What standards are used to review sound trademarks? Regarding the trademark law, a new application for registration of a sound trademark has been taken seriously by some businesses. Talking about the review standards and acceptance requirements for sound trademark submissions. Therefore, the General Administration of Trademark makes the following statement: Reply: The review standards for sound trademarks are as follows: (1) Prohibited clauses review sounds that are prohibited from being used as trademarks, for example: sounds that are the same or similar to the melody of our country’s or foreign national anthems, military songs, or international songs Sound; religious music or terrorist violence and other sounds with adverse effects. (2) Examination of Distinctive Characteristics 1. Sounds that only directly express the content, consumption objects and other characteristics of designated goods or services lack distinctive characteristics. For example: the sound of piano playing is used on "instrument"; the sound of children's laughter is used on "baby milk powder"; the sound of dog barking or cat meowing is used on "pet feeding"; 2. Other sounds that lack distinctive characteristics, such as: simple , an ordinary tone or melody; a complete or lengthy song or piece of music; a common slogan or slogan sung directly in an ordinary tone; music or sounds commonly used in the industry. Usually, sound trademarks need to be used for a long time to acquire distinctive features. The Trademark Office may issue an examination opinion, requiring the applicant to submit evidence of use and explain how the trademark has acquired distinctive features through use. (3) Identity and similarity review In principle, sound trademarks are reviewed for identicalness and similarity based on listening to sound samples. If two sound trademarks or a sound trademark and a visible trademark are likely to cause the relevant public to confuse the source of the goods or services, or believe that there is a specific connection between the two, they will be determined to be identical or similar trademarks. For example: the sound trademark "Good Neighbor of Communication" and the word trademark "Good Neighbor of Communication" constitute similar trademarks. I believe you want to know: How to register a sound trademark? Conditions for company registration