The details are as follows:

First, public words cannot be used as trademarks

First of all, Li Jiaqi was very involved in promoting lipstick and other products during the live broadcast. Apart from selling goods, the most impressive thing is the phrase "oh my god" uttered by Li Jiaqi in his slightly magnetic voice! This is so pretty! ?and ?oh my god! Buy it buy it! ?, these mantras indeed brought a lot of fun and color to the live broadcast, making the live broadcast less serious. However, what Li Jiaqi applied for? Oh my god! Buy it! ?The sound trademark was also rejected, but the specific reason is gradually known to everyone, ?oh my god! ?It is a public vocabulary and is a universal language. This type of public vocabulary cannot be registered as a trademark.

Second, words and graphics with religious overtones cannot be used as trademarks

Of course, in addition to the fact that public words cannot be used as trademarks, there is another reason why? The word "god" in "oh my god" is literally translated as God or God, and generally refers to the highest person in religious beliefs. Such as Jesus etc. Such words, including those involving certain religious elements, cannot be used as trademarks. my country's Trademark Law clearly stipulates that words and graphics that involve or represent religious beliefs cannot be used as trademarks. For example, God, Buddha, Jesus, God or religious mythological figures cannot be used as trademarks. So this is also the second reason why Li Jiaqi’s trademark was called back.

Third, the existence of distinctiveness is inevitable

Although everyone knows the meaning of "oh my god", it is more or less used in daily life or chatting. So once or twice, but if you look at it enlarged, ?oh my god? belongs to the English vocabulary, but it can also be used in global languages. If you want to use such a vocabulary to represent yourself, naturally it will not work. Just say Li Jiaqi This is just his mantra during the live broadcast. If the application is successful, people will definitely use the vocabulary or language of "oh my god" in daily life in the future. What if you turn around and accuse others of infringement? Therefore, there is a lack of significance and adverse effects.

In summary, additional discussions are welcome, and if writing is not easy, please pay attention!