Current location - Trademark Inquiry Complete Network - Trademark registration - How to identify a genuine Parker pen?
How to identify a genuine Parker pen?

1. First of all, we must understand the history of Parker pens and the origin of each series. Generally, formal authorized agents will make it clear. Authorized agents have formal authorization certificates and authorization numbers. If there is If necessary, you can call Shanghai Parker Pen Company to verify the authorization number, because authorizations can also be faked. Nowadays, many fake products sold online advertise 400 anti-counterfeiting words. Many anti-counterfeiting stickers are applied using heat transfer printing. Just imagine Let me ask you, if the pen is a fake and there is a real anti-counterfeiting sticker on the box, what is the purpose? This is the anti-counterfeiting sticker that all fake Parkers have. If it is a real pen, it has a two-year warranty, and it enjoys a global joint warranty and a lifetime warranty.

2. In terms of price, there is rarely a discount from the unified market price executed by shopping mall counters. If it deviates from the market price by more than 60, there must be a problem. The production and publicity costs of big brands are inherently high. It’s very high. In addition, many of Parker’s mid-to-high-end products are imported directly from abroad. A pen worth a few hundred yuan selling for only a few dozen yuan may not even cover the shipping costs from abroad! Because no one wants to do a loss-making business, many people who write about loss-making sales are just to confuse customers!

3. Domestic OEMs are the Via series with prices ranging from the unified market price of 65 yuan to 248 yuan. This is also the most familiar one to the public. The appearance design of the pen is also very simple, and the pen clip It is Parker's classic sword shape. Due to its simple appearance and the fact that the pen body itself is made of plastic, this type of pen has the most fakes. The real pen nib of the Wyatt series: there is an engraved "Parker" on the nib above the word "Parker". The "little trapezoid".

4. The IM series newly launched by Parker in recent years is OEMed in Dongguan, China. First of all, distinguish the authenticity from the pen body material. The real pen body material is made of brass. The color is baked on repeatedly with real lacquer, which makes it heavier to hold. Many fake pen holders are made of iron-based materials, which can be sucked up by a magnet. The top of the real pen is engraved with Parker's logo. The new matte black gold clip series launched in 2010 does not have the Parker logo on the top of the pen. Only the pen ring is engraved with Parker's latest logo and the word Parker, and is printed with the production batch number.

5. The Yunfeng series produced in the UK are mid-range pens. The current unified price is between 328 and 408. The nib of the real Yunfeng pen can be rotated counterclockwise to see inside. The nibs are neatly arranged, and the pattern on the nib is also one of the ways to distinguish authenticity, as well as the engraving underneath the cap. It is also a new member of the mid-range series produced in the UK. The pen body is made of brass and the 23k gold-plated pen tip is engraved with a special "88" pattern, which cannot be imitated by fake pens.

6. Zall produced in France is Parker’s mid-to-high-end series and a classic best-seller. It is the most popular counterfeit model on the Internet. A pen with a price of more than 1,000 yuan is listed on Taobao for 75 yuan to 75 yuan. It ranges from one to two hundred yuan. Genuine products are divided into 08 New Zhuoer series and 03 Zhuoer. The difference between them is that the number of feathers in the pen clip of 08 New Zhuoer is seven, while that of 03 Zhuoer is five. The pen ring of 03 Zhuoer is a double ring. 08 Zhuoer has a three-ring pattern on the nib, 03 Zhuoer’s 18k gold nib has a single cross pattern, and 08 Zhuoer has a double cross pattern. The nib can also be selected by turning it counterclockwise. The material of the pen body, except for the steel rod, is The pen body is made of stainless steel, black, ruby ??red, and ocean blue. The pen body is made of brass liner. The pen body of the Zhuoer sterling silver checkered pen is made of sterling silver. The pen tip is made of a mixture of gold and platinum.

In addition, when buying genuine Parker pens, you should also pay attention to the following points:

(1) Characteristics of counterfeit Parker pens

Many customers have written to inquire about identifying counterfeit Parker pens method, this is actually the most difficult question for us to answer.

Some counterfeit Parker pens are made by some unscrupulous businessmen in China and have rough workmanship. Generally, people with common knowledge of the product can identify them from their appearance. However, many counterfeit Parker pens have a strong degree of imitation and are not genuine. You can recognize it at a glance.

For example, the pen body is also made of stainless steel. The real pen is made of fine material and precision processing, while the fake pen is made of ordinary material and has average processing technology. This requires a foundation in metal technology and metal materials to identify it. The yellow part of some fake pens is copper-plated. Unlike the Parker pen, which is plated with a mixture of 23K gold and bright metals such as nickel or palladium, the color is yellowish, but this also requires a deep color sense to identify it. . There are many carved patterns and patterns on the Parker pen. The real pen is quite delicate and delicate, while the fake pen is relatively rough. It is key to identify the authenticity of metal products. Due to the need for commercial confidentiality, Parker will not disclose the metallographic characteristics and related data of its products. Even if the pen is taken to the Metal Research Institute for metallographic analysis, there is no way to verify it. .

So the way to truly identify fake Parker pens is difficult to describe verbally. It requires staff who have been dealing with Parker pens for a long time to make intuitive judgments based on long-term contact with real pens. (Of course, if a major lawsuit is involved, Parker will still present core data in court to crack down on counterfeiters.)

Based on this, if customers want to avoid buying counterfeit Parker pens, in addition to the above methods Beyond the initial observation, choosing a seller is the most important.

(1) Door-to-door sales are absolutely fake.

Many customers call to ask if someone comes to their door with a pen to sell fake products. We always answer yes without thinking. The reason is very simple. No world-class brand will come to sell door-to-door products at prices as cheap as street stalls. Parker is no exception. No regular salesperson from Parker has ever come to sell products door-to-door with a pen.

Door-to-door salespeople usually say that they are from the "Parker manufacturer" or "Parker's production base in such and such city", etc. People with a little common sense can understand: the Parker manufacturer on the other side of the ocean will When you already have a mature sales network, do you want to send a salesperson with a shabby image alone to sell products door to door? This is incredible.

(2) The small commodity wholesale market is extremely unreliable

Many customers like to go to the small commodity wholesale market when buying goods because the prices are cheap. But that’s only for lifestyle fast-moving consumer goods. This is a very important distinction. It is unimaginable for high-end consumer durables, especially world-famous high-end consumer durables, to enter the small commodity wholesale market. Just imagine, can we buy real Chanel perfume there? Can I buy real French Dupont leather goods? Obviously not. Same goes for Parker pens. The establishment of Parker's sales system is based on the absolute premise of not damaging Parker's brand image.

The reason why the authenticity of the small commodity wholesale market is not completely denied is that in order to cope with the inspection, the stationery dealers may also buy some genuine products from various channels, but they know very well that they want low prices and high quality products. Authenticity is impossible, and each of us knows this. Therefore, in terms of probability, it is self-deception in most cases to say that you have bought genuine Parker products at the small commodity wholesale market.

(3) Online sales are unreliable

There are many online shopping websites that sell Parker pens. We can find that they have no invoices, no warranty, and no authorization certificates. There is no one of these three basic signs that guarantee the quality of Parker pens.

Online sellers also need to purchase goods, and their main purchasing channel is the small commodity wholesale market.

We are often asked by these people whether we can provide Parker "assembled products" (i.e. fakes) and issue our sales receipts. When we sternly rejected him, he mocked us with disdain that we would not make money. It can be seen that the lack of business ethics is the main reason for its unreliability.

This is also one of the main reasons why our store launches online sales. As a direct store of Parker, we cannot tolerate chaos without clear flow in the virtual commercial space. Of course, we are also in pain, because we have to enter into a price war with them, and many customers find it difficult to understand the pain: we have to use genuine Parker products guaranteed globally to compete with their cheap products. Profits are almost gone. The winner was obviously us. Our online sales of Parker pens are more than four times the combined sales of China's three largest shopping websites.

The biggest gainer is Parker, a kind of maintenance and improvement of the intangible value of the brand.

(4) Stationery stores are unreliable

The purchasing channel of stationery stores is the small commodity wholesale market, which is the source of their unreliability.

(5) Gift companies are unreliable

The vast majority of gift companies turned around and left after making inquiries with us, looking for supplies from people in the small commodity wholesale market, or directly finding them. Counterfeiting dens (such as counterfeiters in Jiangxi, Shantou area of ??Guangdong, Zhejiang and other places). Parker even lamented that it was "ultimately deceived by these unscrupulous businessmen using despicable means and using counterfeit products as promotional items." Their common tactic is to ask us to provide a copy of the authorization certificate first, and then show it to the customer to prove that their goods come from formal channels, and then go to the small commodity wholesale market or counterfeiting den to purchase.

So, not only Parker and us authorized dealers, but also the customers of the gift company, were "despicably deceived" by them.

(6) Supermarkets are unreliable

At present, the purchasing channels of most supermarkets are also small commodity wholesale markets, which is the source of their unreliability.

In order to facilitate customers' purchases, Parker plans to make vertical counters to be placed in large supermarkets, and will make low-end products into sealed plastic packages, equipped with bar codes and 800 phone number anti-counterfeiting signs, and hang them in the vertical counters Inside. The vertical cabinet displays Parker's authorization certificate for the supermarket. The Parker pen is reliable in this case. If customers see such an exquisite vertical Parker image cabinet in a large supermarket, they can purchase it and immediately call 800 to verify the authenticity after payment.

At present, most of the Parker pens in supermarkets are displayed alone or mixed with other stationery. Since they do not have an authorization certificate from Parker, it means that their products are not issued from Parker. "Parker products" that are not shipped from Parker are of course unreliable.

Based on our work experience, we recommend that customers, no matter where they are, if they want to buy a reliable Parker pen, must choose a designated dealer of Parker pens. Check the original Parker's designated dealer certificate before purchasing. The staff of Parker's designated dealers are well-trained and have professional knowledge, so they can correctly guide customers to purchase appropriate Parker pens. At the same time, the strict distribution channels of Parker's designated dealers absolutely ensure that customers can purchase genuine Parker pens. . Since Parker pens have a global warranty after-sales service system, only products purchased from designated dealers of Parker pens can receive standard after-sales services