Trade names and trademarks often appear on the same commodity, while enterprise trade names can sometimes become trademarks, or be a component or the same content. Trademarks are mainly used to distinguish goods or services and represent the reputation of goods. They must be associated with certain specific goods or services attached to them. They belong to the category of intellectual property rights and are protected by special trademark law.

Second, analyze the details

Despite the above-mentioned connections and similarities between commodity names and trademarks, the differences between them are obvious:

1, the composition is different. The name of an enterprise generally consists of the name of the administrative division, the font size, the characteristics and nature of the industry or operation. A trademark can only be composed of significant parts that are different from products or services provided by others;

2. Different roles. Commercial names are used to distinguish different commercial subjects, and trademarks are used to distinguish different commodities;

3. Different forms of expression. Enterprise names can only exist in the form of words, while trademarks can be expressed in the form of words, graphics, numbers, letters, colors and their combinations;

4. The scope of exclusive rights is different. The spatial effect of commercial names is limited to the jurisdiction of the approving authority, while the exclusive right to use trademarks is valid nationwide;

5. Different functions. Trademarks distinguish the source of products or services, while enterprise names can identify the operations of different enterprises. An enterprise can have multiple trademarks, but only one business name;

6. The legal basis for adjustment is different. As long as it does not violate the provisions prohibited by the Trademark Law and infringe upon the exclusive right to use a trademark and other prior rights of others, a trademark may be used without registration. The enterprise name must be approved and registered by the competent authority designated by the state before it can be used;

7. A commercial entity can only have one trade name, but it can have multiple trademarks;

8. A commercial subject may have no trademark, but it must have a commercial name;

9. Trademarks may be transferred or licensed to others, and enterprise names may not be transferred alone or licensed to others.

Third, the name of the enterprise

The most impressive enterprise name is the font size, and Dianchuang is the font size. Because the font size has remarkable characteristics, investors should focus on choosing the font size when setting up an enterprise, and the registration authority should also focus on the font size when examining the enterprise name. When choosing a font size, investors should highlight its uniqueness. If we use some common words that lack distinctiveness as font sizes, such as "Panda" and "Oriental", it will be difficult to make these font sizes well known to the public and become a distinctive symbol of enterprises. For example, panda electronics and panda washing powder are well-known in the market, but it is hard to imagine that the word "panda" refers to the above products and the enterprises that produce them.