Putian shoes originally referred to shoes produced in Putian, but now generally refer to high-imitation shoes.

Since the 1980s, internationally renowned sports brands such as Nike and Adidas have successively opened foundry factories in Putian, Fujian. Due to the development of the foundry industry, a high-imitation industry chain has also emerged in Putian. At the same time, due to its rich OEM experience, Putian's shoemaking technology has become increasingly advanced, and the shoes produced are of good quality and low price, which has indeed attracted some consumers.

In June 2021, Putian released the "Putian Shoes" collective trademark cultivation plan and the country's first "Construction Safety Shoes" group standard, marking a new round of high quality for "Putian Shoes" pace of development. In March 2022, the Putian Shoe Industry Association reported that the "Putian Shoes" collective trademark has been approved and successfully registered by the State Intellectual Property Office.

As the world's largest shoemaking base, Putian produces 1 billion pairs of shoes every year, accounting for 50% of the global sports shoe market and generating more than 20 billion in foreign exchange.

There is also a local saying in Putian: out of 10 pairs of high imitation shoes in the domestic market, 9 pairs are shipped from here; out of every 3 pairs of Nike shoes in the world, one pair is imitation from here. goods. How the data is collected and its source cannot be verified, but the indisputable fact is that "high-end shoes" from Putian are of good quality and are the most popular in the market, and are as popular as genuine products.