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What does the Mercedes-Benz advertisement Hedgehog mean?

Hedgehog? He should know better how to protect himself.

Putting it in car advertisements can better protect passengers and car owners.

However, hedgehogs also have natural enemies, namely weasels. A fart can make hedgehogs give up resistance.

The natural enemy of car safety is speed. If the speed exceeds its safety range, the result will be nonsense, regardless of the brand or active and passive safety configuration. Therefore, everyone should put safety first when driving.

Mercedes-Benz is a car brand that almost everyone in the world knows. From the birth of the automobile to today, the development history of Mercedes-Benz is not only a legend, but also represents the development history of the human automobile industry. Now, Mercedes-Benz has passed its 100th birthday, but its name is still as loud as the company's slogan.

gottlieb Daimler (1834-1900), a German engineer and inventor, one of the pioneers of the modern automobile industry. Born on March 17, 1834 in Sch?ndorf am Rems, Württemberg, Germany, into a family of handicraft workers. His father was a bakery owner. In 1852, he enrolled at the Engineering Academy in Stuttgart. Daimler had a keen interest in gas engines when he was a boy, and began to learn to develop Otto gas engines. In 1872, Daimler designed a four-stroke engine. In 1883, he collaborated with his friend, the famous inventor Wilhelm Maybach, to successfully develop an engine that used gasoline. In 1885, he installed the engine on a wooden two-wheeled vehicle, thereby inventing the motorcycle. In 1886, Daimler installed this engine on the carriage he bought for his wife's 43rd birthday, creating the first Daimler car.

In 1897, Daimler's company produced the "Phoenix" brand passenger car. Especially in 1903, it was named "Mercedes" after the daughter of the company's main investor Emil Jelinek. Mercedes" was put into production. Jelinek was the company's main investor at the time, the Austrian consul in Nice, France, and an enthusiastic supporter of Daimler. Its front-mounted engine has 35 horsepower. It has headlights, a windshield, and a two-door 5-seat convertible shape that is closer to the characteristics of a modern sedan. It also has a lighter, more powerful engine, and a longer axle than the original. The distance and lower center of gravity have greatly improved Daimler's commercial position.

On June 29, 1926, Daimler and Mercedes-Benz merged to form Daimler-Benz (Daimler-Benz), which played an important role in the history of automobiles. From then on, all the cars they produced were named "Mercedes-Benz". Gottlieb Daimler died in Bad Cannstatt, Stuttgart, Germany on March 6, 1900.

Carl Friedrich Benz (1844-1929), one of the founders of the famous German Daimler-Benz automobile company, and one of the pioneers of the modern automobile industry , known as the "Father of the Automobile". Benz was born as a posthumous son in Karlsruhe, Germany in 1844. His father was originally a train driver, but he died in an accident in 1843 before he was born. Benz has had a strong interest in natural science since middle school. He studied at Karlsruhe Academy of Arts and Sciences and Karlsruhe University of Technology. During this period, he systematically studied courses such as mechanical structure, mechanical principles, engine manufacturing, and economic accounting of machinery manufacturing, which laid a good foundation for future development. After experiencing life experiences such as apprenticeship, military service, marrying a wife and having children, Benz cooperated with August Ritter in 1872 to establish the "Benz Iron Foundry Company and Machinery Workshop", specializing in the production of construction equipment. Material. Due to the sluggish construction industry at that time, Benz's factory was in difficulty and faced the danger of bankruptcy. When he was helpless, he decided to make high profits by manufacturing engines to get out of the predicament. Therefore, he obtained a business license to produce Otto four-stroke gas engines. After more than a year of design and trial production, he produced the first single-cylinder gas engine on December 31, 1879 (the speed was 200 rpm, Power is approximately 0.7 kW). However, this engine did not help Mercedes-Benz escape from financial difficulties. He still faced the danger of bankruptcy and lived a very difficult life.

However, the poor life did not change Benz's determination to devote himself to engine research. After years of hard work, on January 29, 1886, Carl Benz invented the first horseless tricycle. The car is now preserved in Munich. museum. Mercedes-Benz Motor Company obtained the 'automobile manufacturing patent', and it was this day that was recognized as the car's birthday.

In 1893, Benz successfully developed the "Victor Dea" brand car with advanced performance. It uses Benz's patented 3-liter engine, and the steering wheel is installed in the middle of the car. Although the car has advanced performance, because the price is as high as 3875 marks, few people can afford it and it has become a slow-selling product of the company. This kind of car, which brought Mercedes-Benz a high honor technically, did not bring him much benefit economically. Later, Benz followed the businessman's advice and developed and produced a cheap "bicycle" in 1894 (priced at 2,000 marks). This "bicycle" sold very well, with 125 units sold within a year. Because it was the world's first mass-produced motor vehicle, it brought high profits to Mercedes-Benz. Later, Mercedes-Benz improved the early-production 'Victoria' brand car and designed 18 compartment seats to face each other, thus becoming the world's first public car.

In the process of inventing the car, Carl Benz's courage was very admirable: first, he was willing to work hard and immersed himself in his invention; second, he boldly abandoned the technology that was already very mature. He chose an internal combustion engine as power source instead of a steam engine, which was not favored by others, which reflected his huge change in concept. Thirdly, he can not only develop and produce "high-end cars" that reflect the highest level of automotive technology, but also timely adjust the product structure and organize the production of marketable "ordinary cars", earning considerable profits for the company, which shows that he has the basic skills of an engineer. quality and entrepreneurial business skills.

The Mercedes-Benz car company we are talking about was not founded by Mr. Benz alone. It was a collaboration between two automobile giants. They were the originator of automobile invention, Karl Friedrich Benz. and Gottlieb Daimler. In 1926, the two major automobile companies merged into one to form Daimler-Benz AG.

Daimler has long since passed away. And Benz is already 82 years old. However, for some unknown reason, these two great car inventors never met each other even though they were in two small cities only 80km apart. It became a great pity in the history of automobiles. But their successors lived up to expectations and carried forward the business started by the two great men, making Mercedes-Benz the world's first-class car company.

In 1886, Benz's gasoline engine-powered three-wheeled vehicle was patented. At the same time, Daimler also invented his first four-wheeled vehicle. In the same year, he also obtained a patent for marine use. Engine patent.

In 1889, Daimler was the first to install a four-speed transmission on its cars.

In 1890, Daimler Motor Company (dmg) was established, and Maybach designed the first in-line 4-cylinder four-stroke engine.

In 1894, a car equipped with a Daimler engine won the world's first car race from Paris to Rouen.

In 1895, the world's first bus line began operation, using a Mercedes-Benz engine. In 1896, Daimler Motor Company successfully manufactured the world's first truck. In the same year, Daimler manufactured the world's first 4-cylinder engine for automobiles for P&L.

In 1897, the world's first taxi service company used cars manufactured by Daimler as taxis and put them into operation in Stuttgart.

In 1901, the first 35-horsepower Mercedes sports car manufactured by Daimler Automobile Company won the nice-la turbie hill climb championship.

In 1902, Daimler obtained the legal right to use "Mercedes" and used "Mercedes" as its new trademark.

In 1903, Benz Motor Company successfully manufactured the Parsifal, the first car equipped with an opposed, water-cooled engine and transmission shaft.

In 1910, Mercedes-Benz Motor Company developed the first 4-valve engine.

In 1914, Mercedes-Benz manufactured the first 12-cylinder 250-horsepower aero engine.

In 1926, Mercedes-Benz and Daimler, in order to avoid crowding out each other in the growing automobile industry, the two automobile giants finally came together to establish the world-famous "Mercedes- Mercedes-Benz" car company (mercedes-benz). After that, the company adhered to the policy of producing military products and determined to rely on Deutsche Bank to establish a unified German automobile industry Concern. During Hitler's Third Reich, the company actively moved closer to the Nazi Party in power and eventually became its "economic wing."

In 1934, the "Mercedes-Benz" automobile company manufactured the world's first bulletproof car, the 770k. The car is a limousine specially made for Hitler. The body is made of 4mm thick steel plates, the windshield is 50mm thick, the tires are steel mesh bulletproof tires, the rear seat cushions and backrests are equipped with bulletproof steel plates, and the floor is also thickened to 4.5 mm vehicle weighs more than 5 tons. It is equipped with a v8 engine with a displacement of 7655ml and can produce 100kw power. 17 units of this vehicle were produced, most of which were destroyed in World War II. Now only 3 units remain. A rare treasure.

In 1936, the "Mercedes-Benz" car company launched the world's first sedan using a diesel engine, the 206d, at the Berlin Auto Show, thus saving a lot of fuel. At the Berlin Auto Show in the same year, the "Mercedes-Benz" car company also launched the 170v (with a 4-cylinder engine), the largest car before World War II. A 500k luxury sports car was also launched that year, with an astonishing 160-horsepower engine and a 3.29-meter wheelbase at the time!

In 1938, the company launched the aerodynamically designed "Mercedes-Benz" 320 sedan, which was easier to control than previous models, allowing it to drive more efficiently on newly built highways. Travel at high speeds. During World War II, German industry suffered an almost devastating blow and company production stagnated. It was not until 1947 that the first post-war car was produced: the old 170v.

In 1949, the company began to recover and launched the 170s, the first new car after the war, at the Hannover Technology Export Fair.

In 1951, the company launched the 220 with a new engine (6-cylinder, overhead camshaft) at the first Frankfurt International Motor Show. That year, the 300, Germany's largest and fastest production car at the time, was also launched. This car quickly became the favorite of politicians and wealthy businessmen.

In August 1953, the company's first sedan, the 180 (called w-120 internally within the company), was officially released.

In 1954, the company pioneered the use of gasoline injection on the legendary sports car 300SL. This has become a new technology that eliminates traditional carburetors.

In 1961, the company launched the 300se, the first car with air suspension.

In September 1969, Daimler-Benz attracted the attention of the world. The company launched the C111 generation test car at the Frankfurt Motor Show. The car uses a three-rotor Wankel engine with an astonishing 280 horsepower.

A year later, the second generation c111 was launched. Different from the first generation, it used a Wankel engine with four rotors, outputting a powerful power of 350 horsepower, making it very powerful. Outstanding performance.

In 1972, the company developed a new luxury car, the 280se. Subsequently, this car was named "s-class" (internal code: w116), which is the earliest s-series car we are familiar with.

In 1974, the world's first car equipped with a 5-cylinder diesel engine, the 240d 3.0, was launched.

In 1978, the company launched the 450slc 5.0, a car equipped with a 5L lightweight aluminum alloy engine at the Frankfurt International Motor Show.

In 1979, the company entered the off-road vehicle market with the newly developed "g-class".

Today, Mercedes-Benz has become the largest automobile company in Germany. It currently has 12 series, more than 100 models, and an annual output of nearly one million vehicles. Despite Volkswagen's continuous efforts, it still cannot surpass Mercedes-Benz and ranks second.

Among the 100 largest companies in Europe, Mercedes-Benz ranks fourth (Volkswagen is fifth and Fiat is sixth). Among the world's 500 largest industrial companies published by the American "Happiness" magazine, Mercedes-Benz ranks tenth and is the largest in the world. Among automobile industry companies, Mercedes-Benz ranks fourth after General Motors, Ford of the United States, and Toyota of Japan. This series of figures illustrates the strength and status of Mercedes-Benz in the global automobile industry, especially after a century of development. It is even more amazing that the company can still maintain strong vitality despite the storm. In recent years, due to the weak economy, other large companies have suffered losses year after year, and even had to embark on the road of mergers and acquisitions. However, Mercedes-Benz is not only profitable, but also has the stability of its profits. It is also relatively high, thereby avoiding the path of combination and merger, and maintaining the independence of Mercedes-Benz as the world's number one brand. Doing this is not a piece of cake. In addition to the appeal of a world-renowned brand, the real magic weapon is its guarantee of high quality. Quality is the key to victory. This is Mercedes-Benz's century-old commitment and the true connotation of the shining three-pointed star. Today, Mercedes-Benz cars have become a symbol of high quality, high grade and status. Not only has it become a must-have prop for celebrities, many countries have even adopted Mercedes-Benz as the standard vehicle for diplomatic use. "Mercedes-Benz" has become a veritable brand.

Benz has assets of more than 50 billion U.S. dollars, annual net profit of 1.2 billion U.S. dollars, and approximately 400,000 employees. Mercedes-Benz produces nearly one million cars annually, of which only 550,000 sedans are produced in limited quantities. , this is to ensure high quality and "rare things are more valuable". Mercedes-Benz Cars is headquartered in Stuttgart, with large and comprehensive reception facilities at the headquarters.

The supply of small but refined Mercedes-Benz sedans always exceeds demand, so when ordering a car, you often have to wait for several months. Buyers who receive delivery notices come to the reception desk of Mercedes-Benz in batches, here. , they were treated like real "gods". Not only were they provided accommodation and hospitality, but they were also allowed to work in small groups. A dedicated receptionist guided the tour. They first watched a video introducing the company, and then watched every process of car assembly. On the assembly line, each car is marked with the buyer's name, and the body color and interior decoration are strictly assembled according to the model selected by the buyer. "Personalization" is clearly reflected in every Mercedes-Benz car.

No car on the assembly line is exactly the same. Meeting every requirement of customers is the eternal standard of Mercedes-Benz, so every buyer of Mercedes-Benz can drive the car of their own choice. Realizing the feeling of "God", after the first car was sold, the metropolitan archives were kept, so when I bought a Mercedes-Benz, I became a member of the Mercedes-Benz family and could receive meticulous and all-round services. Mercedes-Benz is only in Germany. There are 1,700 repair stations in the west, and more than 50,000 people are engaged in maintenance and repair work on the roads. On average, there is a Mercedes-Benz repair station every 25 kilometers. Buyers just drive the car. Once a breakdown occurs, they can make a 24-hour service call, which usually does not take more than half a day. Hours, the maintenance station will come to deal with it. The superiority of the "Mercedes-Benz family" is reflected in its thoughtful after-sales service and lifetime warranty. It has more than 4,300 repair points not only in Germany, but also in 171 countries and regions around the world, employing more than 70,000 people. High credibility is the treasure contained in this century-old store "Mercedes-Benz".

"Exquisite, reliable and durable" is the purpose of Mercedes-Benz cars. In order to maintain high quality and develop new technologies, Mercedes-Benz invests up to US$400 million in scientific research and development expenses every year. The styling is exquisite and constantly updated, with the characteristics of a traditional and smooth Mercedes-Benz body, giving people the feeling of "this is a Mercedes-Benz" at first glance. It was the first to develop and apply gasoline injection technology and takes the lead in car electronics. Mercedes-Benz was also the first to use diesel engines in high-end cars. The racing cars it produces have won more than 4,000 championships in the history of racing, and racing cars are often the "test field" for the creation of new automotive technologies. Every year, more than one hundred complete vehicles are used for various reliability tests such as safety collisions. Generally, cars tend to be scrapped after traveling for 100,000 kilometers, but it is not uncommon for Mercedes-Benz vehicles to maintain good performance after traveling for 300,000 kilometers. Rigorous manufacturing and excellent material selection are the basis for the reliability and durability of Mercedes-Benz vehicles. Riding in a Mercedes-Benz gives people a special enjoyment on the basis of safety and reliability. Although the price of a Mercedes-Benz is much higher than similar cars, because it is reliable and durable, the maintenance and repair costs are much lower than other cars, so it is actually very cost-effective to buy a "Mercedes-Benz", not to mention you also get "the world's first car". "a famous brand".

Founded in 1926, the founders were Karl Benz and Gottlieb Daimler.

Its predecessors were the Benz Automobile Factory and the Daimler Automobile Factory established in 1886. After the two factories merged in 1926, they were called Daimler-Benz Motor Company. Now, in addition to being famous for its high-quality, high-performance luxury cars, Mercedes-Benz is also the most famous manufacturer of buses and heavy-duty trucks in the world. Mercedes-Benz's business style has always been consistent. From 1926 to the present, it has never pursued the expansion of automobile production, but only pursued high quality and high performance. Mercedes-Benz is headquartered in Stuttgart, Germany, with a total of 185,000 employees. Annual output of 600,000 cars.

Car logo story:

In June 1909, Daimler applied to register the three-pointed star as the logo of the car, symbolizing mechanization on land, water and air. In 1916, a circle was added around it, with four small stars inlaid above the circle and the words "Mercedes" below. "Mercedes" means happiness, which means that the cars produced by Daimler will bring happiness to their owners.

When Mercedes-Benz’s new S-Class sedan was launched, people heard a philosophical and slightly confusing slogan: “Unprecedented, because there is nothing before.”

November 2 On the same day, Mercedes-Benz China Co., Ltd. held a large-scale media test drive event for the new S-Class sedan in the First City in Beijing. After reviewing the glorious history of the S-Class sedan for more than half a century, people gradually understood the meaning of "unprecedented, because everything has happened before": it is like a great hero inadvertently showing a little complacency when drinking wine in the wind, or... A kind of confidence.

Hanlida has decided on a slightly awkward advertising slogan for the newly launched Mercedes-Benz S500 - "It never happened before because it all apened before". Obviously, he means that the new S-Class Mercedes-Benz limousine is developed on the previous S-Class limousine and inherits the previous luxury quality - and 40 years ago in 1965, it was the beginning of the birth of the Mercedes-Benz S-Class sedan. .