What is the most interesting advertisement you have seen on Mother’s Day?

The most interesting advertisement is probably a delivery type. That is to say, the mother was such a glamorous and beautiful person when she was young, but after she became pregnant and gave birth to the child, she turned into a yellow I'm so embarrassed, this scene really touched me. How to draw a handwritten newspaper for May Day Mother's Day

For handwritten newspapers with May Day and Mother's Day themes, you can consider using illustrations and text to express the theme with vivid and distinctive patterns and text.

The following are some steps for making a handwritten newspaper:

1. Design theme: First determine the theme of the handwritten newspaper, such as "May Day", "Mother's Day", etc., and then Choose relevant images, colors, and fonts based on the theme.

2. Make materials: You can draw your own patterns according to the theme, or you can find relevant materials on the Internet for cutting and pasting. After selecting the pictures and text content, type them according to the theme and word limit.

3. Canvas preparation: You can use drawing paper, colored paper or poster paper to make handwritten newspapers. First, cut the canvas to the appropriate size as needed, and process the edges (such as cutting into zigzag shapes, twisting or hanging, or pasting decorative edges, etc.).

4. Hand-drawing or printing: The designed materials can be printed out or completed by hand-drawing.

5. Layout design: Place materials and text on the canvas according to certain rules. The leisurely festival atmosphere or festive atmosphere should be fully reflected in the layout design.

6. Decoration and modification: After completing the layout design, you can select decorative elements, such as flowers and clouds.

7. Complete the arrangement: Arrange the handwritten newspaper. If necessary, you can use glue to fix it, or use transparent tape to protect the edges to prevent damage.

8. Check and adjust: After completion, check again for typos and typographical errors. If so, make adjustments in time.

9. Display or exhibition: After completing the handwritten newspapers, you can hang them with cloth strips or place them on the wall for display. If it is in a school or public place, they can be brought together for exhibition to enhance the strong festive atmosphere.

Notes on handwritten newspapers

The production of handwritten newspapers requires attention to the matching of pictures and texts, the matching of colors, the rationality of typesetting and aesthetic factors. You should focus on In the presentation of themes, effects and creativity. If you can do the above-mentioned aspects, I believe you will be able to produce an excellent handwritten newspaper. One of these Mother's Day copywritings will make you cry!

Yesterday was Mother's Day, and it was widely used on major e-commerce platforms, new media, self-media, Moments, etc. Under the touching copywriting offensive, there is a warm atmosphere everywhere~

Compared with the traditional Dragon Boat Festival, Mid-Autumn Festival, etc., due to Mother’s Day, Father’s Day, 520, Singles’ Day, and Double 12 e-commerce carnival, These interesting festivals are deeply loved by young people! Especially Taobao and Tmall on Singles’ Day and Double 12 continue to create brilliant sales.

So compared to traditional festivals with thousands of years of history, these new festivals are favored and valued by the majority of brand marketing planners. Many brand marketing departments are making full efforts to prepare before the festival. .

The most important thing to attract attention is creative planning and copywriting planning. So which company is the best in this issue of "Mother's Day Copywriting Planning"? Let's take a look together -

1. Baidu Input Method Video Advertisement: Cleverly designed, reaching straight to the heart

The content of the video is:

A young man who was watching "Ode to Joy" received a text message from his mother asking him if he wanted to eat fish. The young man had no intention of going home, but just when the text message "I'm not going home" was about to be sent, his cell phone prompted that today was Mother's Day. Originally, he wanted to type "Happy Mother's Day", but in the end, the young man used Baidu input method for voice input, turning love into action. Those words that he was embarrassed to speak were left to Baidu input method.

What is touching about the video is that from the young man’s rejection of his mother at the beginning to the young man using Baidu input method to express his love for his mother, the design of each conflict goes straight to the heart. How many times have we given up caring about our parents to playing computers, gatherings with friends and working, but on Mother's Day, we are too shy to even say "Happy Mother's Day".

The text at the end of the video, a heart-warming question:

What you edit and delete is text

What you hesitate and miss is time

Instead of struggling on Mother’s Day

It is better to make expression a habit

Baidu input method, technology makes expression easier

2. Jingdong Baitiao: English Simple drawings of words, vivid images

Jingdong Baitiao is a financial product that can be used in Jingdong Mall. Jingdong Baitiao's Mother's Day copywriting idea is to outline the simple drawings of mother and child on the English word "MOTHER', expressing different periods. Motherly love. People will be surprised and moved when they see this kind of copywriting, which prompts consumers to use IOUs to buy gifts for their mothers.

In fact, this form of advertising creativity was used in the previous CCTV public service advertisement "Family'. It has the ultimate performance:

At the end of the video, "Family=Father and mother, I love you." "Having a family comes with responsibilities." This English word painting/disassembly method, your brand name, trademark pattern, Advertising copy, holiday copy, and product copy can also be designed! Use your imagination!

(PS: For visual expression, click to view "Durex Advertising Copywriting Routines That Advertisers and Copywriters Must Learn")

"family"=father_nd_other,__ove_ou.

3. Are you hungry - simple and clear, speak your mind directly

Don’t call Mother’s Day “Hungry, Mom”, call it “Ele.me”

Ele.me, as a well-known online takeout ordering platform in China, the Mother's Day poster does not play with concepts, the copy is connected with the theme, simple and clear, and speaks directly to the heart - on Mother's Day, in addition to eating the food cooked by your mother, you can also order takeout with your mother. Give mother's hands a holiday!

4. Marriage and dating websites: relevant to the theme and humorous

What your mother wants may be a daughter-in-law like me. ——Zhenai.com

How many words of "Happy Mother's Day" are not as good as "Hurry! This is our mother" - Jiayuan of the Century

5. Maternal and Infant Health Management Organization——Ai Imperial Palace: Subway copywriting, heart-warming conversations

Mom doesn’t remember Mother’s Day

It’s a holiday when you go home

I’m sorry

My Youthful Rebellion

Meeted

Your Poor Expression

This form of subway copywriting has been seen in our previous subway advertising copywriting cases The form shown may be familiar to us, but as copywriters, the advertising copy of Aidi Palace, a maternal and infant health management organization headquartered in Shenzhen that provides professional services such as confinement centers and postpartum repairs, draws from mothers and The dialogue form from the two perspectives of children is still worth learning.

6. Volvo Cars: To the point, simple and effective!

For your mother, your safe return home every time is her biggest wish

Volvo understands mothers carefully and upholds the promise of ultimate safety

Guarding every return of love

Leveraging the outstanding advantages of the car brand to connect with Mother's Day, in "safety" "Go Home" deeply touches you, strongly embodies the product selling point, and has a good effect on brand impression and promoting purchase!

7. Qiaqia Food: Pictures and texts, scene marketing!

I’ll accompany you to chat and eat melon seeds.

I’ll eat melon seeds! It’s standard. Not to mention, I really want to eat melon seeds and chat with my mother~

Summary: The current Mother’s Day advertising copy mainly adopts a warm and touching route based on the nature of the holiday. The marketing departments of major brands need to be based on product attributes. , life scenes combined with holiday themes for advertising copywriting planning, the language is simple, heartfelt, and interesting.