Brilliance Automotive Group Holdings Co., Ltd., referred to as "Brilliance Automotive Group", is a wholly state-owned company established in 2002 in accordance with the central decision and approved by the Liaoning Provincial Government. Shenyang City, Liaoning Province, known as the "National Key Equipment Manufacturing Base", is the leading enterprise in Liaoning Automobile Industry and the main force of independent brands in China's automobile industry. It currently has 40,000 employees and total assets of more than 58 billion yuan.
Brilliance Automotive Group owns 3 listed companies (Brilliance China Automotive Holdings Co., Ltd., Shanghai Shenhua Holdings Co., Ltd., and Jinbei Automobile Co., Ltd.) and more than 100 wholly-owned, holding and joint-stock companies. In terms of business segment layout, Brilliance Automotive Group focuses on the research and development, design, manufacturing, sales and automotive after-sales market business of complete vehicles, engines, core components, and involves other industries such as new energy.
As of 2011, Brilliance Automotive Group has built two major production and sales bases in the north and south in China, five complete vehicle manufacturers, four engine manufacturers and multiple parts manufacturers, with two major national certifications The enterprise technology center, nationally recognized laboratory and postdoctoral mobile workstation have more than 500 technical patents (including nearly 100 international patents), and have rare domestic vehicle modeling, design capabilities, prototype vehicle manufacturing, vehicle matching development and engine Design and development capabilities for core automotive parts and components. Through independent innovation from a high starting point, the company has created two independent vehicle brands, "Zhonghua" and "Jinbei", as well as the "BMW Brilliance" joint venture vehicle brand. Both of them have been recognized as "well-known trademarks" in China, and their products have covered passenger cars, All areas of commercial vehicles.
After years of development and exploration, Brilliance Automobile has clearly defined a market-oriented, international cooperation as a platform, "through independent innovation, owning its own technology, and building its own brand" path to explore the "automotive industry." The business model of "positive interaction between industrial development and capital market" cultivates brands around the five major elements of "core technology, exquisite products, honest management, market share and profitability". Its core connotation is "brand innovation, R&D innovation, capital innovation". "Brilliance Model" based on "Brilliance Model". Brilliance Automobile adheres to the corporate business philosophy of "quality first, dare to be the first in the world", shoulders the corporate mission of "taking the road of independent innovation and building national quality cars", and has formed a unique corporate culture of "internationalization, marketization and modernization", based on China, integrating with the world, has formed an all-round and open development pattern.
In recent years, Brilliance Automobile has made great progress in its development. During the "Eleventh Five-Year Plan" period, Brilliance Auto achieved sales of 1.65 million vehicles, sales revenue of 233.32 billion yuan, and total taxes of 26.88 billion yuan, which were 160%, 216% and 280% of the total in the first 21 years of the "Eleventh Five-Year Plan" respectively. In 2011, Brilliance Automotive Group ranked 117th among the Top 500 Chinese Enterprises and 12th among the Top 500 Chinese Machinery Companies, truly becoming an industry leader.
In addition to owning the BMW Brilliance joint venture brand, High Starting Point has created two independent brands, Zhonghua and Jinbei. Among them, China Cars ranks first in China's mid-to-high-end self-branded car market; Jinbei Hiace light passenger vehicle market share has exceeded 800,000 units. It monopolizes half of the light passenger market; Jinbei light truck has risen to fourth place in the country, with a market share exceeding 12%. It has three vehicle production lines and four engine production lines, namely Brilliance Jinbei, Jinbei Vehicles and BMW Brilliance. Brilliance Automotive Group Holdings Co., Ltd. was rated as one of the top 500 Chinese manufacturing industries in 2010 by the China Academy of Industrial Economics, ranking 72nd!