In p>1867, Mr. Henri Nestle, the founder of Nestle, a chemist living in Switzerland, successfully saved the life of a baby who was malnourished due to lack of breast milk by using a baby milk wheat flour which was scientifically mixed with milk wheat flour. Since then, the century-old history of Nestle has been started.
"Nest" means "Little Bird's Nest". As a symbol of Nestle, this warm bird's nest is deeply familiar and loved by consumers. It represents the concept of Nestle: care, safety, nature and nutrition. As the world's largest food company, Nestle adheres to the consistent concept and principle, people-oriented, quality-oriented, providing high-quality food for consumers all over the world and bringing a better life.
At present, Nestle has more than 4 factories in more than 6 countries on five continents, and the production and sales of all products are completed by about 2 departments under the leadership of the headquarters. 98% of Nestle's sales come from abroad, so it is called "the most international multinational group".
Nestle China
Nestle Group, headquartered in Switzerland, is the largest food company in the world and has a long history in China. For a century, China consumers have been very familiar with and trusted the Nestle brand, because as early as 198, Nestle opened its first sales office in China. Nestle is one of the first foreign businessmen to enter China and has a firm commitment to China. In the early 198s, Nestle began to discuss with the government of China to invest and build a factory in China, and transferred its world-class proprietary technology and rich professional knowledge in nutrition and food processing to China. In 199, the first joint venture factory of Nestle in Chinese mainland began to operate, and then a number of factories were built. Nestle has helped China save a lot of foreign exchange by using local raw materials to make the same high-quality food locally instead of imported products. At present, 99% of products sold by Nestle in Chinese mainland are made locally.
In the past 16 years, Nestle's direct investment in Greater China from Switzerland has reached RMB 7 billion. Nestle Greater China is headquartered in Beijing and operates 21 factories, including four in Shanghai, three in Guangdong, four in Tianjin, three in Sichuan, two in Shandong, one in Heilongjiang, one in Jiangsu, one in Inner Mongolia Autonomous Region, one in Beijing and one in Hong Kong Special Administrative Region. In 21, Nestle established Shanghai Nestle R&D Center in Shanghai. This R&D center devotes itself to applied science and technology and nutrition research, and develops nutritious food that China consumers like and is suitable for China population's taste and consumption capacity.
In p>25, Nestle's annual sales in Greater China reached 11.2 billion yuan, and it paid about 1.1 billion yuan in various taxes.
1874 Nestle Eagle condensed milk is the first registered trademark in Hong Kong.
In p>198, Nestle opened a trade office in Shanghai.
192 Nestle Products Co., Ltd. was established in Hong Kong.
in p>1982, Taiwan Province nestle co., ltd was established.
In p>1984, the first Nestle office was established in Guangzhou.
in p>1987, Nestle Shuangcheng Co., Ltd., the first joint venture company of Nestle, was established (Heilongjiang Province).
in p>199, Shuangcheng Nestle Co., Ltd. was put into production.
Nestle Milk Hong Kong Limited was established in p>1992; Dongguan Nestle Co., Ltd. was put into production.
In p>1996, six more factories were put into operation; Nestle's China headquarters was established in Beijing.
In p>1999, it established a joint venture with Taitai Le Group in Shanghai (Nestle holds 8% of the shares).
in p>2, the business structure of Nestle Greater China was established (Chinese mainland, Hongkong, Macau and Taiwan Province).
In p>21, it signed a joint venture agreement with Haoji Group in Sichuan Province (Nestle holds 6% of the shares); Nestle R&D Center was established in Shanghai.
in p>22, Haoji Joint Venture started to operate.
Merlot's milk factory in Ergun (Inner Mongolia Autonomous Region) was acquired in p>24.
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A century-old brand story of Nestle. tw/7_about_1.asp
Advertising and agency of Nestle Coffee
/wiki/%E9% 9b% 8% E5% B7% A2% E9% 9b% 86% E5. This summer, when Hershey, the American market leader, announced that it would sell its business, Nestle immediately prepared to invest $11.5 billion to participate in the acquisition at a price of $82 to $85 per share. Nestle's "Si Mazhao Heart" is that once the acquisition is successful, Nestle will immediately become the overlord of the American candy market. Although Hershey has announced that it has stopped the sale plan on September 18th, it is not certain that it will not change in the future.
In terms of ice cream, in order to compete with its old rival Unilever, Nestle chose to acquire related enterprises as a way to quickly improve its competitiveness. It bought its partner Haagen Dazs, Schoellers in Germany and Dreyers in the United States.
Of course, this frequent M&A behavior in order to compete for the market also has its shortcomings-the huge amount of money has reduced the company's profit rate. To this end, Nestle closed or sold 114 factories and made a big fuss about improving the company's efficiency, which made Nestle unexpectedly save at least $2.5 billion since 1997. This is also considered by some people as speculation-how can we buy and sell the company as a product?
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