As an important star series product of Nike, there are many similarities and many changes between each generation of Nike Kobe sneakers. A trademark made under the English name of Michael Jordan. That's the trapeze dunk tag. Products mainly take the professional basketball route. Generally, there are fewer in China. Because its clothes are large in size, fewer people know it. Shoes are still well-known, and a considerable number of Nike fans are its loyal supporters.

just like other Nike star series, such as Nike Jordan series and Nike James series, its positioning is a marketing strategy aimed at improving brand value through the appeal and public influence of the stars themselves.