Nike KL stores are graded. Nike KL is divided into nike36 and beacon. There are three differences between them, as follows:

(1) Different floor space

Nike KL's nike36 grade is about 2m2 before opening a store.

Nike KL can only open a store if its beacon level is above 5m2.

(2) Different styles

Nike kl's nike36 level is an upgraded version of KL, which is a sports and leisure style and suitable for outdoor sports equipment stores.

Nike KL's beacon class, beacon takes a sports life, which is suitable for daily life at home, and its style is simple, generous and comfortable.

(3) Different store opening indicators

Nike KL's nike36 level store opening indicators are not very strict, and there are fewer shop opening inspection points, and there are fewer trendy new product series.

Nike KL's beacon-level opening index is relatively strict, and there are many inspection points for opening stores, and most of the benchmark brands are trendy brands.

brand logo

the names p>CTR36 series football shoes and NIKE are very auspicious in the eyes of westerners, and they are easy to read and remember, and can be called loudly. Nike logo symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, but also representing movement and gentleness.

The logo of Nike Company is a small hook, which is simple and powerful, and it is as urgent as lightning. At first glance, people think of the speed and explosive force generated by using Nike sporting goods. For the first time, the sports shoes named after "Nike" have square protrusions on the soles to enhance stability, and knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.

brief introduction of logo development

1. In 1971, because Nike, the goddess of victory, had a pair of dancing wings, student Carolyn Davidson designed the first Swoosh logo.

2. In 1978, Nike's Swoosh logo changed from a border to a solid shape, which appeared below the standard characters, making it more conspicuous.

3. In 1985, signs were combined in squares, forming positive and negative effects.

4. nowadays, the Swoosh logo is used independently as needed.

what are the above references? Baidu encyclopedia? NIKE