There are many ways of advertising in film and television dramas, all of which are intended to advertise brands. Advertising placement is now also one of the sources of income for film and television dramas, which can increase the crew's income. Secondly, Brands can also promote their own brands, which is a win-win situation. There are many ways to implement them.

1 Props implantation directly displays the product or brand image in the screen. As a prop in the play, it uses characters in the play or close-ups to highlight its functions and convey product information.

2 Character implantation does not use the product as a prop, but directly integrates it into the plot of the film and television drama. As an important part of promoting the storyline, it becomes an important clue and is closely integrated with the plot. Together, it makes the plot more complete, which is a higher way of implantation.

3 Sound implantation refers to the direct appearance of product or brand advertising slogans in film and television dramas. This method is relatively direct and is not used much now. Such nakedness will arouse the audience's disgust.

When watching movies and TV series, we can often see shots of some products, and even close-ups of some products. This is why advertisers fund the crew to advertise their own brands. . Whether it is modern or ancient, advertising has become an indispensable part of film and television dramas, and the presence of a certain brand's products in film and television dramas is a win-win situation for both advertisers and production teams. .

First of all, through the blessing of the film and television drama platform, the advertiser's products have been promoted and their popularity has been increased. For example, in the recent hit drama "Dear Beloved", Li, who plays the male protagonist Han Shangyan, now wears the same style of Puma clothes in the drama, which was once sold out and became hard to find, which greatly increased the brand's popularity. . Even the drink-flavored whole juice in the play once saw a surge in sales, and fans formed groups to buy and support it. Today's entertainment industry is dominated by the fan economy, and fans as a group have great market appeal and cannot be underestimated at all. They even use the platform of film and television dramas to deliver brand products to the audience, let the audience know about their products, deepen the audience's impression, and better promote their brand's products. Product placement in film and television dramas is not like commercials. Audiences may not spend a lot of time and energy watching commercials. However, it is different in film and television dramas because the audience needs to watch the plot development, so they must not ignore the placement in the drama. advertise.

In addition, the production team needs funds. Only through commercial investment from advertisers can they have more capital for filming. After all, the crew requires funds to operate. Just like the principle of "before the troops are moved, the food and grass go first". Only with sufficient financial support can the crew's production continue to improve.

In movies and TV shows, products embedded in the film are often used to advertise brand products. When advertising is embedded in good films, it doesn’t feel like it is implanted, just like Details that should appear in the film

But later, in the promotion of the brand, it often appears that the same brand has been used and drank by so-and-so in such and such TV movies. This is when we notice it. It turns out that it actually appeared in it, and sometimes I would even re-read the section with the advertisement. In this way, the effect of mutual advertising was produced.

The other thing is that the video is not good, and the advertisement is simply implanted. This also has the effect of making people complain like crazy after this, and it will become popular in another way. After a while, it was also used to advertise movies, TV shows and products.

In fact, embedding brand advertisements in movies and TV shows not only launches the brand, but also makes it popular on another level. TV series or movies