HEYTEA and HEEKCAA are both HEYTEA’s registered names. However, HEEKCAA is the pronunciation of Heytea in Cantonese. Later, considering that many outsiders could not read it, which would affect the spread, the trademark HEYTEA was later registered. In fact, both are the names of Heytea, and both are authentic Heytea.
Hitea
Hitea, milk
The name of the tea. In May 2012, the first Heytea store opened in Jiangmen, Guangdong Province. In February 2017, Heytea entered Shanghai and quickly became an internet celebrity, with people queuing for six hours to buy a cup.
After Heytea became famous overnight, some enthusiasts took issue with it and opened a "Mourning Tea" store opposite Heytea. The entire tonality was full of "negative energy." During the May Day holiday in 2017, the "Mourning Tea" incident that I had with Heytea became a hit in the circle of friends.
Development History
On May 12, 2012, Heytea’s first store opened on Jiuzhong Street, Jiangmen City, Guangdong Province.
It is said that people have to wait in line for 6 hours to buy a cup in Shanghai, and there are even scalpers buying it on their behalf. The price is clearly listed at 100 yuan a cup, and the price is increased by 50 yuan.
2 Mourning Tea Incident
Just after Hey Tea became famous overnight, some enthusiasts took issue with it and opened a "Mourning Tea" shop opposite Hey Tea. Sexual positioning is full of "negative energy." From the name of the drink to the service attitude; down to the in-store design, the video scrolling on the screen and the drink packaging, it is full of disappointment from 360 degrees, and the more frustrating the better!
During the May Day holiday in 2017, "Mourning Tea" became a hot topic in the circle of friends with Heytea. After Heytea, it became a new favorite among people. Look at the names of the drinks. Apart from "Heheda", they also mean "Speechless and choked". Every word is heartbreaking! The taste of his family is bitter, and surrounded by such "negative energy", his sweet dreams are instantly shattered into dregs.
Some netizens questioned that the service attitude of "Sangcha" is a bit too much, and this happens to be one of the characteristics of Sangcha. However, most of the customers who rush away with curiosity have a curiosity-seeking mentality of "being tortured and looking for sex", and want to truly experience the service of "if you want to buy or not, if you say more, I will kill you with my eyes". Mang - after all, we can't let such a weird fashion store go~
With its arrogant attitude, "Mang Tea" has quickly become the new favorite of netizens. Such negative energy and anti-chicken soup milk tea has made netizens They shouted: Have a cup of mourning tea and drink for your own incompetence!
The "poisonous chicken soup" marketing that is simple, crude, and full of negative energy can arouse people's complaints about their unsatisfactory life, and at the same time stimulate their desire to buy.
On the surface, this kind of marketing method uses people's real psychology to find a breakthrough and allows everyone to vent their complaints and dissatisfaction. In essence, it uses the reverse thinking marketing model common in the business world. There are risks in reverse thinking marketing. Basically, it is a one-time deal, or you will be successful or you will be thrown a rotten egg.
The essence of the "Poisonous Chicken Soup" marketing is to invite people to release all the negative energy in their hearts and make them feel energetic - this is by no means a simple complaint, but a great wisdom full of humor.