AliExpress doesn't have to be authorized to sell toys. In fact, this is not necessarily true. There are some special categories, and everyone has the option of "NONE" when choosing a brand. In this case, there is no requirement for trademark authorization. However, in most categories of AliExpress, sellers are required to have a brand trademark or trademark authorization to settle in and sell the products on the shelves, otherwise they will not be able to settle in.

1. Does AliExpress have to be authorized to sell toys?

AliExpress doesn't have to be authorized to sell toys.

Actually, this is not necessary. There are some special categories, and everyone has the option of "NONE" when choosing a brand. In this case, there is no requirement for trademark authorization. However, in most categories of AliExpress, sellers are required to have a brand trademark or trademark authorization to settle in and sell the products on the shelves, otherwise they will not be able to settle in.

Second, AliExpress title optimization skills:

1. Make full use of the 128 characters of the title.

The simplest problem that is easily overlooked by the seller's friends is that the 128 characters of the title are not fully utilized.

Too short a title is not conducive to search coverage. For example, if your product is "runningshoes" and the title only has the word "runningshoes", users can't find your product only by searching for "sportsshoes", and the title can completely put "sports shoes" in it.

2. Try to include product words and attribute words.

Try to include product words and attribute words in the title. Words must be spelled correctly, otherwise users will not be able to search your title.

3. The visual effect of the title is better.

headline words should not be all lowercase, and the first letters such as core product words and attribute words should be capitalized as much as possible, and important words should even be capitalized. Due to spaces and+,-,#,&; Such characters are only one character.

Some characters can highlight the title keywords to help users locate quickly. It can even be used to highlight a core word.

4. These words are not recommended in the title.

①newarrival, whose search index value is very low. If there are better words, it is suggested to delete these two words. If you must keep it, you must add the date: 215newarrival. Because the search index of "215newarrival" is 63581, which is 6 times that of the previous words.

② Some sellers like to write "springandautumn". When the title character is only 128 characters, and is unnecessary to write, it can be deleted directly and changed into "springautumn".

or set to "spring &; Autumn ",if the length of the title itself is less than 128 characters, you can keep and. What I'm mainly explaining here is that and is actually a word that has no effect on search drainage.

③ Since English grammar is not considered in the title, you can try to delete words such as to, the, and, of and for if possible.

5. Make good use of software to find search words.

Use some software to find highly relevant search words based on selecting words, long tail words and setting core words.