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What is the use of the red envelope cover that is so popular now?

Show affection version of the red envelope cover

Although the red envelope covers are currently customized by the company, what if the idol photos you just tried were replaced by family photos or dog food photos? This combines weddings, large gatherings and other occasions, are there any opportunities?

Thinking about it, this red envelope can only be customized for my own family use, and the quantity is not large. However, the minimum order of red envelope covers is currently at least 100. Who will use the extra ones? If I want to use a red envelope cover, I will only occupy a WeChat ID quota if I send it to anyone. Spending 1,000 yuan to get a commemorative cover is rich and boring?

Even for occasions such as wedding parties, there may be opportunities, but the dissemination of covers with this theme is too severely restricted. Compared with its price, it feels like spending money to buy commemorative meaning is useless.

?Enterprise customized promotion

After the above-mentioned unreliable association attempts, I started to get back on track and search and investigate the normal promotion logic of red envelope covers. The cost of each WeChat ID is 10 yuan and the validity period is 3 months, which is converted into corporate promotion activities. Trademarks, logos and company names are allowed to appear on the cover of the red envelope, and a cover story is even added this time, which can further improve the quality of the cover as a business card.

As free users, we will use it directly when we see the exquisite and beautiful cover. Both parties sending and receiving red envelopes will see the corporate promotion information on the cover of the red envelope, especially when the scene extends to group red envelopes. The audience is no longer the sender and receiver of a red envelope, but all the group members who click on the red envelope! Calculated in this way, the cost is far less than 10 yuan/WeChat ID. After all, the WeChat IDs that occupy the quota will radiate the impact through red envelopes.

The self-media information gap leads to traffic

The enterprise pays to customize the red envelope cover for promotion, and the user uses the red envelope cover for free as traffic feedback to the enterprise. Then the self-media in the middle can use the information gap to Drained for myself.

By searching for "WeChat red envelope cover" in WeChat search, you will see many articles providing free ways to obtain red envelope covers. Of course, some articles will adopt the method of adding administrator WeChat friends and sharing friends. Circle it and collect it with screenshots. When collecting materials in the afternoon, I came across a public account that sells maternal and infant products. The way to get the red envelope cover is to add its WeChat friends to get relevant links. As for the meaning of adding WeChat friends, the words "moment circle economy" and "private domain traffic" are all It can be explained.