Have you ever done this?

It’s best to be prepared to lose money if you haven’t done anything before.

Although I will give you some suggestions later,

but first, I would like to remind you that if you have never done this before, giving you these suggestions will only increase your desire to lose money... …

Sin...amp;

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1. Supply of goods

Every day I see many people concerned about finding the supply of goods. It seems that with a good supply of goods, business is guaranteed. But at the beginning, in fact, in the store, the least important thing was the supply of goods. As the saying goes, you get 30 cents of goods and sell them for 70 cents. During this period, remember, don’t choose what you love, only choose what is easy to get rid of.

Example: I take 20 yuan for a small shirt. 10 pieces. One piece was sold for 145 yuan, and one piece was sold for 80 yuan. For the rest, I asked myself to sell one piece no matter what every day. It must be higher than 80 yuan.

Some people may have said: It’s really dark.

I tell you: the value of clothes lies in the process of selling them. How many customers are short of clothes? When women buy clothes, they enjoy the process of buying them.

Women who buy clothes at these price points will not take you seriously. They just think they are not expensive and are just for fun. They may not be very good and they are not very needed at the moment, but they can still keep them for future matching. Can. What about the price? It’s not expensive to wear out. It’s too cheap and I won’t wear it.

If you don’t believe me, give it a try - 20 yuan? Too expensive! 10 yuan is enough, I bought it for my nanny to wear! ! !

When selling clothes, you must love your goods. Don’t be dissatisfied if it takes a long time. There are times when I regret buying goods. I will learn lessons, but I still promote it as the most beautiful clothes.

My belief at that time: even garbage can participate in the circulation of goods, not to mention that I was selling new clothes! I'm not boasting, customers come because of my enthusiasm, and there are a lot of regular customers. The highest record is that the daily turnover is more than 3,000, and the minimum profit is more than 2,000. The minimum is 700, and there is a profit of more than 400 points.

Four months later, the second store opened. I hired a girl who delivered fast food, and her salary was 600 yuan, and she got 1,500 yuan from me. She really made sales more important than anything else. In our market, 1,500 was a reasonable salary (at the time), but it required experience. I don't believe it, I believe in passion.

I started to adjust the method of getting goods.

It is better to find a companion than to find goods.

I visited all the markets and after repeated selection, I selected two wholesalers.

Why? Follow the banker! If you have a good taste, it is better to follow the Wang family.

Many people like to buy goods here and there. They think they have a good taste, and buying goods is like "shopping" or shopping. I won't.

I’ll pick it up from two places. Once you’re familiar with it, you’ll be a big customer. I can get the new version that others can't see. Once I'm familiar with it, I start returning and exchanging it.

I can keep up with the good ones, and try to change them if the bad ones are bad. Not to mention buying goods, the style of the house is relatively unified, not messy, and it all goes together in one way.

Looking at the goods that the tasteful sisters got, I laughed to death.

My strength is sales, and I will not delay in getting goods. I kept making money and opening stores. Within 18 months, I opened 4 stores. Since I try to sell everything,

wholesalers are impressed by me. I often sell on credit, which greatly increases my working capital.

I later opened more than 10 stores and sold goods to 6 wholesalers. I left early and changed early, so I didn’t have anything to buy at the end of the year.

Having said this, you may wonder, what kind of person am I!

You will guess wrong one hundred percent of the time.

When I was selling a small shirt for 13 yuan, I was wearing a genuine Chanel. PRADA back then. Damp;G. I don't even play anymore.

I have gained something else: in the past 6 years, more than 20 of my salespeople have started businesses, and more than 20 of them are business owners. They understand that

It doesn’t actually cost much to do business.

I educate them to be people who make something out of nothing.

I think making clothes is farm work and cannot be rushed.

I feel that I am "walking on this road" and I am trying my best to sell my understanding of clothing. In fact, what women need is just inner satisfaction.

There must be some of you who like to buy more than wear.

I don’t wear designer clothes now. Wrong, it doesn’t necessarily require a famous brand.

Now my business is good, the goods are very expensive and I sell well. To be honest, having worn so many good things, I know a lot about this fashion.

As the boss lady, you must dress up beautifully if you want business to be good. Moreover, the goods in the store can only be matched with each other, and you should never wear matching ones. That is the salesperson's business. You have to dress in a classy way, and the clothes in your store are all in class. You know, try to wear big name brands as your battle clothes. At that time, your warm smile will make many difficult women become your regular customers.

There is a difference between selling cheap goods and selling expensive goods.

When selling cheap goods, be enthusiastic.

When selling expensive goods, be cold.

Do you think this is snobbish? wrong.

In the top specialty stores, do you feel a little indifference behind the politeness? !

I sell goods. That's it. For clothes that cost around 2,000, don’t make a quote. Get a computer and call her. Remember, look her in the eyes. Just being polite is enough. If she is from this consumer level, she feels she has to prove it to you. Women are natural enemies, too passionate. She thinks your goods are not worth it. When selling expensive goods, the less you smile, the better. Even customers who have visited many times are always polite, polite, and polite again. It’s so rambling that it’s really hard to read a book until it’s time to use it.

A friend asked me, you make both expensive goods and cheap goods. Why?

Actually, I came here based on the store location.

You have to follow the price of the products sold next door or so. Usually when there is a lot of traffic, you have to measure. In a place with few people, make expensive goods.

Of course, I like to get together. Never open a place with a single store. It will be a dead end. It will not save rent, but a waste of time.

Some people will say that if I keep it for two years, I will be prosperous, and it will delay your earning hundreds of thousands every minute in two years.

Selling cheap goods, pulling cars to buy goods, selling expensive goods, entering and exiting is a BMW.

Selling 100 pieces is too slow to earn 90, and 90% is not much.

If a piece is sold for 1,000, 30 is 300.

But it is true that expensive goods should be guarded. If you can't keep it for 6 to 10 months, don't do it. But after a year I am no longer tired. It will become more and more prosperous as time goes by, and many people don’t stick to it. If you make a bargain, you are destined to work hard. It is easy at the beginning but hard forever. Jews are the best at doing business, and they all sell expensive things.

At that time, many brands asked me to join them, but I never joined them. You can sell everything on the street, so why should I leave my fate to you? It’s not like I don’t know how to do business.

Women are only loyal to men, and men are loyal to brands. I want to try any good brand, after all, my consumption level has not reached the level of trying thousands of mountains and rivers.

Selling bulk goods is good, you can make a lot of money, and no one cares about it. Unless you sell famous brands, will famous brands attract you to join?

I also do wholesale now. I don’t recruit people to join. It’s not like I don’t have money. If I recruit 100 people to join, if even 100 of them can’t sell, then I’m not bringing in 100 burdens. I also sympathize with those small shops. They have to buy a lot of everything, so how can they sell it?

2. Laws of Selling

1. Every woman will think that she has a certain style of dressing. You should not pretend to be a consultant and provide image guidance. (Note: Girls who think they are not good at dressing up will not buy clothes often)

Regular customers are very important, and repeat business accounts for a large proportion.

Don’t teach customers how to match them endlessly. A woman's self-esteem is greater than anything else, and she won't find a place to be stupid and show it to you.

Otherwise, even if the purchase is successful this time. Your place won't be a place she wants to come often.

I will handle it this way.

After a customer pays attention to a piece of clothing, I, who is wearing all the famous brands, will sincerely praise her taste. During the process of buying clothes for her, I will also ask her if she has any better ideas. Praise her for being fashionable. I am greatly inferior.

The result is: Many of my customers like to bring their husbands or boyfriends to go shopping when they have nothing to do, and buy a few items by the way to show off their shopping savvy. This is her paradise. She can also call friends and help you sell goods. She wants more people to know that I, who wear all famous brands, are all her fans.

My store is the dream factory of countless women. I sell dreams, and my product is a sense of success and superiority.

In many cases, customers find that a piece of clothing they bought from me is much more expensive than others. But they will maintain their prestige. She had ten thousand reasons in her heart to deny her failure, and she would not be angry with me---she knew that I was not an expert.

2. Selling is not a debate

Okay, right! yes! A salesperson's magic weapon.

Let’s take a look at the conversation:

This fabric is not good

Yes, you are an expert. But it is easy to wash and dry, and easy to take care of. No dry cleaning required.

It won’t be comfortable to wear

That’s right. Wash before wearing. The exquisite beauties usually only wear new clothes after washing them. Do you like red or green?

I don’t like the buttons on this, it’s too eye-catching

Yes, yes. But there is no need to wear a necklace. Here is a bracelet. A color series. You must have a lot of bracelets at home.

The result is often: a sweater, a bracelet, a pair of pants. (She also told us what kind of pants we should wear. To prove that she was right, we bought another pair of pants.)

When guests feel like God, they will become your slaves.

Women are strange. When she feels defeated by a successful person (my whole body brand), she feels more successful. The topic of two successful people is definitely not a mere bargain of 100 or 200. (Guests will think: I am a successful person. 100 or 200 is not a problem.)

When you meet a lonely customer, you have to go all out: a good opponent is a teacher.

You are a businessman. You must have the qualities of a businessman. Random concessions are the beginning of a nightmare. You are happy to save 50 this time, and he will try to get 100 next time.

The main points of bargaining are one exchange condition after another, such as buying two more items, or bringing accessories, or promising to bring friends. Commit to keeping the price confidential. Promise not to give us such a low price next time, but to pay more attention to us. When friends come, they should say more nice things to us. We all want a win-win situation. You are already our VIP.

You may have noticed that I have repeatedly emphasized that I am wearing a famous brand. Don't be shy, this is marketing.

Your image is the image of the store, and the quality of your performance is the quality of the goods. Customers are willing to be friends with you. Of course, you have to be humble enough to be your friend, and she will feel that she has class.

My customers recognize that my customers here are all of good taste. (It is an honor to buy things from me.)

Look, your customers are all successful people and high-class friends. Are you still worried about selling goods? There is marketing, no need to sell.

3. Control your breed.

Every woman has her own way of dressing. Let me tell you a secret: they are 100% good at choosing clothes. 50% are good at picking out pants. 30% are good at picking skirts (except dresses).

Why do women keep shopping? Do people who really know how to buy clothes buy clothes often? Most of the time, the trousers and skirts don't match well, but they never think of this. They will search all over the world for a suitable dress, and they always feel that they still lack one piece of clothing.

The smart boss lady already knows how to do it.

Use your own strengths to attack their weaknesses.

When the boss ladies buy goods, they like to focus on coats. The competition is the biggest among coats. Besides being good-looking, there are other things that are even better. The customers you meet are all experts and they all have their own way of doing business. Is it difficult to do business? Check it out yourself.

A boss lady who is good at business will definitely look at the "lower three", that is, pants, skirts, and shoes.

"Xiasanlu" is ready, and jackets, shirts, and everything else are selling well.

Want to know what kind of pants, skirts, and shoes sell best?

Pants

Keywords: stable, slimming,

Pants should be of all types: small trouser legs, straight pants, casual wide trouser legs, suit trousers, 7. 8. 9-point pants

Mainly light colors in summer, dark colors in winter, and black throughout the year.

Each pair of pants cannot have too many similar styles

When purchasing the goods, if two styles are similar, choose one. If you like both styles, make one first and then the other later. Why? When there is comparison, there is high and low. If the customer is unwilling to take the test, she will usually only choose one of your 10 styles. If you eliminate the 9 styles, she will have little interest in the future. You offer 5 styles, and she chooses one. Remember, don’t have too many styles. Customers don’t have many requirements for the style of pants. When eliminating suppliers, the key factor is the layout.

Pants that are good in style, span a wide age range, and are simple and elegant are the best sellers. Personality is the guest's business, and personality is your business. The more personal the pants, the harder it is to sell them.

Skirt

Keywords: lines, slimming, subtle sexy

If you want pants and skirts to sell well, the store should have Sambo high-heeled shoes with medium heels and flat heels. , prepare three types of boots for winter.

My experience is: 38 and 39 sizes are better for customers to put on and take off. Anyway, the store also sells shoes, so I can give customers a feel for them.

Persuade customers to change shoes and try on trousers. You can prepare a large number of stockings. Customers will feel that you provide good service and are hygienic. If a woman tries on pants while wearing sneakers, I guarantee you won’t be able to sell them.

Shoes must be of good quality and must not be passed off as shoddy. This will not be hidden for long.

Except for shoes, other clothes are of average quality. The Fortune 500 companies do not make money by putting quality first.

You should keep and review monthly business records. It is normal for pants and skirts to account for 40% of sales.

Every time the seasons change, pants come first. When the weather is supposed to be cold or hot, it won't affect business much.

Selling good pants in summer and good skirts in winter. This is true, because a lucky woman has air conditioning in the summer and heating in the winter.

Men dress like their buddies, but women like to be different.

Women like the colorful world, but they like to make repeated purchases. Liking and deciding to buy are two different things. Except for the base sweater, the color of the shirt can be bolder, but for other things, I advise you to be more conservative.

Coat Coat I won’t talk about outerwear because everyone is an expert.

3. How to deal with suppliers?

Try to fix two. If you buy goods from all over the world, no one will take care of you.

Concentrate your purchasing funds and only attack two or three companies. You will soon discover the benefits. 1. Returns and exchanges are relatively easy. 2. I won’t be without goods for a while, I’ll get back the old ones on the market. 3. I’ll default on my arrears so that we can meet again in the future. Increase working capital. Establish a good relationship with the supplier's salesperson, and you won't miss out on anything good to sell. 4. Don’t waste all your money on tolls. From time to time, you can ask the supplier to send you a board and pick up the goods by phone and computer.

What kind of supplier is a good supplier?

1. Have strength.

Don’t be afraid of hard work. Only consider long-term cooperation when you see a sewing machine. This is the iron law of Italian businessmen.

It’s the same across the country, there are people selling goods everywhere. The high-end fashions you get are mostly from street stalls. You buy them elsewhere and replace them with your own branded goods.

You can sell well and get rid of it, but it may take 12 years to earn 6 million, not 6 years.

When it comes to finding sources of goods, many proprietresses make the wrong effort.

When they go out to get goods, such as shopping, they care about style and price, rather than finding a strong strategic partner.

A strong supplier with money and talent will definitely have a higher chance of winning than you alone.

2. Ethical companies

You can ask around. How long have you been working as a salesperson at a supplier? Do you like this job? Is the sales manager being overly enthusiastic?

A good supplier will not be unreasonably enthusiastic towards you. They know that 80% of the profits are created by 20% of the customers. Before you demonstrate your business value, the harder you promote it, the more careful you have to be.

You can observe whether their customers are beaming or sad.

I hate joining. Joining is already rubbish. Franchising is a foreign thing, but when it comes to China, it changes its flavor. The purpose of foreigners joining is to facilitate management and standardize operations. If they want to make money, they can go public and raise funds. Therefore, they mostly want to do a good job in business.

Some businessmen in China want to expand their scale and make money right away. As for whether they have the ability to engage in standardized operations after expanding channels, they don’t even think about it. There is no assessment of the income, as long as you have money. . Many franchise store owners don't know how to do business. How can the business be good? If you can learn how to do business by relying on such low-level management, then why is it difficult to learn to be a businessman in 10 years?

I don’t accept franchise fees. I don't like carrying baggage.

The person who sells my goods must be capable. Good goods still need to be sold.

Before, I didn’t open a factory. When I was selling goods, I didn’t bother to pay anyone who wanted to charge me a franchise fee. If you have the strength, why do you take it?! If you don’t have the money, you just don’t have the strength!

The goods are good? Haha, sell it yourself.

Good stuff everywhere. It's not that your goods are good, it's just that I want to find convenience.

If you are willing to do business together, you must trust.

The supplier is powerful and will not care too much about whether you have money. What matters is your ability.

You are asked to pay for everything, but will you sincerely help you make money?

Yes, it is not that noble, and I am not helping clients make money, but I hope that capable clients can help me. make money. So when I meet someone who has the ability, I will try to win over them through various means. I have never thought of using franchise or setting a limit on the franchise fee.

3. Order carefully

If the quantity you want is not shockingly large, there is no need to order.

Some suppliers like to request orders, so be careful. What he wants to do is pass on the risk. If you open a large department store, ordering will be normal. If not, you won’t order if you can.

Watch your wallet.

Some orderers are shady, so you should be careful. The samples may be imported materials. After placing an order, remember to take a sample of the garment or fabric and state in the order contract that if the product is not the correct version, the goods will not be accepted. If he makes excuses, you can leave without hesitation. Especially in Guangdong and Hangzhou, including so-called foreign trade companies, you have to be careful.

In short, try to get spot goods.

Another trick to deceive people is: Oops, this product is no longer available. Can you order 50 pieces, let me do it for you?!

Be smart in your response: I want 3 pieces in large size and 2 pieces in medium size. If I have a guest, help me get on board. Let me know if it's in stock. In this way, you will not suffer any loss whether it is true or false.

I have a friend who placed an order without bringing samples or fabrics, and ended up with a lot of garbage.

4. Responsible suppliers

Good suppliers will care about your business, which is why they care about the terminal. Replacement of defective goods is quick. I am willing to place advertisements on the terminal. From time to time, we will ask for your opinion on the goods, ask you about the difficulty of running the business, ask you how your business is lately, and whether you have any goods to replenish. There are hot-selling items now, would you like to send me a board to try out? Of course, I will promise you that the hair board can be returned.

You don’t have to worry about the supplier’s decoration; his simplicity reflects pragmatism. Many suppliers do not know about service terminals and only focus on decorating themselves to show their strength.

A friend of mine reported to me that he had found a strong supplier. I asked him how he knew he was capable, and he replied: "Wow, their store is so luxuriously decorated!"

Once you have a good supplier, you have to work hard. A strong combination should be cherished by both parties.

Don’t care too much and make demands every day. Any unilateral benefit cannot last long.

Selling goods well is related to your right to speak. The more fully you demonstrate your value, the more benefits you will receive.

Looking at the goods: 30 cents for goods, 70 cents for sale

1. It doesn’t need to look good, just make money.

Good-looking goods are in Europe, not in Guangzhou. Focus on how much it is estimated to sell for.

2. Don’t just pick what you like, pick what most people accept.

You don’t have to wear it yourself, you have to have a business mind. I made money and had a lot of good things to wear.

3. The supplier is good, but the goods are not the most beautiful.

The most beautiful dress is the wedding dress. Find a wedding dress company.

4. I have taste. These products don’t look very good

Unless you are an international brand. Tasteful sister, you will die in an ugly way. A girl with good taste usually loses money and earns praise.

5. The toll is too expensive, take more and spread the cost

What era is this? Just figure out the serial number so that you can replenish the goods easily. Phones and computers are used for multiple purposes.

6. I have a small customer base and want new styles every day

It is important to maintain a certain style. Expanding customer sources is fundamental. If you hang around a few regular customers, you will have more and more goods and fewer and fewer customers. The store is in a mess, and out-of-size items are everywhere.

Strive to sell more products that sell well. This is a product that is recognized by the market. Consumers will be highly satisfied after purchasing, and the chance of becoming regular customers will be greatly increased. On the contrary, new goods have the risk of being new.

Easy to sell. I usually pick up a few dozen pieces if I'm heavy handed. Always check whether the code number needs to be completed and whether the color needs to be added.

7. Will the suppliers look down on me if I call often and only make up one or two items?

Don’t worry, a good supplier will appreciate your caution. At least, you won't get him into big trouble. He would only be annoyed if you called and wanted to return 20 or 30 pieces.

8. The supplier has some excessive demands. Can I refuse?

Refuse. The characteristic of a businessman is to protect his own interests. You are a businessman. If I were a wholesaler, I would respect worthy opponents.