, hand-workshop-style small enterprises developed, few personnel, small scale, weak strength, can not stand the wind and rain. Like this year's bird flu, many small businesses are facing extinction.

the processing of eggs must be out of tradition. Egg processing industry has broad and far-reaching significance and value. Egg processing is a key link to increase the added value of poultry eggs. The medicinal and edible functions of eggs are worth studying deeply. Even eggshells have developed a variety of high value-added and nutritious products. The egg industry should clearly understand that traditional industries can do it alone, while modern industries must be developed and implemented according to systems, advanced technologies and in-depth and extensive cooperation. The development of egg products enterprises has two key points: one is high technology, and the other is to expand new consumer markets. Drive the high-end market through high-end technology. Create a corporate brand through high-quality products. It is necessary to select the direction of modern production of egg products and vigorously promote high technology. In the market economy, the egg products processing industry can only get a new start by adopting new technologies on the basis of studying the market.

Main application fields of egg products:

1. Ingredients for food industry. Eggs have excellent emulsifying properties, thermal setting properties, adhesiveness, foaming properties and other characteristics, which are called in food processing? Versatile? . Egg products are ideal raw materials and additives for frozen food, flour products, meat products, puffed snack food, high-grade candy and other products. All the indexes have reached the national standard, and it has the characteristics of long shelf life, easy storage and convenient use, and is an ideal partner for industrialized food. Eggs used in the food industry cannot be directly beaten with raw eggs, but products produced by professional egg products enterprises should be used. There is a food safety problem, because fresh eggs carry salmonella, coupled with layers of pollution in transportation and other processes, when the eggshell is broken to get the egg liquid, it may pollute the egg liquid. Therefore, it is only a clean and aseptic process of taking egg liquid, which has formed a professional industry in the food industry. It is understood that pasteurized liquid egg products have accounted for 3%-4% of egg production in Australia, Europe, Japan and the United States. Although China is the country with the largest egg production and consumption, the proportion is less than 1%. Using the emulsification of eggs, mayonnaise, salad dressing, juice, ice cream and so on can be processed. Taking advantage of the thermal denaturation and coagulability of eggs, they can be used as adhesives, flour enhancers and food dehydration inhibitors in the production of ham, sausage and surimi products. Nowadays, some instant noodle manufacturers have begun to use the characteristics of eggs to enhance the elasticity and toughness of noodles. In addition, the original flavor of aquatic products can be maintained in surimi products by using the adhesiveness of protein, and its elasticity and texture can be improved when it is used in livestock and poultry meat food. At the same time, it is used in the ingredients of cakes, biscuits, bread, noodles and cold drinks, and plays a role in seasoning, fermentation and emulsification. Protein powder and egg yolk powder separate protein from egg yolk, which can meet the needs of different products. As for the production of boiled eggs, tender egg yolk or hard egg yolk can be cooked according to customer requirements, and then peeled, shelled, cut and packaged, and the finished products leave the factory.

the development of two-style restaurant chain stores provides space for egg processing industry. At the same time, the kitchen in the hotel and the canteen in the unit are also important users.

three aspects have a wide range of uses.

Many bioactive substances or effective substances in poultry eggs are of high value, and there is great room for development in medicine, clinical medicine, nutrition, chemical industry, biology, beauty and other fields. For example: extraction of lysozyme, extraction of lecithin, separation and extraction of specific antibody (igy) factor. Processing and producing peptide beverage by fermentation engineering technology; Produce snack food with unique flavor? Iron eggs, iodized eggs, fish oil eggs, concentrated egg liquid, frozen eggs and other products, low cholesterol egg liquid, egg protein polypeptide products, etc. More importantly, the use of transgenic technology in molecular biology to produce functional products has attracted great attention and attention internationally. The maturity of this kind of technology will also bring great economic and social benefits. For example, eggs can also extract proteins from skin care products and diet pills. Another example is, "Egg yolk essence? It is an essential oil extracted from eggs, which has the composition, color, aroma and nutrition of egg yolk. It is oily and packed in rubber balls. Its cholesterol is only 1/3 of that of fresh eggs, and it is classified as a healthy food. Eating 3 rubber balls every day is equivalent to the nutrition of 3 egg yolks. The egg yolk essence developed in Taiwan Province adopts low-temperature instantaneous film concentration technology, which has short heating time, can preserve the flavor of egg yolk and most of lecithin nutrition, and has good eating effect. Nowadays, an advanced tonic that can be extracted from egg yolk? Lecithin? Popular all over the world, it is known as the third nutrient alongside protein and vitamins. It has eight main functions: blood vessel scavenger, liver protector,' gospel' for diabetic patients, which can effectively resolve gallstones, and it is also a necessity for fetal and infant nerve development. Lecithin can eliminate acne and freckles, moisturize the skin and prevent the occurrence of Alzheimer's disease. It is a good psychological mediator. The development of lecithin has opened up a new way for the development and utilization of eggs, and also found a new way for the combination of egg development and technology. At the same time, eggshell, egg membrane, egg white and egg yolk were deeply developed, and egg butter, calcium citrate and other products were developed, which can be widely used in various fields such as medical treatment, health care, beauty food and so on.

At present, the new theory that eggs are good for health is as follows:

1. Strengthening the brain and improving intelligence. Lecithin, triglyceride, cholesterol and vitellin in egg yolk have great effects on the nervous system and physical development, which can avoid the mental decline of the elderly and improve the memory of all age groups.

2. Protect the liver. Protein in eggs can repair liver tissue damage. Lecithin in egg yolk can promote the regeneration of liver cells, increase the amount of human plasma protein, and enhance the body's metabolic and immune functions.

3. Prevention and treatment of arteriosclerosis. American nutritionists and medical workers used eggs to prevent and treat atherosclerosis, and achieved surprising results

4. Preventing cancer. Eggs contain more vitamin b2, which can decompose and oxidize carcinogens in human body. Trace elements in eggs, such as selenium and zinc, also have anti-cancer effects.

5, delay aging. Eggs contain almost all the nutrients the human body needs, so they are called? Ideal nutrition bank? .

6. Egg yolk contains a lot of lutein, which plays an important role in preventing retinal pigmentation.

7. Eggs are used as the culture medium for making various antiviral vaccines.

8. Egg yolk is beneficial to skin care, so it has been added to shampoo, skin care cream and other cosmetics.

9. Various virus antibodies that can be separated from eggs.

ingredients in the fourth and fourth grade fine feed. A variety of high value-added and nutritious products can be developed by using eggshells.

Such a vast space not only brings business opportunities, but also challenges to chicken farmers, agricultural aquaculture, egg processing industry and even feed industry in China. Our rural industrialization is also in line with international standards. Since egg products are the general trend, should our business strategy and investment strategy also follow the trend? Should we also be in line with international standards? Is it necessary to increase the awareness of some international frontiers in the model of company plus farmers? High-tech rural industrialization is the key to increase farmers' income and profit for enterprises.

At present, the consumption of egg products continues to increase, which has reminded people that the prospect of deep processing of egg products is very broad, and the egg products industry in China has been forced into a situation where it needs to rise rapidly. Another revelation is that with the increasingly detailed industrial division of labor, there is a need for innovative ideas to support the development of enterprises and accumulate personal wealth.

the traditional method of eating eggs, who would have thought that just breaking eggs contains such huge business opportunities? Here I quote the so-called rich philosophy: not only think about today's things, but more importantly, do tomorrow's things. That is, people all over the country can't eat an egg (that is, unprocessed fresh eggs), but eat eggs with different tastes and different nutrients.

Second, the guiding ideology

Rather than eggs, it should be to open the eggs and make the egg liquid into liquid egg products. It is the link that people are most familiar with, but it can make a lucrative gold industry.

Eggs should be pasteurized according to the international standard, and then made into liquid eggs by advanced technology. Liquid eggs not only have all the nutritional functions of fresh eggs, but also have higher quality, more convenient and safer characteristics than fresh eggs, so they have become the most needed raw materials for industrial egg products. But this industry is basically blank in China.

don't underestimate the link of opening eggs to get egg liquid, but the technology content of this industry is very high. Choose from raw eggs? Cleaning and disinfection of eggshells? Beat eggs and shell them? Filter? Precooling? Sterilization? Cooling? Packaging, a series of technological processes, is all completed in a high-tech and fully automatic process. Strict production quality standards, all-stainless steel assembly line equipment, spotless production workshop, strictly trained operators and expert food technicians. All these can ensure the production of first-class safe and reliable products. From the non-pesticide residue pollution of feed raw materials to the safety of production process, and even to the processing field of poultry and egg products, the new pollution of heavy metals, harmful additives and microorganisms is avoided, and the non-toxic, harmless and excellent quality is guaranteed when entering the consumption stage. Therefore, the whole process control of poultry and eggs products from raw materials, professional production, processing to consumption is a systematic project, and every link cannot go wrong. This needs to be guaranteed by science and technology and the whole process of quality management.

a, liquid eggs can be processed into edible products and non-edible industrial products. The following can be used for edible products:

1. 1% whole egg liquid.

2. Protein liquid, egg yolk liquid, etc.

3. Protein powder, egg yolk powder, whole egg powder, and protein slices (mainly by using strips that are freeze-dried at high temperature for a short time or at low temperature, most of the water in the egg liquid is removed to make powdered products with water content of about 4.5%. At present, the commonly used dehydration methods are eccentric spray drying and jet spray or low temperature freeze drying.

4, boiled eggs, divided into peeled and shelled whole eggs, half-cut eggs, diced eggs, etc.

5, special egg powder, cooking egg powder, fermented egg powder, instant egg powder, cake egg powder, ice cream egg powder, etc.

B. The products produced in this plan are as follows:

1. Pasteurized whole egg liquid (applicable scope: baking, catering and food industry, which can be used for the development of pies, noodles, biscuits, cakes, sweets and fried eggs).

second, pasteurized protein solution (scope of application: baking, catering and meat products industries. Suggested dosage: every 1 grams of egg white liquid is equivalent to the egg white of 3 eggs).

Third, pasteurized egg yolk liquid (scope of application: development of ice cream, mayonnaise, salad, noodles and other egg yolk products. Suggested dosage: every 1 grams of whole egg liquid is equivalent to the yolk of 5 eggs). Customized products (can be added as needed) (scope of application: development of food such as baking, catering, meat products, noodles, biscuits, cakes, ice cream, sweets, mayonnaise, salads and fried eggs. Suggested dosage: according to customer's needs).

5. Special egg powder.

promote this delicious food, eggs, into a variety of egg products that are hygienic, convenient, delicious, fast and popular. This is a new bright spot, selling point and opportunity brought by the market that should be seen and discovered by agricultural aquaculture, egg processing industry and even feed industry under the severe situation of oversupply of eggs in China. It is not a so-called advanced product, and it is closer to the market. Once its products enter the market, they are more easily accepted by the market. This will make it have a strong vitality.

III. Capital investment

Total investment: 6 million yuan (fixed assets: 4 million yuan).

IV. Main tasks and steps

(1) Preparing to set up an enterprise, from preparation to trial production for 6-8 months.

(2) capital and personnel can be invested in stages and in batches.

(3) Problems that should be paid attention to in the market (suggestions)

1. Multi-channel marketing (including e-commerce) can be adopted and promotion work should be done well. Strive to reach the breakeven point as soon as possible.