The laws of various countries have different provisions on what constitutes a trademark. As stipulated by the CIS countries, the constituent elements of a trademark can be words, graphics, solids, combinations or other various forms. The U.S. Trademark Law stipulates that any literature, symbols or logos, or combinations of such things, can be used as constituent elements of a trademark. .

As trademark competition becomes more and more fierce, some foreign manufacturers are trying every means to be innovative and innovative in trademark design to attract customers. They have launched scent trademarks and audio trademarks. Electronic data trademarks, transmission trademarks, etc. The trademark law of some countries such as Romania has stipulated that color, product shape or its packaging, sound, etc. can be used as statutory trademark components. However, most countries have not implemented legal protection for the above forms of trademarks.

China’s Trademark Law stipulates that a trademark should consist of words, graphics or a combination thereof. In addition, other forms cannot be used as elements of a Chinese trademark.