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What is the original content of "Allure Project"?

Human beings are great because of their dreams.

A city cannot be without dreams.

Dreams are hope! ?

The 2008 "Allure Project" gave a free charity plan to Kaifeng

2008 "The Allure Project"

Instigator: Wuhuang

Time: From the beginning of 2007 to the 2008 Olympic Games

Goal: Kaifeng becomes the world's largest retro theme park.

Operation plan:

The first stage: wear ancient clothes and makeup all over the city (the whole city wears Song Dynasty clothing)

The second stage: the thousand-year dream appears in the beams (Remaining the same as before)

The third stage: the city is closed and people are busy selling tickets and collecting money (entrepreneurship among all people)

A bold idea that is not very mature yet, just to inspire others, please give me some advice.

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Rhapsody

During the 2008 Olympic Games, many foreigners flocked to China, but as soon as they arrived in Kaifeng, they were stunned :

On the street, I saw busy traffic, no motor vehicles, and no modern pollution

Pedestrians passing by were all wearing ancient costumes, and each held a tourist map, looking leisurely and contented. greeting guests entering the city.

Restaurants and restaurants can be seen everywhere, with signboards made of banners fluttering in the wind

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Doctors are not called doctors, they are called doctors

There are no police in the city, they are all police officers

Cars have been replaced by livestock, and the roads are for horses. There are sedans, rickshaws, and some children’s wooden bicycles. Traffic jams in the city are no longer around.

So the traffic police’s post box was changed into a pavilion as an information desk, and they drank Kung Fu tea.

The streets are full of people selling Bian embroidery, tops, maps, kites, calligraphy and painting, rat poison, Dali pills, wine and snacks. , those who sell Song Dynasty clothes, and those who sell Yellow River water...

There is also a crash course in Song Dynasty standard Mandarin, and CDs of "How to Speak Kaifeng Dialect Well" are all over the street

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The world's only ancient aristocratic school also came into being in Kaifeng, and it exclusively accepts foreign students and teaches them to develop the lifestyle of ancient aristocrats to improve their quality of life: courses include Shaolin martial arts, Tai Chi, chess, calligraphy and painting , Gongfu Tea, Four Books and Five Classics...but they must be recited in Kaifeng dialect. If you can't recite, just hit your palms with a ruler...

Tourists change into ancient costumes before entering the city. , and then exchange them for jiaozi, copper coins, and scattered silver.

All residents in the city can open a private travel agency by spending only 1 yuan to register, and use a room as a hotel. Tourists can eat Kaifeng dishes and listen to Kaifeng stories told in Kaifeng dialect. Experience the local customs and customs of Kaifeng. Stores with a monthly income of less than RMB 10,000 do not have to pay tax, so as not to overwhelm the tax bureau.

Due to the shortage of labor, the high unemployment rate suddenly turned into a labor shortage, so a large number of people who came from Beijing, Shanghai, Guangzhou, and Shenzhen came to the north, south, vertical and horizontal drifters, which greatly alleviated the problem in those cities. Employment pressure...

(Rhapsody Continuation No. 1)

... …

By then, due to being far away from industry and having a complete water system, With high green coverage, developed commercial transportation and low consumption, Kaifeng has become the most environmentally friendly city and the most livable city. Therefore, housing prices rank first in the country, and villa areas along the Yellow River extend all the way to Zhengzhou and Puyang. The North Bank of the Yellow River is a second and third phase real estate development project. Property management personnel alone require 30,000 to 50,000 people. The slogan for the advertisement has been thought out: in the morning with the water of the Yellow River, in the evening I hear the prime minister's bell, in the dream of Tokyo at night, in the bright moonlight of the Song Dynasty. Voice-over: Please pay attention to safety when watching the Yellow River. Just watch and don’t jump. If you jump in, you won’t be able to clean yourself.

Kaifeng has become the world's largest production base for Song Dynasty costumes, costumes, film and television costumes and travel clothing. Kaifeng costume factory, Bian embroidery factory, etc. have all come back to life. In terms of competition, although Shanghai and Beijing can also produce Song Dynasty clothing, the brand made in Kaifeng is still relatively authentic. In Shanghai and Paris, everyone regards wearing Song Dynasty clothing as a fashion symbol, and compare with each other's factory trademarks. The trademarks must be deliberately exposed on the sleeves and are reluctant to cut them off. The west side of the western suburbs of Kaifeng West District has become China's third Silicon Valley - Zhongyuan Silicon Valley. Mainly develop high-tech industries and establish software bases. Company, IBM, DELL, TriGem, Microsoft, Adobe... all rushed to the beach and built various strange buildings with their own company characteristics. Soon, it became a unique architectural landscape tourist attraction. The east side of the eastern suburbs of Kaifeng East District has become Asia's largest freight transfer platform and trading platform. The circulation of goods takes the Beijing-Kowloon Line, which is both cheap and can alleviate the load of the Beijing-Guangzhou Line. You can also make effective use of the palm-sized open space between Kaifeng and Shangqiu. The inner city of Kaifeng has naturally become the largest film and television city in China, surpassing Hengdian. It is known as China's Hollywood. In order to retain Chinese characteristics, it was renamed Daliangpeng. Directors such as Zhang Yimou, Chen Kaige, and Feng Xiaogang have settled in Bian, saying that they can absorb some creative inspiration here. Many movie stars, singers, and Internet stars have also lined up to apply and open their own celebrity bars in the city. Although applying for a Kaifeng ID card is more expensive than applying for a green card in the United States, and the card is stricter, they still enjoy it one after another, and even invite their relatives to join them, saying it is a group purchase. Kaifeng citizens, those who have skills go to factories or processing points based on households or neighborhood committees, those who have unique skills set up street stalls, those who are capable run their own businesses, and the rest who don't want to do anything are fine, everyone wears one suit Song suit walks around the streets. As long as he wanders around, he is working and getting money. The streets are full of traffic and the scenery is very lively. The routes are designated and every intersection is equipped with infrared time clocks. It is difficult to be lazy. There are 3 public holidays every week. If you are sick, you can take sick leave. Each person will go around in the morning and afternoon, and then go to the following places to relax and work according to their preferences: If you like to take a bath, go to Xinhua Building, and you can show your waistband and identify yourself for free; Mahjong players can go to the designated Song Dynasty entertainment exhibition venues, or go to the Bada Hutongs... Because the scenic area is so large, urban security is increasingly valued by the police. Thieves also began to wear Song Dynasty attire to commit crimes (everyone wore it, and thieves couldn't do it without wearing it. It would be easy to expose their targets). However, what troubled the detectives was that the thief did not wear the attire of a Song Dynasty thief, but dressed as a servant. , salesman, scholar, waiter... Therefore, how to distinguish and obtain evidence has become an important matter. Fortunately, there are 50,000 electronic eyes installed in the city, and 5,000 uncles and aunts are staring at them intently. As for what clothes they wear, this question is left to the director. The marriage problem of older urban youth is solved in this way: single men and women first register at the Wangpo Matchmaking Company, and then have social activities of throwing hydrangeas every day. The single men stand downstairs waiting, and the single women stand in the embroidery building holding hydrangeas. Above, the hydrangea is thrown to whomever they like, and then the next woman appears. If the man doesn't agree, a master can just hit the embroidered ball back with a floating ball, because the embroidered ball is modified from volleyball. If someone next to you likes the girl, you can block the ball with your friends and then dive to save the ball... Both parties were satisfied and gave the man an umbrella. They met at the Broken Bridge and began their love journey. If you don't like grabbing things from others, you can go to another scene: the girl throws a bamboo pole upstairs, and the man picks it up from the ground. He can communicate with the girl by passing the bamboo pole. It's one-on-one here. Although no one is fighting for it, I guess it will be tiring if you keep raising your neck for a long time.

(To be continued)

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Feasibility analysis

A? If the four potential energies are not used, it will be a pity that they will become useless after expiration.

1. 2008 Olympic Games

2. Kaifeng Chrysanthemum Flower Party

3. Kaifeng cultural relics

4. Fashion trends in ancient costumes

B?Profit is more than just a win-win situation.

1. Government: fame and fortune.

2. Citizens: All people are businessmen.

3. Dividend: 50 points will be given to each Kaifeng citizen from the ticket. Because they are both "actors" and shareholders.

C? Pay, close to 0 investment, and no risk.

1. Private initiative is more appropriate. Everyone only has one piece of clothing. Anyway, you have to wear clothes when you go out on the street. What should you wear? It doesn’t matter if you don’t have money, you can use old clothes to make them.

2. It is much easier for a city to remain as it was with a few modifications based on its own characteristics than to catch up with developed cities.

3. Some policy support.

4. If everyone in the city wears Song Dynasty clothes, it is natural to seal the city.

D? Consequences of failure

1. Without investment, there is no loss.

2. At worst, each person has one more piece of clothing, which is quite fresh to wear.

3. It is estimated that Gulou Night Market, Bookstore Street, Yujie and some tricycle drivers will switch to costume services.

4. If the failure is due to the disunity of people, this can prove that our poverty is completely justified.

5. Promote the May Day holiday and the Chrysanthemum Flower Party.

6. Maybe there will be a festival, Song Dynasty Festival, Retro Festival or something like that.

This is a huge show.

The city is the stage, the citizens are the actors, what is staged is a picture, and what is refreshed is the sky of history.

It’s easy to seize opportunities, integrate resources, and build momentum.

Little investment, huge returns.

With zero risk, it should be worth a try.

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In comparison, I hope we have more choices

1 investment. It is more cost-effective to wear clothes than to build a house. The clothes in the "Allure Project" are purchased by the people themselves, and the government only needs to spend a small amount of money to tidy up the streets. If we want to close the city and build a park, we can save money on the wall. There are already many scenic spots, historic sites, and alleys in the city. If it's not enough, dig a few more wells. Moreover, the construction of the water system has already begun.

2 cycles. Today people are wearing Song attire all over the city, and tomorrow people will come to spend money because of it. It is too difficult to cover the whole city, but it is still possible to see the Songhua County in our lifetime.

3Return rate. It is a one-time investment, just plant the trees and wait for the fruits to be picked every year.

4 Market demand. We have done a lot of market research, and the results of the Zhengzhou Dehua Street survey show that almost everyone who knows about the "Allure Project" hopes to come to Kaifeng to take a look, and it is best to participate in it in person. According to an Internet survey by Dongfang Jinbao, 90% of netizens support the Qingcheng plan. Even American netizens can’t wait to come to Kaifeng, and Beijing netizens want to welcome the Olympics in Kaifeng.

5 Risk resistance. Almost 0 investment, so the risk is almost 0. We will not stop production due to shortage of raw materials, nor will we lose sales due to market saturation. If no one comes, we won't lose anything. We can still live our current life, which is just one more piece of clothing. Who doesn't wear clothes when going out? ?

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The key to the first stage is to unite people; Mount Tai moves.

If wearing a piece of clothing can make a contribution to your hometown, let alone wearing it, you can even take it off!

I think I am not the only one who misses the grand occasion of the Kaifeng Lantern Festival in the 1970s. Good guy, that formation... This year's Chrysanthemum Flower Festival can be used as a milestone, and we can try to welcome the whole city in Song Dynasty costumes.

1. While expanding their influence, Kaifeng people should also pay attention to the quality of service and make tourists happy to spend. They traveled thousands of miles to bring money to give it to us, so don’t let them come. I never dare to come back again.

2. If the Gulou Night Market adopts costume services, its income will definitely more than double! But one thing is that you have to be honest when doing business. I was ripped off twice and I had no way to complain! If you continue like this, you will be destroying your own brand. I hope the relevant departments will pay attention to it. Water is leaking here and there is water leakage. In the end, it will be in vain. Kaifeng people must be honest!

3. Pay attention to the hygiene of snacks, and do not do to others what you would not do to yourself.

4. (Added gradually based on everyone’s discussion)

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The second stage: the thousand-year dream appears

The second stage is mainly about the strategy and direction of urban transformation, so as to achieve more with less or no money. You can also share your thoughts.

1. Instead of blindly pursuing those developed cities that cannot catch up at all, it is better to combine Kaifeng’s own conditions and keep things as they were. It is recommended that the development of land within the city wall be stopped and that land 1 kilometer outside the city wall be developed.

2. The renovation of old cities often triggers conflicts between the government and the masses. It is recommended that those with private land in the city can build at their own expense. Ancient buildings can be built according to any of the N styles provided by the Urban Development Bureau. This way, the old buildings can be restored as they were before, without the government spending a penny. It can also gain a good reputation and eliminate some corruption. Those who are able can build it themselves, those who are not able can get a loan, and those who don’t want a loan can keep it. Anyway, the older these hutongs in Kaifeng are, the more valuable they are.

3. (Added gradually based on everyone’s suggestions...)

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The third phase: The income from ticket sales during the lockdown is busy

The third phase is divided into two parts: national entrepreneurship and the income from the lockdown.

Speaking of closing the city and selling tickets, I heard that a certain city leader once proposed this plan. Let me add here: It is best to benefit every citizen, have work and business, and it is best to receive dividends at the end of the year. Besides, entrepreneurship among all people means that all people should be able to do business. In Jinjiang, Fujian, there are shoe factories and mold factories everywhere; in Nan'an, Fujian, every household is a plumbing parts processing factory; in Quanzhou, there are garment factories everywhere; in Shishi, Fujian, every household sells clothes; in Anxi, Fujian, every household makes tea sets. For business, there are tea markets jointly opened by people in Shenzhen, Shanghai, Beijing, Guangzhou and other places; in Longgang, Zhejiang, every household opens a printing factory. The packaging of the Master Kong instant noodles we eat is printed there. It’s weird~~ how much does it cost in a day? Bowl? Needless to say about other places in Zhejiang, right? I remember one time I went to Zhongguancun, Beijing, to buy computer accessories, and I accidentally discovered that the sellers in the entire mall were all from Zhejiang. It turned out that they were all from the same village, and they sold products produced in their own villages; China's Southern Silicon Valley-Shenzhen Sai In Ge Mansion, more than 60% are Chaozhou people; but in Kaifeng, Henan, what are every household doing? .....Playing mahjong? Bathhouse?

Instead of talking about how much the government earns and how much the companies earn, it would be more realistic to talk about how much the people can actually earn.

Five major factors that restrict national entrepreneurship in Kaifeng

1. Don’t understand.

2. Distrust.

3. No projects.

4. No experience.

5. Lack of guidance.

I don’t understand: If you ask some people in Kaifeng who have never done business, why don’t they do business? A considerable number of people are afraid that instead of making any money, they will have to pay high taxes. Others are not familiar with the application procedures and do not know what conditions are required to do business.

In Xiasha Village, Shenzhen, all the rooms on the first floor are doing business, and none of them are empty. If you ask any villager what are the requirements for opening a store, he will tell you, rent + several hundred yuan per month. Just the management fee. It turns out that Xiasha Village in Shenzhen adopts an "autonomous" approach, treating the entire village as a large shopping mall. The village committee directly handles all procedures, implements unified management, unified layout, unified charging of tenants in the village, and simplifies procedures... ..I think there should be something we can learn from.

Distrust: Every time I take a human-powered tricycle, I will habitually chat with the "driver", hoping to learn something about their world so that I can create creative themes in the future. Unexpectedly, everyone is full of complaints, and there are few who do not hate the urban management. It seems that the job of urban management is not easy to do. You have to perform official duties and have to be scolded. There is almost no industry in Kaifeng, and the proportion of laid-off people is alarming. Nowadays, some people are indeed struggling to make ends meet. The relevant agencies can relax the policy. Pigs must be fattened and then killed before they can be eaten. Therefore, if possible, it is recommended that a monthly income of 1 If it's less than 10,000 yuan, don't worry about him. As long as he doesn't steal or rob, hehehe~~

No project: I don't know if you have noticed that the popular things in Kaifeng have already been popular in other countries. Things, and once something becomes popular, swarms of bees will do it and leave it all over the streets. Kaifeng lacks communication with the outside world, so a lot of valuable information including fashion trends are not available to us, so we are always two beats slow, not just half a beat! Once someone starts, others flock to them. The car is like this, the Internet cafe is like this, the bathhouse is like this, what is the final outcome? If there is too much meat and too many wolves, no one can make any money. Are there really no other projects to work on? If it is our lack of communication with the outside world, then what is the reason for our lack of communication with the outside world? Is it our information that is closed, or is our brain closed?

No experience: In fact, this is just a reason. The road is paved, and success is the accumulation of failures. I have no experience because I haven’t tried it.

Lack of guidance: Parents are in business, so their children naturally have economic acumen. In Xiamen, there is a famous Henan Village, where all the people living there are Henanese. They almost monopolize the taxi industry in Xiamen, and the entire family or even the entire village has migrated here. They just led one by one, one by one, and finally the whole village came. Most people in Kaifeng don't go out (relative ratio). If your relatives and friends around you stay at home, then you can only stay at home. There is a lack of successful cases around me and people who can influence me to make money, so I can only go into a vicious cycle.

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How many ways will ordinary citizens make money in 2008? ? (If the investment is within 500 yuan, it is best not to invest)

1. Part-time tour guide. A native of Kaifeng, with a little training, can become a senior part-time tour guide! At present, some tricycle drivers use this to increase their income. They explain while pedaling, which has the charm of an ancient city. Coincidentally, one of the main tourist projects in Beijing, "Hutong Tour", looks like this. However, their tricycles are much more beautiful, and they even have bells on them.

2. Salesman of the Song Dynasty

3. One-day tour of the emperor

(Added one after another according to the comments...)