Purpose: Let the brand penetrate into the hearts of people (consumers). Promotion purpose: enhance brand reputation, brand loyalty, and improve brand sales. Promotion strategy: deep interaction, innovative communication. Innovation is the life of planning, especially in the in-depth promotion stage of the brand. To achieve in-depth interaction with consumers and let consumers experience, recognize and accept the brand and brand culture from the bottom of their hearts, we must find new ways and boldly innovate, thereby improving the brand. Sales power.

Promotion method one: establish brand culture and implement customer interaction. Specific operations: Enterprises can build themselves in prosperous areas, or they can cooperate with various bars, coffee houses and other places to comprehensively promote brand culture, let consumers deeply understand and understand the brand culture, feel the brand cultural atmosphere, and use consumer word-of-mouth for publicity .

Promotion method two: Improve employee management and implement employee interaction. Specific operations: Every employee is a living advertisement for the company's brand promotion. The company can first achieve a "communication source" from within the company by implementing employee stock ownership and employees' learning of corporate culture, and rely on employees' understanding of the company. Cultural recognition spreads brand culture in life and work.

Promotion method three: Enrich brand culture and establish emotional factors between the brand and consumers. Specific operations: With brand culture as the purpose, create brand stories that can impress target consumers, gain recognition and touch from consumers, make the brand culture vivid, vivid, and full, and spread it widely to win people's hearts and the market. .

Brand maintenance stage:

Purpose: to maintain brand height. Strategy: breadth promotion, depth promotion

According to statistics, it takes at least 3-5 years to promote a well-known brand abroad. After the brand reaches a certain level of popularity, it requires an annual investment of at least 10 million US dollars to maintain it. After a brand reaches a certain height, it needs to be maintained, so that the brand can maintain its youthful vitality and market competitiveness forever.

In short, brand promotion can only greatly improve the effect of high-end brand promotion and reduce the impact of brand promotion by finding the "right" emotional entry points and ignition points for consumers and brands, having spiritual dialogues with consumers, and reaching a perfect consensus. Promotional expenses. From the perspective of needs and motivations, feelings and perceptions, and consumer attitudes, it is not difficult to quickly capture and find, locate, and analyze the emotional factors of customers. It is not difficult to find a good method for brand promotion to improve brand sales and solve problems. Purpose. 1. Integrity and strength

2. The most important thing depends on the strength of the head office. As long as the style is novel and fashionable, coupled with the popularity of the spokesperson, do more publicity. This way the popularity will slowly increase. The more people know about it, the more people will naturally wear it. In that case, the brand will become more famous and the brand will also become bigger.