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The national liquor Moutai has been changed to Kweichow Moutai. Will the price of Moutai series liquor be affected?

The wine is still the same wine, but the trademark "National Liquor" has been banned by relevant state departments from being used on Moutai production labels. According to the requirements of the State Administration for Industry and Commerce, the word "National Liquor" will be removed from Moutai's publicity in the future. This means that in wine, specialty stores, websites, and related materials, the words "National Liquor Moutai" can no longer be used, and only "National Liquor Moutai" can be used. Kweichow Moutai".

Please click to enter the picture description. Kweichow Moutai applied for the "national liquor" trademark.

It took 17 years to apply for the "national liquor" trademark. However, in August last year, Moutai Actively applied to withdraw the "National Liquor Moutai" trademark administrative litigation case. By August this year, during the one-year buffer period, the words "National Liquor Moutai" on all Moutai liquors have been changed to "Kweichow Moutai"

On the rubber cap of Moutai, the anti-counterfeiting words "National Liquor Moutai" have quietly changed to "Kweichow Moutai". The words on the two cups presented by Feitian have also been changed, and the plaques on the specialty stores have also changed. All are changed to "Kweichow Moutai". If you find a store that still lists "National Liquor Moutai", it is a store that has been revoked as a specialty store, and the 2019 Feitian Moutai inside will probably not be sold at the price of 1,499.

In fact, not only "national wine", but also "national banquet" and other trademarks have been banned by relevant state departments from being used on Moutai. Previously, in 2017, Moutai had ordered not to produce products with the words "special supply" and "national banquet". Maotai liquor with the words "exclusively for". Therefore, those "specially for" and "exclusively for" wines have become living examples of anti-corruption and upholding integrity. Of course, except for the national liquor becoming Guizhou, there are no other Moutai liquors. Any changes are only changes in packaging and promotion, and there is no change in quality.