Red Bull was originally a functional beverage brand founded by Thai businessman Xu Shubiao in Bangkok on 1966. Its products are often used by night shift workers, long-distance freight drivers or muay Thai players as refreshing fitness.

1985, working at Procter & Gamble (P & amp； G) Deatly Mateschitz, an Austrian businessman who works in a branch in Asia, decided to buy the formula and trademark right of this product because of his love for this beverage, and to market it outside Asia. 1986, he founded Red Bull Co., Ltd. in Austria, and improved the formula of Red Bull drink by adding carbonic acid, which turned it into a sparkling drink and sold it in Austria. Compared with traditional refreshing drinks, Matthias' packaging products in a very popular and fashionable way has received unprecedented response and been widely accepted by young people. 1992 red bull (excluding the Thai version of Krating Daeng) was exported to Hungary for the first time, and then quickly expanded to the vast market of 100 countries.