Tik Tok is suspected of sharing and confusing the above violations, and the platform has the right to unilaterally determine the nature of users' violations and the applicable handling standards, and further punish users. According to the General Rules for the Administration of E-commerce Creators, the Rules for the Administration of E-commerce Creators' Accounts and the Rules for the Administration of E-commerce Creators' Violation of Rules and Credit Points, penalties related to brand inconsistency are involved, including but not limited to: user data reset; Tik Tok reset; Violation videos are only visible on the personal homepage; Remove the illegal shopping cart; The account commodity sharing function disables the rectification/permanent closure function; Anchor violation warning prompt; The goods in the live broadcast room are removed from the shelves; The live broadcast of suspected illegal content is interrupted/banned/permanently banned; Permanently freeze the account. Note: If the user's single violation is serious, which seriously affects the normal operation order of Tik Tok platform, Tik Tok platform has the right to unilaterally determine the nature of the user's violation and the applicable handling standards, and further punish the user.