Although we have always said that in the two modes of JD.COM platform, JD.COM has been "crushing" JD.COM POP (JD.com flagship store, JD.COM store and JD.COM store) in terms of traffic, JD.COM POP has its advantages.

After the solution of the "two-for-one" problem in the e-commerce industry, the number of third-party businesses in JD.COM has surged, and JD.COM urgently needs a person in charge who can coordinate resources and rapidly expand the right to speak in the POP business. According to Xingyang, after JD.COM Retail Group completed a new round of personnel adjustment in early August, JD.COM will be more radical in POP business, and JD.COM is also expected to achieve a complete "turnaround" in tripartite business. So what should businesses pay attention to when they enter JD.COM POP?

We will not accept applications from non-Chinese mainland registered enterprises for the time being.

Before entering JD.COM POP, we must know which enterprises can enter and which enterprises can't. In addition, enterprises in JD.COM must provide real entities with legal interests and relevant information, including stores and actual business entities acting as agents to operate companies.

It should be noted that JD.COM POP platform will not accept applications from individual industrial and commercial households or non-Chinese mainland registered enterprises for the time being, and the sellers must be officially registered enterprises.

[Be sure to ensure the authenticity of the materials provided]

As JD.COM is supervised by the Public Prosecution Law, all platforms are also businesses that severely crack down on false information, and the first thing to bear the brunt is the review of access qualifications. Among them, please ensure the authenticity, completeness and validity of the relevant qualifications and materials provided in the residence application and subsequent operation stage. For example, the relevant qualifications provided by merchants are provided by third parties, including but not limited to trademark registration certificates and brand authorization. Please verify the authenticity, validity and completeness of the document first.

Once false qualifications or information are found, JD.COM POP platform will no longer cooperate with merchants, or even be blacklisted by JD.COM, and it has the right to deal with it according to the rules of JD.COM POP platform and relevant agreements signed with merchants.

[Trademark status issues]

Whether online or offline, we will have a consumer-oriented logo, which is what we call a trademark, but we will come into contact with the R mark and TM mark in our daily life, and ordinary consumers will rarely "care" about the difference between these two types of trademarks. In fact, there is a lot of pressure in it.

At present, JD.COM POP platform does not accept brand applications that have not obtained the Trademark Registration Certificate or Trademark Acceptance Notice issued by the State Trademark Office, nor does it accept pure graphic trademark applications.

[How to Update and Update Nodes]

When they settle in JD.COM, they will sign an agreement for several years (the exact time needs to be discussed with JD.COM Platform). Many businesses need to "renew their contracts" if they still have cooperation intentions after expiration, but many businesses don't know the details of renewal.

Xingyang understands that the renewal application must be submitted before March 0 18: 00 every year, and the payment time of platform use fee shall be subject to the announcement time of renewal in that year. If the fees and data of the previous year and the next year are not filled up, JD.COM will terminate the store service and retire the JD.COM Open Platform at 24: 00 on March 3 1 every year.

During the service period, if the merchant fails to pass the "2021JD.COM Open Platform Store Assessment Standard", JD.COM Open Platform has the right to refuse the application for extending the service period.

The above are four error-prone rules summarized by Xingyang about the entry of JD.COM POP platform. If you still don't understand or want to know the contents of other chapters. You can leave a message or send a private message to Xingyang below, and we will escort your JD. COM road ".