In recent years, the Wong Lo Kat trademark dispute has attracted widespread attention. This trademark dispute not only involves brand value, but also involves a game of intellectual property protection. This article will analyze the Wong Lo Kat trademark dispute from the two perspectives of brand value and intellectual property protection, and explore how to improve brand value while protecting intellectual property rights.

Brand value and intellectual property protection

The importance of brand value

Brand is one of the most valuable assets of a company. A good brand can increase the company's visibility and reputation, increase consumer loyalty, promote sales growth, and increase the company's market value. Therefore, companies need to continuously improve their brand value to maintain market competitiveness.

The importance of intellectual property protection

Intellectual property is one of the core competitiveness of an enterprise. Intellectual property rights include patents, trademarks, copyrights, etc. The protection of intellectual property rights can protect the company's innovative achievements and business secrets, prevent others from infringing on the company's intellectual property rights, and safeguard the company's legitimate rights and interests.

Wanglaoji trademark dispute

Wanglaoji is a famous traditional Chinese medicine beverage brand in China, with a long history and extensive market influence. In 2012, a company named "Tingyi Wanglaoji Herbal Tea" used the trademark "Wanglaoji" when registering its trademark, which aroused dissatisfaction from the Wonglaoji company. Wong Lao Kat Company believes that "Tingyi Wanglao Kat Herbal Tea" uses the same or similar trademarks as its trademark, which infringes its trademark rights and intellectual property rights. Since then, Wong Lao Kat Company and "Master Kong Wong Lao Kat Herbal Tea" have launched a six-year trademark dispute.

Operation steps

In order to protect their trademark rights and intellectual property rights, companies need to take the following measures:

1. Register a trademark. Enterprises should choose a trademark that is consistent with their own brand when registering a trademark to avoid others using the same or similar trademarks.

2. Monitor the market. Enterprises should regularly monitor the market, discover any infringement of their trademark rights and intellectual property rights, and take timely legal measures to safeguard their rights and interests.

3. Improve brand value. Enterprises should continuously improve their brand value and increase consumer loyalty to improve their market competitiveness.

How to improve brand value while protecting intellectual property rights

Brand positioning

Companies should determine their own brand positioning based on their own product characteristics and market demand. . Brand positioning should be consistent with the company's core values ??and culture to increase brand recognition and reputation.

Brand Marketing

Companies should use a variety of marketing methods, such as advertising, promotion, public relations, etc., to increase brand awareness and reputation. At the same time, companies should focus on product quality and service quality to improve consumer loyalty and reputation.

Brand Protection

Companies should strengthen brand protection and protect their trademark rights and intellectual property rights. Enterprises can take legal measures, such as suing for infringement, to safeguard their legitimate rights and interests. At the same time, companies should strengthen internal management to prevent employees from leaking business secrets.