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Corporate Culture in JD.COM

Cooperation: Globalization of competition is brought about by internationalization, and the field of e-commerce in China is changing rapidly. As a flagship enterprise bearing the brunt, JD.COM will inevitably face more intense and even white-hot business competition. Facing the increasingly fierce market competition, JD.COM always tells himself: We should not only strengthen close cooperation with strategic partners, but also cooperate with rivals on the basis of full competition. JD.COM's understanding of cooperation is * * * win development cooperation, joint and complementary cooperation, and "competition and cooperation * * * win" brought by cooperation is JD.COM's eternal concept of seeking development.

Integrity: JD.COM adheres to the concept of putting enterprises before others and putting people first in its development, and establishes the most harmonious cooperative relationship with users, suppliers, investors and other partners on the basis of integrity. "Honesty" represents JD.COM's sincere attitude in cooperative relations, while "faithfulness" represents JD.COM's development creed based on "credit". It can be said that "honesty" is not only JD.COM's code of conduct, but also JD.COM's moral code.

Making friends: If JD.COM is likened to a high-speed machine, users, employees, investors, suppliers and other partners are indispensable parts of this machine. Only the close cooperation of many partners can make this huge machine work normally. Therefore, in the process of doing business, JD.COM strives to have more emotional communication with every customer or partner, and slowly transforms the business circle into a circle of friends, rather than pure business dealings. Doing business is to be a man, and you must be a good man first.

corporate mission: make life simple and happy.

Vision: Become the most trustworthy enterprise in the world!

core values: customers first: consumers, suppliers and sellers; Gratitude, service and achievement; Integrity: integrity, frankness, courage to take responsibility and keep promises; Team: people-oriented, overall situation-oriented, mutual trust and cooperation; Innovation: continuous learning, continuous improvement and tolerance of failure; Passion: Be the first, enjoy your work and never give up. "Duo" provides users with a one-stop comprehensive shopping platform.

"fast", self-built logistics to achieve extremely fast delivery service.

"good", insist on genuine licensed products to ensure the quality of goods.

"saving", relying on low cost and high efficiency to achieve low prices every day. In March 213, JD.COM Mall officially switched the domain name of 36buy.com to jd.com. In addition, the official name of "JD.COM Mall" was also shortened to "JD.COM", and the original "36buy" with blue as the main tone was updated into a metal dog named "Joy", which became the new official logo and mascot of JD.COM. The official interpretation of the metal dog mascot in JD.COM Mall is that it is famous for its loyalty to its owner, honest conduct and fast running speed. This change has also led to the speculation of "cat-dog war" between Tmall and JD.COM.

Hot Topics

Weibo Battle Post

At 7: 59 p.m. on May 31st, 213, the official Weibo in JD.COM posted a red battle post, which read "Stop it" and wrote "Pick up your boring battle post and put away your leaked emails. In June, there was only JD.COM. " This announced the celebration in June. The title is: June, here we come.

Then Suning.cn, Yixun.com and Amazon China declared war one after another. At 9: 25 p.m., Suning.cn fought with don't panic, then don't brag and don't pull, and the "price comparison" in Amazon China was announced, and the China e-commerce price comparison war officially kicked off. Powerful people from all walks of life have robbed users at low prices, scouring the Internet, shopping in sogou and broadcasting the grand occasion of price comparison in real time. During this period, the absolute protagonist in June, JD.COM's traffic increased by more than 6%, followed by Amazon's close to 5%, and the traffic of other e-commerce companies also increased by about 2-3%, and the demand for online shopping was once again stimulated. It also indicates that Internet e-commerce in China has formed the second largest demand peak except double 11.

Adjusting the postage threshold

Since February 27th, 214, JD.COM has adjusted the freight for self-operated goods distribution. After the adjustment, registered members, bronze members, silver members and gold members purchase self-operated goods free of charge in 59 yuan. Diamond members and enterprise members purchase self-operated goods free of charge in 39 yuan.

Tencent shares in JD.COM

The transaction of Tencent shares in JD.COM was finalized on March 1th, 214. Tencent Holdings announced on the JD.COM Stock Exchange in the morning that it agreed to acquire more than 35 million shares of common stock in for about US$ 215 million, accounting for 15% of JD.COM's common stock outstanding before listing. At the same time, Tencent has the right to continue to subscribe for 5% shares when listing in JD.COM.

JD.COM accelerates O2O layout

JD.COM held the JD.COM retail O2O strategy on March 17th, 214 &; Wanjia convenience store &; ERP supplier signing ceremony, with tens of thousands of convenience stores in 15 cities including Shanghai, Beijing, Guangzhou, Wenzhou, Dongguan, Urumqi, Harbin, Xi 'an, Hohhot, Shijiazhuang, Nanning, Taiyuan, Harbin and Dalian for O2O cooperation.

Announcing JD.COM 8.8

In April 214, JD.COM announced a new wealth management product-"JD.COM 8.8" again after the "small treasury". Jingdong Financial Publicity Page shows that the main highlight of this product is the fixed annualized payment rate of 8.8%, which is connected with Guotai Ankang Pension Regular Payment Hybrid Securities Investment Fund, which will be officially launched on April 15th.

Jimmy Lin's photos were used arbitrarily in the promotion of shirt festival

In 214, JD.COM Mall used Jimmy Lin's image in the promotion page of "JD.COM Shirt Festival" for commercial promotion without authorization. In May 214, Jimmy Lin sued Beijing JD.COM Sanbai Liushidu E-commerce Co., Ltd. (JD.COM) to the Chaoyang court in Beijing, demanding a public apology and compensation for economic losses of 655, yuan.

Jimmy Lin claims that in March 214, he was informed that JD.COM Company used his own large photo in the "JD.COM Shirt Festival" product promotion page of its website JD.COM Mall, which was used to promote and introduce the sales related page of men's shirts on the website of JD.COM Mall about "Free shipping for you in JD.COM Shirt Festival". At the same time, this page is accompanied by the contact information of JD.COM's company, such as company name, telephone number and contact address, which has obvious commercial advertising attributes and is suspected of infringing its portrait rights.

Fake engine oil incident

On July 9, 214, Mobil officially issued a statement that JD.COM sold fake engine oil, saying that Mobil bought a bottle of engine oil with the brand name displayed on its trademark in JD.COM, and it was identified as a fake. JD.COM issued a response to this, saying that the product was sold by a third-party merchant in JD.COM, and related products have been removed from the shelves.

Leverage Tencent to complete the layout of the mobile terminal

On August 8, 214, JD.COM opened the first-class shopping portal of mobile QQ, plus the first-class portal of WeChat and JD.COM client, JD.COM will officially leverage Tencent to complete the layout of the mobile terminal.

Qingpu Warehouse Strike

From September 5 to 7, 214, in Qingpu District, Shanghai, more than 16 workers in Qingpu Warehouse of JD.COM Mall went on strike for three days, and the gate of Liantang Industrial Park was blocked. Employees said, "Liu Qiangdong, CEO of the company, would rather let the goods rot than lose any money to employees.".

At noon on September 11th, 214, the official Weibo "JD.COM spokesperson" issued an announcement through Weibo to clarify the "large-scale strike of employees in Qingpu warehouse in JD.COM" which was hotly debated by Weibo and WeChat. It is said that the storage facilities in Qingpu District, East China District, JD.COM cannot meet the needs of business development, and the warehouse needs maintenance due to its own construction problems, so the company is planning and adjusting it again.

JD.COM said that the adjustment of storage facilities does not involve any job position change, and JD.COM expects all employees to continue to work in the company. JD.COM Huadong East District has transferred the original order production from this warehouse to other warehouses in time to ensure that the customer's order fulfillment will not be affected.

according to the employee's statement, there are about 2 warehouse employees who participated in the strike, and they are divided into two groups, day and night, and blocked at the warehouse door 24 hours a day. They have impounded 17 logistics vehicles in JD.COM warehouse and packages that have not been ordered.

issuance of shares

On the morning of November 24th, 214, JD.COM (Nasdaq:JD) submitted the F-1 prospectus to the US Securities and Exchange Commission (SEC), announcing that it would issue additional shares. The total amount, price and time of additional issuance have not yet been determined.

Fraud

On March 16th, 215, the information of users in JD.COM was leaked, which led to fraud.