The trademark expired in 2009, and the original holder, Fujian Zhangzhou Fufa Food Industry Co., Ltd., did not renew it. The trademark of Xiangxiangguo was used by another company called Fujian Changle City Haowang Food The factory's corporate registration is held. Xiangxiangguo, a popular puffed food in the 1990s, has a petal-like shape with a hole in the center. Xiangxiangguo comes in various flavors such as chicken, butter, and beef. It is produced by Fujian Zhangzhou Fufa Food Industry Co., Ltd. Production. In order to promote Xiangguo, in 1992, the manufacturer asked someone to compose a children's song called "Delicious Xiangguo", which was played on radio and television, and the song was printed on the back of Xiangguo food packaging bags. In January 1990, Fujian Zhangzhou Fufa Food Industry Co., Ltd. began to produce and sell puffed food - Fufa Xiangxiangguo. In 1992, the Xiangxiangguo advertising song - "Delicious Xiangxiangguo" came out, and in 1995 In 1998, Xiangxiangguo won the title of the most popular brand product among Chinese women and children. In 1998, there was an unfair competition dispute between Zhangzhou Dingwei Food Industry Center and Zhangzhou Fufa Food Industry Co., Ltd.