Metersbonwe Bang Wei Group Company was founded in 1995, mainly researching, developing, producing and selling meters bonwe brand leisure series clothing.
"meters bonwe" is a local casual wear brand independently founded by the Group. "Beauty": beautiful and fashionable; "Special": unique and individual; "Si": Here, concentrate and concentrate; "State": Guo Bang, Gubang; "Wei": prestige. "meters bonwe" stands for providing personalized and fashionable products for consumers, and is determined to become the leading brand in the casual wear market in China, promoting the prestige of Guo Bang and the prestige of the country. The brand name embodies the national brand plot that Mr. Zhou Chengjian, the founder of the group, will never forget and has a special liking for clothing culture.
under the guidance of Mr. Zhou Chengjian's unique business philosophy, with the care and support of all walks of life and consumers, Metersbonwe Bang Wei Group has developed rapidly. On April 22, 1995, the first "meters bonwe" store was opened in Wenzhou, Zhejiang Province. By 25, the annual sales reached 3 billion yuan, creating a miracle in the development of the industry. At present, there are 1,7 specialty stores in China, and Metersbonwe has 16 branches in Bang Wei, Shanghai, Wenzhou, Beijing, Hangzhou, Chongqing, Chengdu, Guangzhou, Shenyang, Xi 'an, Tianjin, Jinan, Kunming, Fuzhou, Harbin, Ningbo and Nanchang, making it a leading enterprise in China's casual wear industry.
on the basis of adhering to the business model of "virtual operation", the group started the quality management project in an all-round way, and improved the management quality from the whole process of brand image, product design and production procurement, logistics, market expansion, sales service and information management.
in terms of brand image promotion, the company uses brand image spokespersons, creative brand promotion public relations activities and all-round brand image advertising, combined with the strategy of opening large-scale brand image stores, to rapidly enhance brand awareness and reputation.
In product design and development, a team of designers with international standards has been established and cultivated, and long-term cooperation has been carried out with well-known designers in France, Italy and Hong Kong, and more than 3, new styles of clothes have been designed every year.
In production and procurement, we broke through the traditional mode, fully integrated and utilized social resources and domestic idle production capacity, and took the road of socialized large-scale production and specialized division of labor and cooperation. In Guangdong, Shanghai, Jiangsu and other places, more than 3 manufacturers have registered for the company's production, forming a powerful production base with an annual output of nearly 5 million pieces (sets) of series casual wear. Professional quality inspectors carry out strict quality inspection on each production process and strictly control the quality.
In operation, the brand effect is used to attract franchisees to join, expand the chain monopoly network, and implement various services and management including logistics distribution, information consultation and staff training for specialty stores, so as to take risks with franchisees and develop together with franchisees to achieve a win-win situation; Implement the loyal customer service project and continuously improve the service quality.
E-commerce information networking has been realized in management, and an "information superhighway" for networking computer terminals in management, production and sales has been established, realizing the sharing of internal resources and networked management.
in 1998, the group gradually moved its management center and R&D center to Shanghai. On December 1, 25, the Shanghai headquarters of the Group was officially opened, which marked that the Group entered the second stage of entrepreneurship. With the help of the location advantages and favorable platform of Shanghai as a fashion capital and economic center, we should fully integrate and allocate resources, change from business model innovation to management model innovation, integrate social resources by using information platform, build the upstream and downstream ecological chain of clothing industry, and accelerate the circulation of logistics, information flow and capital flow.
since its establishment, the group has always regarded honest management as the cornerstone of enterprise development, which has won the trust of consumers and the praise of the industry. Its unique management concept and brand culture connotation have aroused widespread concern in the industry and all walks of life. The Group has been ranked among the top 1 enterprises in China garment industry for six consecutive years, and has been rated as "Top 5 Private Enterprises on Scale" by the National Federation of Industry and Commerce for three consecutive years. In 23, "meters bonwe" sweater was rated as "China Famous Brand"; In 24 and 25, "meters bonwe" was rated as "China Youth's Favorite Clothing Brand" for two consecutive years. In 25, the Group ranked among the "Top 5 Manufacturers in China" and won the titles of "23/24 China Clothing Brand Annual Marketing Award" and "China Female Consumer's Most Satisfied Brand". In 26, he won the "24/25 China Fashion Brand Annual Planning Award" and "26 China College Students' Favorite Brand Award". The trademark "meters bonwe" was recognized as a well-known trademark in China, and Zhou Chengjian, the president of the group, was named the best business leader in China in 26 and the best CEO in the eyes of the audience.
Facing the future, Metersbonwe Bang Wei Group will seize the opportunity, speed up its development, and strive to achieve the strategic goal of "1 billion enterprises, a century-old brand", realize the vision of "young and energetic leading brands, fashionable products, and popular prices", and strive to make "meters bonwe" a well-known brand in the world clothing industry.