the trend of shanzhai is vast, and the limelight is the same for a while. Shanzhai mobile phones, Shanzhai cameras, even Shanzhai Spring Festival Evening, Shanzhai lecture halls, and even Shanzhai stars and Shanzhai movies ... all these are strange and bizarre. For the overwhelming "shanzhai phenomenon", people who love it are crazy, and those who hate it hate it deeply. People who love it can say a lot of reasons, and those who hate it are also eloquent. The word shanzhai has existed since ancient times. Shanzhai, the stockade on the mountain. The cottage where the citizens live is just a building complex where a certain group lives collectively. But now the shanzhai has a special social significance. "Shanzhai" products can be divided into at least two types: one is specific goods, such as shanzhai mobile phones; The other is cultural and spiritual products, such as lecture halls and Spring Festival Gala. There is also a sub-method: for profit and not for profit. For example, some people engage in "cottage version of lecture room" and "cottage version of Kung Fu Panda" and spread them on the Internet. The producers are purely for entertainment, or to satisfy their own desire for expression and performance. In my opinion, there must be a distinction between "shanzhai phenomenon" as the basis of comments. As far as the connotation and extension of the current shanzhai phenomenon are concerned, we might as well divide it into two parts: one is called "shanzhai product"; The second is called "shanzhai culture". For the former, from the perspective of intellectual property law or trademark law, many "cottage products", including cottage mobile phones and cottage computers, naturally cannot dispel the condemnation of "piracy" and "plagiarism". If there is conclusive evidence that some "fake products" are based on commercial interests and steal the intellectual achievements of other businesses unscrupulously, then the judicial departments and administrative supervision departments are duty-bound to severely punish put in order in order to maintain the normal order of the market. Of course, if some "cottage products" are not simply counterfeit, but are innovative in technical details, forming characteristics and low prices, they can't help but "make a decision" indiscriminately. In this sense, even for the "cottage products" with legal risks and moral risks, we should be cautious, and we must never go against the "cottage" and kill it when we see it. For the latter, that is, "shanzhai culture", I think that not only can it not be regarded as a scourge, but it must be taken care of and optimistic. In the final analysis, the original meaning of "shanzhai culture" is a folk effort to seek popular culture under the situation that strong elite culture dominates the right to speak, and a constructive force to create cultural diversity. Perhaps in the early days of the emergence of "shanzhai culture", it had its barbaric growth, but its essence was harmless and profound, and all it needed was to take its essence and discard its dross. Nowadays, "shanzhai culture" has to face a choice between disputes, but it is "wooing an". Many people think that shanzhai behavior is an innovation. It is too early to say so now, depending on how it develops. Now this innovation of shanzhai is based on the infringement of other people's brand intellectual property rights, which is not innovation, but at best imitation. This behavior has caused a great impact on genuine enterprises. Foreign enterprises have abundant funds, but the impact is not great. However, China's national enterprises have been greatly affected. For example, mobile phone enterprises, such as "Bird", "Amoi" and "Lenovo" brand mobile phones have opened the market by low price and good quality, and now the cottage mobile phones are impacting the brand mobile phone market at a very low price. There are also these cottage manufacturers, mostly small workshops without licenses, evading taxes and paying taxes. It is precisely without product development and tax payment that cottage manufacturers are making huge profits. The government should keep a clear understanding of the "shanzhai phenomenon", strengthen the protection of intellectual property rights, vigorously crack down on the infringement of intellectual property rights, strengthen publicity on intellectual property protection, enhance the public's awareness of protecting intellectual property rights and brands, and maintain the order of normal and fair competition in the market. Relevant government departments should also strengthen supervision and guidance on shanzhai products. If we don't strengthen supervision and let it develop, it will ultimately hurt our national industry and national brand. It is not easy to form and establish a brand, and it takes a lot of time and money. We must cherish and protect it. The progress of enterprises and the development of the country are inseparable from innovation. We are now building an innovative country. If we correctly guide the shanzhai phenomenon, strengthen product development and innovation on the basis of imitation, form our own characteristics, and produce new brands, the shanzhai phenomenon is a turning point. If we make good use of it, it is innovation. Maybe there will be new Microsoft and new apples in our shanzhai! We look forward to the innovation of the shanzhai people!