The late founder and chief consultant of Sony: Masaru Ibuka (1908-1997)1945 In May, Masaru Ibuka, one of the founders of Sony, convened seven technical backbones to set up the "Tokyo Communication Research Institute", and soon Akio Morita joined in. He is a good friend of Masaji Inoue. At that time, they only had assets of190,000 yen. A year later, the two men reorganized the "Tokyo Communication Research Institute" into "Tokyo Communication Industry Co., Ltd.", with Masaru Ibuka as the company's senior general manager and representative director; In the fifth year of the company's establishment, that is, 1950, Sony overcame all kinds of difficulties through hard research and copied the first tape recorder "G-type" in Asia. 1955, Sony introduced the first transistor radio TR-55 in Japan. 1958 65438+ 10, Mr. Morita officially changed the company name from "Tokyo Telecommunication Industry Co., Ltd." to "Sony Co., Ltd.", and Akio Morita began to promote the Sony brand; Morita regards the company's brand as its life and strives to "make Gensonnie famous in the world". His efforts finally made Gensonnie's brand charm come true today. 1958 65438+In February, Sony shares were listed on the Tokyo Stock Exchange; 1960, Sony introduced the world's first transistor TV-8-301; 196 1 year, Sony issued 2 million common shares in the United States, becoming the first Japanese company to publicly issue shares in the United States after World War II. In the same year, Akio Morita established the Sony Design Center, which was presided over by Dianxiong Daiwa. 1962, Sony Hong Kong Limited was established; 1963, Sony introduced the world's first transistor video recorder 1968, and Sony introduced a color TV set KV- 13 10, equipped with a Tyrone CRT developed for many years. In the same year, CBS and Sony established a joint venture CBS/ Sony Records Company, which was headed by Dianxiong Daiwa. Later, this company developed into the largest record company in Japan. 1972, Sony developed the "U-matic" system. Turning the wheel into a cabin can save more space and make it easier to use. 1975, Sony launched a home Betamax video recorder; So far, Sony has changed its logo seven times. The top logo is "Dongtong Palace", which feels a bit "Altman". The second is 1955 Sony logo used before Sony officially changed its name. It's ugly! The next one was the Sony logo that was really prepared for Sony before 1957, when "Dongtonggong" was renamed as "Sony Corporation", and the logo began to take shape from then on. It was later changed in 196 1. This time, the logo is the strongest in Sony's history. Please change it at 1962 and 1969. Until the last change of the above picture 1973, it has been used up to now ~ 1979 in June. WALKMAN brand appeared in front of the world. At first, Sony wanted to name it "Stereo Walky", but Toshiba had registered the trademark for its portable radio first. In desperation, Akio Morita, then the chairman of Sony, immediately thought of "Walkman". In the same year, Akio Morita visited China and was received by Deng Xiaoping. 1980 65438+In February, Sony officially entered Chinese mainland and the Beijing Office was established; 198 1 year, Sony invented the 3.5-inch floppy drive, which is still the standard of PC. 1982, Sony introduced a 1/2 inch integrated camera for broadcasting, Betacam. Under the impetus of Dianxiong Daiwa, we also cooperated with Philips to release the world's first CD record. In the same year, Dianxiong Daiwa became the chairman and CEO of Sony. 1984, Sony launched the Discman portable CD Walkman D-50; ; 1988 and 1989, Sony completed the merger and acquisition of CBS Records (now Sony Music Entertainment Co., Ltd.) and Columbia Film Entertainment Co., Ltd. (now Sony Film Entertainment Co., Ltd.) for $2 billion. 1989 Sony released CCD-TR55, a high-resolution 8mm camera. 1992, Sony released the long-developed MD system, which was developed based on the MO magneto-optical disk storage system, and introduced MD Walkman MZ- 1. At this time, MD system is still immature, bulky and poor in sound quality, which has not attracted attention. 19941994 in February, Sony launched the Playstation(PS), and at the same time developed the world's first high-brightness and green light-emitting diode plasma flat panel display (PLASMARTRON)1995. Idei Nobuyuki succeeded Jing Daole as the chairman and CEO of Sony. In the same year, Sony released plasma TV technology. Join hands with other enterprises to launch DVD technology, and at the same time launch the product lines of Digital Handycam and Cybershot digital cameras. 1996, Sony began to cooperate with Intel to produce VAIO desktop computers and notebook computers, and introduced the kinescope motor with flat screen. In the same year, Sony (China) Co., Ltd was established. 1997, Sony launched a DVD player, and Idei Nobuyuki hired Howard stringer as the head of Sony in the United States, which changed Sony's corporate image and established a new image of youth and vitality. 1998, Sony launched the AIBO robot dog as an electronic pet, and released the memory stick at the same time; 1999, Sony once again joined hands with Philips to launch SACD (Super Audio CD). In 2000, Sony introduced the second generation home game console PS2;; ; In 200 1 year, Sony Ericsson Mobile Communication Company was established, and the first batch of cooperative products went on the market in March of the following year. On June 5438- 10, 2003, Idei Nobuyuki began to implement the basic reform plan of "Transformation60", including global layoffs 13%, moving production lines overseas, establishing joint ventures and reorganizing financial business. Last August, Sony BMG Music Entertainment Company was established. In September, the investment group headed by Sony successfully acquired MGM Film Company of the United States for $5 billion. In the same year, Sony also integrated the production of telephone and DV into the VAIO personal computer department. On March 7th this year, Sony announced that Idei Nobuyuki, Chairman and CEO, and Guowei Ando, President, would leave their posts after June 22nd to become senior consultants and consultants of the company. Their positions will be taken over by Englishmen howard stringer and ch bachi ryji respectively.
(1) Similarities:
Nature: All belong to the top-down reform and self-help movement of the landlord class.
Background: This all happened against