Amazon.com (NASDAQ: AMZN) is a Fortune 500 company headquartered in Seattle, Washington, United States. Founded in 1995, it has become the world's largest online retailer and the third largest Internet company in the world. Under its name, it also includes Alexa Internet, a9, lab126, and Internet Movie Database (IMDB). ) and other subsidiaries. Amazon and other sellers offer customers millions of unique new, refurbished and used items in books, movies, music and games, digital downloads, electronics and computers, home and garden, toys, baby and toddler products, food, and apparel , footwear and jewelry, health and personal care products, sports and outdoor products, toys, automotive and industrial products, etc.
In August 2004, Amazon wholly acquired Joyo.com, combining Amazon's world-leading online retail expertise with Joyo.com's deep experience in the Chinese market to further enhance customer experience and promote the growth of China's e-commerce. It has become the leader of online retail in China.
Amazon can provide more than 15 times more books than any bookstore in the world. To achieve all this, neither a huge building nor a large number of staff is required. The 1,600 employees of Amazon Bookstore have an average sales volume of US$375,000, which is 3 times higher than the world's largest Bames & Noble book company with 27,000 employees. More than times. The role of e-commerce in the realization of all this is very critical. The center of its work is to attract customers to buy its products and at the same time establish a good image of the company.
Extended information:
Amazon China
Chinese website
Amazon China is the Chinese website of Amazon, the world's largest e-commerce company. Amazon China provides consumers with books, music, movies and TV, mobile digital, home appliances, home furnishings, toys, health, beauty and makeup, watches and jewelry, clothing and bags, shoes, sports, food, mother and baby, sports, outdoor and leisure, IT software , and tens of millions of products in 32 categories, providing Chinese consumers with a convenient and fast online shopping experience through "door-to-door" services and "cash on delivery" and other methods.
Li Yanchuan joined Amazon China in October 2011 and is currently the Vice President of Amazon China. He is fully responsible for the company’s consumer electronics product line, including the introduction, sales and marketing of mobile phones, computers, cameras, digital electronics, office and other categories. Management and other business.
In the increasingly fierce war in China’s e-commerce market, Amazon China has gradually changed its past low-key style and is becoming more and more active in both offline promotion and online promotion and marketing. to participate in fierce hand-to-hand combat.
Following the store celebration promotion with Chinese characteristics at the end of April 2012, Amazon China released a report on China’s mobile phone purchases by region in May, and began to focus on the consumer electronics category that traditional e-commerce attaches most importance to.
Reference materials: Amazon Inc. ? Baidu Encyclopedia