"Seven Essentials" for Cultural Tourism Industrial Park Planning
2010-11-16 09:35:42 Author: Wang Songbai Yiwei Source: Lvwei Chuangjing Number of views: 147 netizens 0 comments
The Cultural Tourism Industrial Park is a tourist park that serves tourists and takes cultural tourism and recreational experience as its core attributes. It has cultural leisure and creativity, tourism and experience, vacation and recuperation, exhibition science and education, etc. Multiple functional areas.
Interpretation of the connotation of cultural tourism industrial park
After several years of development and accumulation, taking the "Cultural Industry Revitalization Plan" as a signal, China's cultural industry has entered a golden period of development. As an important support for the cultural industry, tourism is an extremely active component of the cultural industry. The cultural tourism industry is the most vital and sustainable industrial format in the cultural industry. It is also a new format that meets modern needs and has urban characteristics. It is an important supplement to the existing cultural industry.
In recent years, cultural tourism industrial parks have sprung up across China, such as Xi'an Qujiang Lintong, Luoyang Ancient City of Han and Wei Dynasties, Sui and Tang Dynasty City Sites, etc. Many cities have proposed the construction of "cultural tourism industrial parks" ” goal. In July 2010, the Ministry of Culture of China issued the "Management Measures for National Cultural Industry Demonstration Parks (Trial)", which put forward clear regulations and requirements for the application, naming, supervision and management of cultural industry parks. What kind of park is considered a cultural tourism industrial park? What are the unique characteristics of cultural tourism industrial parks compared with the cultural industrial parks we often mention? How to create or creatively construct the unique value of the cultural tourism industrial park? Through systematic theoretical analysis and combined with successful cases, Lvwei Chuangjing conducted a preliminary systematic study on the construction and successful development of cultural tourism industrial parks, tried to extract the construction elements of cultural tourism industrial parks, and proposed important methods for building them. To provide reference for tourism development managers in various places.
From the perspective of tourism development, in order to understand the exact connotation of cultural tourism industrial park, we should first understand the connotation of cultural tourism, cultural tourism industry and industrial park.
Cultural tourism is an important element of the tourism industry. It is neither a product nor very different from tourism culture. The so-called cultural tourism lies in culture, and tourism is just a form. The "culture" of cultural tourism should be interpreted as the characterization of the utility and purpose of tourism. Its emergence is closely related to the changes in tourist needs. Therefore, its currently more popular definition is “those tourism activities with humanistic resources as the main content, including historical relics, architecture, national arts, folk customs, religions, etc., to achieve the purpose of perceiving, understanding, and experiencing the specific content of human culture through tourism behavioral process”. It is also said that cultural tourism is a type of special tourism. It is a large-scale tourism activity that integrates politics, economy, education, science and technology. It uses the viewing objects and leisure and entertainment methods created by tourism operators as consumption content, so that tourists can gain A collection of tourism activities rich in cultural connotation and in-depth participation experience.
The cultural tourism industry is the industrialization, commercialization, and scale of cultural tourism content, and the industrialization of product production and management related to cultural tourism activities. The cultural tourism industry is mainly a tourism industry developed from humanistic tourism resources. It is a part of the tourism industry generated to meet people's cultural tourism consumption needs. It is not only a combination of related industries in "food, housing, transportation, travel, shopping, entertainment", but also connected with the cultural industry, with richer content and wider coverage. Its purpose is to improve people's quality of tourism.
The industrial park is a new form of cultural tourism construction under market economy conditions and an important part of "cultural tourism productivity". It is an active exploration in the field of cultural industry and an urban experience with culture as the theme. It is a leisure consumption area with a complete management system and jurisdiction.
To sum up, the connotation of cultural tourism industrial park should include at least the following four aspects: (1) Relying on a certain historical and cultural collection and fashionable cultural resource endowment, with tourism as the leading factor and culture as the leading factor. As the core and pillar industry of the park, the tourism industry develops a series of related cultural products; (2) The purpose is to meet the specific cultural and leisure needs of local residents and foreign tourists; (3) It reflects the special culture, society and economy of the region needs; (4) It has its own unique operating mechanism, and the organization and management of the park is carried out through specialized management and coordination agencies.
Unique Characteristics of Cultural Tourism Industrial Park
Based on the interpretation of the connotation of cultural tourism industrial park, Green Dimension analysis summarized its main characteristics in order to find out the unique and creative ways to build cultural tourism industrial park. elements and methods.
(1) Nature and Core Attributes
The Cultural Tourism Industrial Park is a service target for tourists, with cultural sightseeing and recreational experience as its core attributes, with cultural leisure and creativity, It is an area with multiple functions such as tourism and experience, vacation and recuperation, exhibition, science and education, etc.
(2) Industrial system and scope
The industrial system in the cultural tourism industrial park should form a pan-tourism concept that combines tourism-led modern service industry and cultural industry, including cultural Theme parks, cultural tourism attractions, cultural tourism creativity, cultural tourism routes, cultural tourism commodities or cultural tourism souvenirs, cultural tourism communication, cultural tourism development, cultural tourism leisure, cultural performances, cultural tourism entertainment, cultural tourism protection and cultural tourism communication , production and operation of entertainment supporting equipment and supplies, etc.
(3) Development factors
With the support of the pan-tourism industry system, cultural themes, cultural tourism attractions, cultural tourism facilities, cultural tourism services, cultural tourism development investment, etc. only need to Fields related to cultural tourism can be used as development elements of the cultural tourism industrial park.
Seven major elements for the construction of cultural tourism industrial park.
Through the above interpretation of the connotation and characteristics of the cultural tourism industrial park, according to the Green Dimension Creative Scenery, it has a number of cultural tourism projects such as the ancient city of the Han and Wei dynasties in Henan, the ruins of the Sui and Tang Dynasties, Futao in Shaanxi, and Longzhong in Xiangfan, Hubei. Based on the research experience of industrial park projects, our institute believes that the successful construction of a cultural tourism industrial park needs to be based on seven major elements: the selection and positioning of cultural main lines; integrating resources to shape the industrial driving force of the park; establishing a complete tourism industry factor system; innovative cultural tourism Experience model; creative cultural tourism products; strengthening the integration of marketing strategies; building a new management and financing mechanism, so that cultural tourism industrial parks can stand out among many park constructions.
(1) Selection and positioning of cultural main lines
Cultural tourism meets consumers’ needs for “knowledge, novelty, and novelty” through cultural content innovation and tourism project development. Therefore, characteristics are the soul of cultural tourism, and culture is the basis of characteristics. Cultural resources are the characteristics of cultural tourism industrial parks, and unique cultural connotations are also the core of attracting tourists. Before constructing a cultural tourism industrial park, it is necessary to analyze the history and tourism resources of the site, deeply explore cultural resources and conduct research on them. Reshape, use modern, innovative, commercialization techniques, and determine the development direction of the entire cultural tourism industrial park through the selection and positioning of the cultural main line.
For example, the "Xiangfan Longzhong Cultural Tourism Industrial Park Project" that Lvwei Chuangjing has completed takes the core resource Zhuge Liang culture as the main line of development, and gathers the culture of the Three Kingdoms, Buddhist culture, folk culture, and Feng Shui culture through resource integration etc., implement major projects (such as Zhuge Liang Cultural Tourism Festival, Zhuge Liang Cultural International Forum) to drive strategies and comprehensively enhance the development of scenic spots in the park and the Longzhong Cultural Tourism Industrial Park.
(2) Shaping the industrial driving force of the park
In the construction of the cultural tourism industrial park, one or two core projects cannot bear the important task of driving the regional industry and must be integrated Regional resources, through planning and creativity within the entire park, to build 1 to 2 culturally themed experience projects and large-scale tourism projects that attract social attention that are international, forward-looking, and market attractive, quickly gathering popularity and forming a market explosion points to create a good market and product foundation for the smooth development of the entire park.
Lvwei Chuangjing is preparing the "Master Plan for the Sui-Tang Cultural Tourism Industrial Park". Although there are Shanshan-Shaanxi Guild Hall, Sui-Tang Ruins Botanical Garden, Chinese National Garden and other attractions in the Sui-Tang Park, they do not have enough Attraction became the development engine of park tourism in the Sui and Tang Dynasties. If the park wanted to become Luoyang's new tourist business card, it needed one or several highly attractive attractions to start and detonate it. Greenway deeply explores the historical and cultural resources in the park, innovates the historical and cultural "resource classification", and proposes the "Heritage City Model". On the basis of the city ruins of the Sui and Tang Dynasties, we not only paid attention to the docking relationship with the existing Luoyang City, but also considered the needs of large-scale site protection and development of the "original city ruins". Ge and Shiyin Poetry Garden were launched as early projects to promote the construction of a series of projects in the park, truly forming a gathering of cultural tourism industries and naturally constructing a new pattern of the Sui and Tang Dynasty parks.
Another example is the "Xiangfan Longzhong Cultural Tourism Industrial Park Project". As a national scenic spot and a national key cultural relics protection unit, the core scenic area of ??Gulongzhong has many limitations in actual construction and creation, making it difficult to pass large-scale projects. Scale upgrading and transformation have become the industrial driving force of the "Xiangfan Longzhong Cultural Tourism Park". Longzhong Tourism New Area needs to find new market tipping points and industrial driving forces, and assume the important task of developing regional ice-breaking branches. Therefore, during the first phase of the launch phase, Lvwei Creative Landscape will build 1 to 2 core experience projects in addition to the core scenic area of ??Gurungzhong, such as the Three Kingdoms Culture Theme Park that combines the Three Kingdoms culture with the modern theme park model to form a tourism The gathering of core attractions creates conditions for the overall development of the region.
(3) Tourism industry agglomeration elements are complete
A series of tourism industry elements are an important basis for the optimization and improvement of tourism. In the process of creating tourism industry agglomeration, it is necessary to have a good understanding of the tourism industry Only through integrated thinking on each link in the chain and systematic configuration of the node relationships of various elements can a complete solution for industrial agglomeration and comprehensive social and economic development be formed. Therefore, the construction of the element system in the tourism cultural industrial park should focus on cultural tourism experience, improve catering, accommodation, transportation, shopping, entertainment and other facilities from both hardware and software aspects, broaden the industrial elements and supporting engineering systems, and integrate with society Economic and cultural resources are comprehensively integrated to form a complete industrial element system integrating "food, housing, transportation, travel, shopping, entertainment, sports, learning, therapy and enlightenment".
In the creation of tourism industry clusters, Xi'an Qujiang New District is undoubtedly very representative. Promote tourism breakthroughs in Qujiang New Area through the construction of Big Wild Goose Pagoda North Square and Tang Dynasty Furong Garden; through Datang Xintiandi, Tang City Wall Heritage Park, Shaanxi History Museum, Xi'an International Exhibition Center, Qujiang Forum, Chinese Residential Expo Park, etc. The construction of a series of projects promotes the construction of a series of projects such as film and television entertainment culture projects, food culture projects, sports and leisure culture projects, etc., thereby truly promoting the gathering of the cultural tourism industry.
In the "Xiangfan Longzhong Cultural Tourism Industrial Park Project", through the understanding of the tourism industry cluster and the analysis of the current situation of Gulongzhong's tourism development, Lvwei Chuangjing found that Gulongzhong has similar characteristics. The basic elements of Jiangxin District’s tourism industry agglomeration structure: travel experience around a large and medium-sized city, the core scenic spot of Gurungzhong and newly built tourism projects, living, shopping and vacationing in its surroundings, forming a major tourist gathering and Stay and use tourism to drive the development of other industries.
Therefore, Lvwei Chuangjing suggested that with the Zhuge Liang culture and the culture of the Three Kingdoms as the soul, we should integrate regional resources to create a Longzhong tourism industry cluster, forming an industry with tourism as the core and including exhibitions, real estate, commerce, and cultural and creative industries. The agglomeration structure uses the tourism industry cluster development model to create a new tourism area and achieve regional development breakthroughs.
(4) Innovation in recreational experience methods
The key to the rapid and sustainable development of cultural tourism industrial parks lies in whether cultural tourism products and projects have distinctive viewing and tourism experiences Value refers to how through the innovation of recreational methods, tourists can fully understand the connotation and characteristics of tourism products through all-round participation or experience through vision, taste, smell, hearing, etc., and meet the in-depth needs of tourism consumption in the era of experience economy. At the beginning of its construction, Qujiang New District put forward the principle of all-round experience rather than outside viewing. Driven by a number of major cultural projects, it has formed a grand complex integrating food, housing, transportation, tourism, shopping and entertainment. The recreational experience system includes both static viewing and participation in performing arts. What consumers get is the absorption of cultural information, an immersive sense of travel, and a deep experience of being in a cultural atmosphere that directly touches their hearts.
In the "Xiangfan Longzhong Cultural Tourism Industrial Park Project", Greenway proposed to innovate the cultural tourism experience model of Longzhong New District with the characteristics of scenic spots, situationalization, storytelling, art and leisure. , construct different types of experiences with different characteristics, and create a new cultural tourism and leisure experience destination. Based on the in-depth study of Gulongzhong and Zhuge culture, on the premise of protecting the existing Gulongzhong scenic spot, and based on the unique Fengshui structure of Gulongzhong and Zhuge Liang's own Fengshui cultural elements, we will create Gulong Fengshui culture A series of products that use Feng Shui culture to adjust scenic garden landscapes and sketch landscapes to form Feng Shui tour routes, giving Zhuge’s former residence in Gulongzhong a brand new tourism experience, and using the current market recognition to change the ancient times from the perspective of pilgrimage experience and worship. Longzhong Scenic Area’s traditional single sightseeing tourism product. In addition, the cultural packaging theme park breaks through the barrier between mechanical amusement and cultural resources. It uses the architectural landscape, cultural symbols, historical stories and character themes of the Three Kingdoms period to create dynamic tourism through antique landscape design, cultural packaging and other means. The design techniques are drawn from the politics, military, economy, folk customs, literature and art of the Three Kingdoms period, and interactive projects are set up under the cultural artistic conception of the Three Kingdoms. Through "zero contact" with the culture of the Three Kingdoms, it provides tourists with a full range of pleasure and creates a Zhuge Liang Culture and the Three Kingdoms Culture are the cultural origin and cultural background area of ??the Three Kingdoms Culture Five Senses (hearing/visual/smell/touch/taste) amusement functional area.