white exposure/leakage: printing paper is mostly white. When printing or plate making, the color of the connection is not dense, revealing the background color of white paper.

Whitening: the photographic plate-making process in the screen-hanging era. In order to remedy the lack of light sensitivity in the dark position of the online picture, we can remove the original and flash it once, or put a piece of paper to make up the exposure, or directly use the flash lamp to flash white light to increase the deep position of the original and make the image soft.

Fat explosion: Overeating will certainly make you fat, and too much silver film will also expand your territory. Manual overprinting adds transparent thick film to the photosensitive film to expose and fertilize it.

Colortrapping: when color separation and plate-making, the color intersection is intentionally expanded to reduce the influence of misregister.

solid: refers to the area of color block without dot, usually refers to full version.

reverse white: words or lines are printed with negative lines, revealing paper white.

net collision: not a fisherman's craft. In the color separation process of amplitude modulation screen, when the dot angle distribution is wrong, or the distance between each screen angle is less than 25, the moire pattern becomes obvious.

flying net: the screen hanging process of lens plate making. After normal exposure, remove the screen and supplement the short exposure to increase the contrast.

Dog teeth: Dogs' teeth are uneven. There are not enough pixels in the picture, and the dog-tooth shape appears on the edge after zooming in.

rose spots: the reticulate pattern like a deer. The bad one is called mat pattern, and the worse one is turtle pattern.

flush: the order of layout ranking, with the prefix as the baseline. Extending to imposition and binding, referring to the head position of the plate as the benchmark.

loose tail: a type of text typesetting. Only seek uniform kerning, not neat words at the end of the line.

mask: not ecstasy. It is a masking film for manual color separation. It can be dried by film or cut by red film, and can be used for retreat or color modification.

blue version: not playing basketball, nor B (blue) of RGB, but C (cyan) version of CMYK. Printing

ghost: an image or shadow of unknown origin. It is mostly caused by uneven ink supply of old printing machines.

melon beating: it doesn't mean that water melons beat dogs. In the era of letterpress printing, the "Mafia" used typesetting to locate lead particles with lower literalness.

Inktrapping: the overlapping ratio of each color layer due to the overlapping of different printing colors.

fight? Dou: Learn from the Monkey King's specialty. The bottom printing car has an automatic paper turning device, which can bite the paper mouth to print the surface and bite the paper tail to print the bottom in one go.

reflexive: refers to a printing method that saves plates. Let the paper finish printing one side first, then turn the paper left and right and the bottom side upside down after drying, which is called bottom side reflexive printing, and the paper tail is called the bottom side reversal printing. It is the process of printing the back of the paper without changing the printing plate.

ink flying: the speed of the printing machine is fast, but the ink consistency is not enough, and the centrifugal force makes the ink splash.

Ink line: Draw a gauge line on the printing plate, so that it is just printed on the paper gauge position, and the needle position can be monitored at a glance.

Fouling: The printing plate is not hydrophilic enough, so it becomes lipophilic. Of course, there is a thin oil stain. The problem lies in the wrong pH of the water in the bucket.

gun: gun, commonly known as roller. The movement of the rubber roller leaving impression cylinder.

Squeeze: Too many papers are sandwiched between the impression cylinder and the blanket cylinder, and the press stops rotating due to safety induction.

which residue: ink stains that should not be printed on paper, and the problem also lies in the balance of ink and wash.

switch on: the printing machine stops rotating, mostly because the paper feed is not smooth or the double paper feed triggers the safety device.

needle position: it is not the position for injection. The gauge edge of the printed sheet. The length of the paper, printing and cutting need to have a needle position to align.

continuous drying: a continuous printing process that saves film. Move the exposure with the registration cross.

Overrun: a term for printing accidents. Refers to the ink layer is too thick to dry, polluting the back of the paper pressed on it.

the front of the car (top voice): the Philippines calls the driver the front of the car. The front of the printing machine is not the captain, but the printing speed.

Stone number: the title of printing quantity in the lithograph era. A stone is weighed by one color when the paper is imprinted.

second-hand: not second-hand goods. Refers to the deputy of the printing press, or the button.

Proofing: It is not enmity with the manuscript, but preprinting a sample manuscript for formal printing through a proofing machine.

feida: it's not a courier, it's a conveyor for feeding paper by a printing machine. Binding

Bleeding: Of course, it bleeds when you are cut. The printing and binding process requires that the ground color or picture of the page should be 3mm beyond the cutting line, which is called bleeding.

flash: flying, cutting and removing. Flying edge refers to the removal of bleeding edge, which is a binding term.

Oblique cutting: books that are deformed, cut askew, and turned into water chestnuts at right angles are mostly caused by uneven paper gate pressure or improper paper grating.

polishing: the surface of the printed sheet will be smooth by calendering roller, which is a surface treatment process.

backhand folding: origami of Japanese book folding machine. The fourth fold of the 32 nd edition folding method must be reversed.

genuine: not software. The layout of the first code of a book edition is called the original edition, the layout of the second code is called the reverse edition, and the front and back editions are called a group, a post or a frame.

paper gate: it is not a door for closing paper, but a machine for cutting paper.

saddle stitch: a method of binding books, such as mounting a horse. After the thin book (less than 6 posts) is covered, it is placed across the iron frame to pierce the iron wire nails.

Pork sausage roll: a method of folding book stickers. The action is like rolling rice rolls. You can fold 32 pages with 3 upper shuttles and 2 lower shuttles.

organ folding: a method of folding books and stickers. When the book is folded, it opens like a screen.

reverse cover: a method of binding the front cover by hand. First, glue the back cover to fix the position, then glue the spine cover, and then do a reverse cover action.

hairy book: it is not a book with long hair. It refers to a blank book with the thread locked but not cut on the cover.

Benedict cloth: a piece of cloth connecting the leather case at the top and bottom of the hardcover spine. Play a solid and beautiful role.

hot stamping: a processing action of hardcover cover, such as bronzing, with high humidity. Typesetting

High-profile: Of course, the picture bits with more light are bright and snow-white. Japanese color separation style likes high-light bits without dots to lengthen the picture level.

low-key: not a weak voice, but a dark picture, or dark tone.

explosion: not a terrorist incident. Insufficient memory or disk space will cause the computer to die.

pound: not weight. It is a unit of measurement for typography, and the smallest unit of English letters is Point, 1 inch and 72 unit pounds.

level: it doesn't refer to the stratum, but the optical phototypesetting era refers to the text size, and level 4 is 1 mm.

No.: It means not the trumpet, but the grain size in the lead printing era, with the largest special number 72 pounds and the smallest No.8 5 pounds.

Flat body: It refers not to hairstyle, but to transforming a square shape into a lens to make the characters flat, with 1% for Flat 1, 2% for Flat 2, 3% for Flat 3 and 4% for Flat 4.

long body: it refers to a narrow body character, which is 1% narrower than 1%, 2% narrower than 2%, 3% narrower than 3% and 4% narrower than 4%.

Pen spray: A pen with compressed air is used to spray painting with an air brush. Hand-made gradient method before DTP era.

Byte: it is not a festival of words, but a unit of computer machine language. Eight bits are equal to one byte.

About logo

Clothing logo is an expression of brand and intangible assets of enterprises, and brand is an undeniable most important choice factor for consumers and a guarantee for sustainable development of enterprises. An investment in logo is an investment in the future. Especially in the environment of fierce competition in the market, it is difficult to maintain the competitive advantage by simply expanding the behavior of reproduction enterprises, and a successful brand strategy of an enterprise will be the uncrowned king of victory.

About logo classification

There are many kinds of clothing logos, but the following categories are often used:

First, trademarks. Also known as cloth label, weaving mark. Mainly used for collar or other decoration.

second, the tag. Also known as cards, playing cards. Mainly used for brand characteristics. Third, the rubber seal. Or plastic drop seal. Used for chest tags, etc.

chapter iv, PVC. General plastic products can flexibly shape various images.

5. Reflective seals and reflective materials have a strong reflective effect and can be decorated.

six, three-dimensional chapter. The special printing machine prints the reflective lattice pattern eight times, and the solid pattern is formed.

VII. Hanging particles. Also known as hanging bell. Mainly used in high-grade suits, fashion and so on.

VIII. Ribbon. There are Taiwan Province wooden shuttle machine ribbon, reflective ribbon, nylon, cotton herringbone ribbon and so on.

About trademarks

The process is similar to weaving, with the feature that the warp and weft yarns are generally black or white, and the patterns and characters are composed of weft yarns. (If there are special requirements to dye the warp into the required color, it is called a dyed warp trademark. )

Trademark classification methods are mainly differentiated according to different machines and different processes.

1. German machine trademark:

Features: the trademark is woven like a cloth along the warp direction and then cut, so it is also called edge trimmer.

according to their different lines, they are divided into two categories: flat (plain) and satin (twill) trademarks.

The plane can be divided into general plane, double plane and heavy shuttle.

of course, it can be black plain, white plain, black satin and white satin depending on the warp used.

II. Wooden Shuttle Machine Trademark (including Taiwan Province Wooden Shuttle Machine and Japanese Wooden Shuttle Machine)

Features: After the trademark is woven from the machine, it is a complete one, so its edge is wrapped, and the weft yarns are the same color from beginning to end, which is connected and soft to the touch. Disadvantages: the production efficiency is low, and only five colors can be used. The classification is the same as that of the German machine.

third, the trademark of crochet machine.

the characteristics are similar to the trademark of wooden shuttle machine, but it is not a shuttle machine, but knitting, so the weft is tight and strong. It is often used as a hot color label, and the bottom plate is colored by high temperature transfer printing by using the different characteristics of warp and weft.

this kind of trademark costs a lot.

About the tag

First, the tag is actually mostly offset printing paper products. There are also screen-printed plastic products.

second, the principle of offset printing is relatively simple, but the quality of machinery and equipment directly affects the quality; Paper processing is more flexible, can carry out various treatments, and can easily express the original soul of designers.

third, the tag design should take into account every step of the production.

pattern (draft)-plate making-printing-paper-post-processing

about rubber stamp

rubber stamp, also known as plastic drop stamp or PVC stamp, is characterized by flexible expression and three-dimensional effect through carving and high-temperature setting. It is a prominent means of brand expression in recent years.

about PVC LOGO

PVC LOGO, using the rich plasticity of artificial leather and various plastics, plus screen printing and high-frequency hot pressing, soft and flexible modeling of various materials is obtained.

About reflective materials

Reflective materials, reflective lattice reflective coatings are used to enhance the reflective effect of light, which can make the markers particularly eye-catching under strong light or night vision conditions.

About three-dimensional standard

Three-dimensional standard, also known as magic color standard. Using the optical principle, the pattern is printed on the grating by up to eight times of printing, so that the pattern has a three-dimensional effect, or different levels of patterns can be seen from different angles. Even if the plane sign moves.

regarding hanging granules

hanging granules, an injection molding process specially developed and applied for clothing, have a disposable function and a strong brand appeal function.