From 65438 to 0995, Zhou Fuyu began to engage in the halogen products industry. From 65438 to 0997, Zhou Fuyu developed the formula of "Zhou Heiya" by himself, and soon "Zhou Heiya" won the recognition of consumers with its unique taste of "slightly sweet and spicy at the entrance and long aftertaste after eating". In the same year, the first "Zhou Ji Strange Duck" store opened in the aviation road electrical appliance market. In 2004, Zhou Fuyu officially confirmed the brand of "Zhou Ji Black Duck" and applied for trademark registration to unify the identification method. In March 2004, "Zhou Heiya Wu Guang 1 Store" was opened. In June, "Zhou Heiya Guangbutun Store". In 2005, Zhou Fuyu applied to the State Trademark Office for 35 registered trademarks of "Zhou Heiya". Since 2007, Zhou Heiya has applied for 29,365,438+0,40 and 43 trademarks. In order to ensure product quality and brand maintenance, "Zhou Heiya" has always maintained the direct selling concept of "no joining, no agency and no technology transfer"! 20 1 1, "Zhou Heiya" is recognized as "China well-known trademark", and it is the only food processing trademark brand in Wuhan that has won China well-known trademark!