On May 17, it was reported that the independent app "Xiaoe Pinpin" has been officially launched, with the slogan "Enjoy every minute". According to reports, Xiaoe Pinpin is an e-commerce APP owned by Tencent that recommends good things based on real social networking. Users who love sharing can browse products through Xiaoe Pinpin, and users who love discovery can make rational purchases based on real social recommendations. ***Enjoy the low-price and high-quality goods brought by the platform.

It is worth mentioning that WeChat launched the "Xiaoe Pinpin" mini program and public account in May 2020, focusing on the joint shopping service. The shopping model of Xiaoe Pinpin is similar to Pinduoduo. The applet was developed by Shenzhen Tencent Computer Systems Co., Ltd. The previous slogan was: "Nothing is happier than buying good things!"

According to the applet According to the user agreement of the program, platform products are provided by merchants, and pre-sales, after-sales and other services are also independently provided by the merchants selected by users. Tencent does not participate in the operation of third-party services or any other activities.

Since the launch of the mini program, Xiaoe Pinpin has also successively launched promotional activities such as the "5.5 Shopping Festival", "618 Xiaoe Group Buying Festival", "Tencent Xiaoe Pinpin, the price is really 50% off" . In June of the same year, "Xiaoe Pinpin" also launched the WeChat "Group Store" function. After the WeChat group activates this function, when group members purchase goods, the platform will issue allowances and rewards to group members and group owners.

Since 2021, Tianyancha information shows that on April 9, Tencent Technology (Shenzhen) Co., Ltd. applied for multiple "Xiaoe Pinpin" trademarks, with international classifications involving medicine, buttons and zippers, and mechanical equipment. , kitchen sanitary ware, lighting and air conditioners, etc. The current trademark status is "trademark application pending".

On May 13, on the occasion of its first anniversary, Xiaoepinpin joined hands with China Youth Daily to jointly launch the "Xiaopin Spirit", aiming to help young people get rid of anxiety and alleviate social problems. Pressure and speak out for more struggling young people.

In addition to launching the "Xiaopin Spirit" initiative, Tencent's social e-commerce Xiaoepinpin also jointly released a 3cm small philosophy book "Xiaopin Philosophy" with China Youth Daily, which is full of fun And full of philosophy.

At the same time, Xiaoe Pinpin launched the "grass account" model to promote trust first, including an exclusive account sharing system with tens of millions of cash and multi-dimensional support of real social traffic in the WeChat domain, and is committed to creating a warm Social e-commerce.

Original author: Wang Xiaomeng