Nowadays, many boys also pay great attention to their external image, and they pay even more attention to the choice of clothing. Below I will introduce to you 10 fashionable men's clothing brands. You are welcome to read.

1. ARMANI (Italy)

In 1973, Armani (elegant master Giorgio Armani) established his own brand. The Italian brand's style is rarely about chic. In fact, in every season, they have some appropriate and understandable modifications. Because designer Armani believes that the quality of clothing is more important than style updates.

Armani’s men’s clothing has no sense of restraint or artificiality, and incorporates the casualness of casual wear and sportswear on American campuses, while the fabrics and colors follow the subtle sophistication of Italian tradition. The achromatic system with different lightness and grayscale makes people marvel at its ability to transform gray into infinite meanings.

2. AMURS (France)

AMURS loves muse clothing and can be said to be the incarnation of the muse. After being introduced to China, under the premise of fully referring to the characteristics of the Chinese human body, several top brand fabrics in the world were selected, designed by famous Italian designers, and worked with the fine workmanship of famous Italian factories. Every detail reflects the exquisite craftsmanship of AMURS clothing. . Every piece of AMURS clothing is a work of art, carefully cultivated by famous teachers, and its lines and styles exude a strong artistic atmosphere.

More and more high-income earners in China advocate the concept of freehand and comfortable life and the matching clothing style, which are fully demonstrated in AMURS (Love Muse) clothing. Under the guidance of the design style of "advocating nature", the business and leisure series composed of high-end cotton, linen, silk, wool and "natural fabrics" independently developed by the AMURS brand further highlight the AMUURS ( The unique personality of the Love Muse brand.

3. BURBERRY (UK)

The history of BURBERRY can be traced back to the 16th century. In 1909, BURBERRY established a unified trademark: the shield symbolizes "protection"; the warrior holds the flag on the flag. "Porsum" is Latin for advancement.

BURBERRY has always been a more practical brand. In the late Victorian and early Edwardian centuries, it produced specialized waterproof clothing and hunting clothing for almost all outdoor sports. Later, the brand successfully transformed into a fashion brand. The plaid pattern with a strong Scottish style was registered as a trademark in 1924 and became synonymous with it.

4. Calvin Klein (USA)

Calvin Klein, the founder of this brand, is a pioneer of minimalism and advocates Lessismore (less is more). His men's clothing uses men's clothing fabrics that are contrary to tradition. Most of his men's clothing uses fabrics containing ultra-light synthetic fibers produced with the most advanced technology, and even women's clothing materials that are supple, soft, and strong in weight. In terms of style, the suit is longer, with a tightened waist, broad but soft shoulders, and interesting straight-leg pants.

5. CERRUTI (Italy)

CERRUTI’s original name was Cerruti1881 (Cerruti, the master obsessed with superstars), which is a combination of the founder’s family name and the year of its founding. This brand, which started with exquisite and high-quality fabrics, has now become a well-known representative brand in the Italian men's clothing industry. It is rigorous yet natural, famous for its smooth lines and comfortable visual and wearing experience.

6. AMURSxACTIVE (Paris)

Young achievers, I believe everyone is familiar with the name AMURSxACTIVE. AMURSxACTIVE (AMURSxACTIVE) is the largest French fashion brand that has set off a global fashion whirlwind. With its high style, high quality and ultra-fresh style, it has become a new indicator of global new fashion.

AMURSxACTIVE (AMURSxACTIVE) design style is trendy and fashionable, but not too ostentatious. It focuses on highlighting the self-confidence and vitality of the young and successful generation, and is full of mission and passion, pursuing high quality and high taste. It is deeply loved by fashionable young people. love. It is the most popular brand among today's fashionable young people. My type (OK), my Astra!

7. GUCCI (Italy)

This brand has been famous for producing high-end luxury products for more than 80 years. Especially in the past thirty or forty years, it has been pursued by the upper class consumers. popular.

Gucci (the new modernist Gucci) encourages men to wear leather clothing because it uses neutrality to give men’s leather clothing and other men’s clothing new life: the leather of leather clothing is light and soft, like an ordinary jacket; the tight-fitting design emphasizes the masculine body shape of men, and the details abandon trivial minimalism and present a modern yuppie look.

8. DOLCE & GABBANA (Italy)

Perhaps its second-tier brand D&G is better known by many young people. DOLCE & GABBANA only launched men's clothing in January 1990, but it quickly became popular in the stereotypical men's clothing world with its unique passion, romance and sexiness. With tough and rough lines, earth tones, black and scarlet, a printed square scarf with a brand pattern around his neck, and a leather jacket, he looks like a male from Sicily in southern Italy.

9. GIVENCHY (France)

The pure and elegant Audrey Hepburn is the dream angel of many men in the world. And Givenchy is the man "behind" her, her image designer for more than 40 years. Givenchy himself is known as the "gentleman of the fashion industry" for his elegant demeanor and refreshing appearance on any occasion. In 1973, Givenchy officially launched men's clothing. And his men's clothing is almost the embodiment of himself - simple, refreshing, thoughtful, decent, strong and soft.

10. HUGOBOSS (Germany)

What an interesting coincidence: in various parts of the world, senior executives or business leaders with prominent status meet in formal or semi-formal settings. I see this brand all the time. Perhaps this was the original intention of the founder.

The German-style rigorous attitude is reflected in the men's clothing of this brand - double or triple row button suits, pleated front trousers, widths that vary from time to time but never lose their seriousness. On the shoulders, the shirt is delicate and wide. Conveys a masculine image.

Expansion: Brand men’s clothing matching sales skills

1. Men’s clothing sales skills

During the clothing sales process, the salesperson not only displays the clothing to the customer, but also explains it. In addition, we must recommend clothing to customers to arouse their interest in purchasing. Therefore, the salesperson's shopping guide in the sales process is very important.

First of all, when recommending clothing, you must do the following six things:

1. Be confident when recommending clothing. When recommending clothing to customers, the salesperson must have confidence in himself, so that customers can be confident about the clothing. There is a sense of trust.

2. Recommendations suitable for customers. When prompting customers with products and explaining them, they should recommend suitable clothing based on the customer's actual objective conditions.

3. Use gestures to recommend to customers.

4. Match the characteristics of the product. Each type of clothing has different characteristics, such as function, design, quality, etc. When recommending clothing to customers, the different characteristics of clothing should be emphasized.

5. Focus the topic on the product. When recommending clothing to customers, you must find ways to bring the topic to the clothing, and at the same time, pay attention to the customer's reaction to the clothing, so as to promote sales in a timely manner.

6. Accurately state the advantages of various types of clothing. When explaining and recommending clothing to customers, we should compare the differences of various types of clothing and accurately state the advantages of each type of clothing.

Secondly, we should pay attention to the following four principles in the process of sales skills:

1. Start with 4W.

It is conducive to sales success to be a good purchasing consultant in terms of when, where, who, and why.

2. The key points should be brief. When explaining the characteristics of clothing to customers, the language should be concise and clear, and the content should be easy to understand. The most important features of clothing products should be mentioned first, and if there is time, we can expand them layer by layer.

3. Specific performance. It is necessary to adapt to the situation of the customer, and not just say: "This dress is good", "This dress is the best for you" and other overly simple and general sales language. Change the way you speak depending on the target of your sales. It is necessary to introduce different content to different customers so that it can be tailored to each individual.

4. Salespersons should grasp popular trends and understand the vanguard of fashion, and should explain to customers that clothing conforms to popular trends.

Summary: Shopping guide is a very important and critical factor in giving customers the confidence to buy in a very short period of time. In fact, it means to be targeted, to analyze the customer's purchasing behavior, and to introduce and explain the design, function, quality, price, etc. of the clothing, so as to truly make the customer's psychology transition from "comparison" to "belief", and finally make the sale. success.

2. Analysis of male purchasing behavior

The following is an example of male purchasing behavior analysis:

(1) Proposition of male purchasing behavior

In the process of men’s clothing terminal sales and purchase, do men have their own opinions? Today we will analyze the men’s clothing sales and service skills on this topic.

After walking out of this brand counter, I strolled to another men's clothing counter, which is a brand I prefer. I have worn suits from this brand before and they still look good after several years, so I have a good impression of them. After taking a fancy to a white striped shirt, the 40-year-old shopping guide looked experienced, took out a new piece of packaging, quickly opened it and handed it to me, encouraging me to go into the fitting room to "try it out", and when I put it on When I walked out of the fitting room, this lady arranged the shirt on me kindly and carefully, saying, "It suits your style very well, it looks very generous and elegant"... At this time, my inner thoughts were: She Already won, because I bought this shirt.

After I got home, my wife scolded me: "How can you buy more than 500 yuan of non-discounted shirts in the mall during working hours? Do you still care about your family?"

Everyone, do you think “men have their own opinions” in the shopping process? In my opinion, in fact, most of the time men have no opinions during the shopping process. Those men who shop alone and "go deep into the tiger's den" mostly have opinions from shopping guides. (Extra-topic supplement: Everyone knows that men’s shopping characteristics are to go straight to the topic. The first choice for men to buy clothes is the brand; that is to say, as long as a man enters the store, it means that he likes or trusts the brand to a large extent. For those who do not like it, Men are too lazy to go into a brand that they like or don’t recognize. Therefore, if there is no transaction in many cases after men enter the store, this is a problem with the shopping guide, because those men who shop alone “go deep into the tiger’s den” and advocate during the shopping process. Most of them come from shopping guides)

Because I work at a terminal, I often walk in shopping malls; one day I passed by the counter of a certain shoe brand and saw a couple in their 30s choosing shoes. The woman was sitting in the shopping mall. On the shoe-trying chair, the man stood impatiently in front of the woman, watching her try on the shoes brought by the shopping guide one after another. He only heard the woman say: "This one won't work", "Try that one", "This one" "It's too ugly", "Try this again", "Okay, this is it", and finally they decided "This is it". (During this process, I didn’t hear anything the shopping guide said and the order was placed smoothly. I thought to myself: What a smart shopping guide.)

Everyone, after this scene, what do you think of shopping? Do "men have their own opinions" in the process? Also in my opinion, most of the time men have no opinions during the shopping process. For those men who take their wives to buy clothes, their shopping opinions largely come from their wives. If his wife says yes, it is yes, and if his wife says no, it is yes. Good is bad.

As we all know, most men are career animals and do not have the leisure to study the matching, style, and fashion of clothing... This is women's expertise. (It is precisely because of this that most of the men who usually go alone and "go deep into the tiger's den" "die" miserably after going to the mall!)

Combined with this situation, I remembered another incident a few days ago. Scene: In a men's clothing brand counter, a couple of about 25 years old and a boyfriend are choosing coats. The man is facing the mirror in the fitting room, standing there like a good baby, and the girlfriend is dressing up like a good son. There he was also carefully arranging and looking at a new jacket he was wearing (this scene made me laugh so hard). The shopping guide of the brand was standing nearby holding the clothes. I found that the shopping guide said very seriously and responsibly: "I think he is very suitable to wear blue", "Really", "It's my personal opinion anyway", "How about it?" ", "This is also very appropriate"...

Everyone, at this point in this scene, do you think the deal has been completed? The male and female friends impatiently walked to another men's clothing counter after saying "Let's take a look." This purchasing scene illustrates: first, men who buy clothes with their girlfriends have no opinions; second, compared with this man’s girlfriend, a strange shopping guide has no influence on purchasing opinions. If the shopping guide "looks very responsible" and says "I think" or "my personal opinion", it will only drive them to another store. Compared with the previous shopping guide selling shoes, this shopping guide’s performance needs our training.

To summarize: those men who shop alone, those who shop with their wives, and those with girlfriends do not have any opinions of their own when buying men's clothing. Even some claims often have no fundamental impact on purchasing behavior. Therefore, the phrase "men have their own opinions" may occur in matters other than buying men's clothing.

If everyone is not convinced enough, let’s look at another situation, that is, a few friends and colleagues accompany a man shopping to see if “men have their own opinions”?

Last year, my colleagues and I went to Shanghai on a business trip. When we were free, we went to the flagship store of a certain brand on Nanjing West Road with three people. This brand is ranked first in Spain and third in the world. It is a brand that is talked about in the industry. The store's address is diagonally opposite Plaza 66. I won't mention its name, but people in the industry must already know the brand name. When we walked in, a female colleague started scolding me for being old-fashioned and not knowing what fashion was. I don’t have the taste and style to dress... I wanted to take the opportunity to show off my taste, so I started trying on the whole body before I could finish browsing. Every time I tried on something, I walked out and asked her: How do you like this one? How about that one? In the end, she seemed to have a lot of confidence in me, and a pair of pants, a T-shirt, and a jacket were packed and ordered.

When I returned home to Shenzhen after the business trip, my wife inevitably cursed her, saying that it didn’t suit my style at all. When I wore the clothes at the company, I asked my colleagues who looked at me strangely, "You know?" What brand is this?" They all said the same thing: "Baleno"? I almost vomited blood.

That set of world-famous brands has been kept in the closet since then. Guys, do "men have their own opinions"? What I am sure of is: "Men have their own opinions" may occur in other situations when men buy clothes;

In a word: Men often have no opinions when buying clothes;

(2) Men’s purchasing service countermeasures

Based on this purchasing psychology, in terms of men’s clothing sales skills, how should the terminal personnel of our brand clothing monopoly deal with it? Below we analyze one by one and give the countermeasure results:

1. Impress him with your professionalism - for those male shoppers who "go deep into the tiger's den" and enter the store alone, the above analysis is already very clear: Many times he has no opinion, so you have to advocate for him. The salesperson's advice to him is not just a simple sentence: "Just buy this one."

To get a lot of money from them, you must gain their trust in the sales staff. According to my research and feelings, that kind of trust comes from the terminal sales staff’s expertise in suit fabrics, workmanship, styles, and matching. Let’s start with an example:

Once, I wanted to buy a new suit to get rid of my worn-out suit, and I walked into a certain brand counter (note: I definitely recognize, like, or at least I don’t dislike this brand, as I said before , men’s first choice for shopping is brands. In fact, this means that the transaction for him is already half successful. Let’s see what happens below). I walked directly to a suit and "touched and asked" (feeling the feel of the fabric and asking about the price discount). The lady quickly answered and found one to encourage me to try on. Naturally I would not refuse, so I took off my coat, took the suit from her hand and was about to put it on. When I put it on my left arm, I found that it was too small. When I said it was too small, she expressed her embarrassment and didn't understand the size I was wearing. She immediately changed it to a larger size, and I tried to wear it again. At this time, I realized that it was still too small, and my arms felt uncomfortable trying to put it on. I immediately said it was still too small. At this time, I was disappointed. I even felt that the fabric of this suit was rough to the touch, although the style looked good.

A salesperson who couldn’t even visually check the size drove me out. Although the brand attracted me to the store, it attracted a male shopper who had no idea. It was a pity.

I walked into the next men’s clothing store that I liked. Like any other male shopper, I went straight to the topic. Here is my simple question: “Miss, single-breasted or double-breasted? What’s the point?”, “A double-front suit, which one suits me?”, “What kind of fabric is this? Which one should I choose?” Her answer was: “It doesn’t matter which one you like.” ".

A suit priced at 4,800 yuan, but the salesperson told me there was nothing special about it. There's nothing fancy about it, just buy some suit, I just go out.

According to the sales situation of men’s clothing that I have served, especially in the sales of mid-to-high-end men’s suits, the basic knowledge of fabrics, workmanship, style, etc. and the unique positioning of brand design for such items that cost thousands of dollars, It is the basic content that must be mastered first. For those shopping guides who are good at these aspects, I find that their performance is always one of the best.

2. Too much talk leads to mistakes - for those men who are accompanied by a companion (wife, girlfriend, friend) when shopping.

We discuss this kind of male shopping very clearly: they also have no opinions, and most of the opinions come from the accompanying person (of course, when you find that the accompanying person has no influence, treat him as if he is shopping alone That’s it, use your expertise to influence him). At this time, what we say is to act according to the color of his wife (girlfriend, friend), not to judge lightly, not to talk nonsense, just to be attentive and attentive to the service, just like the previous couple buying shoes. Even the center of your service needs to shift to them (the escort): chatting, complimenting, acknowledging her.

3. Make a splash in the east and attack in the west - early advertising, terminal promotions, store design, and employee recruitment may all need to follow the factors of male shopping companions (women).

Men’s clothing touches women’s hearts and almost touches men’s pockets. Once a men's clothing brand in Fujian was launched with the slogan: "The man who makes women's hearts flutter" and became famous throughout China. Later, its slogan was changed to: "Men should be tougher on themselves." I think many women will be shocked after seeing this. Elated: That’s it! That's it!

On a business trip to Wuhan, I bought a tie on the spot at a men's clothing counter without hesitation, because the promotion was that if you buy a tie, you will get a bottle of women's perfume for free. How could I let go of such an opportunity? When I got home, I told my wife: I bought you a bottle of perfume. She asked if it was expensive? I said that although it is expensive, it is still worth it to give me a tie!

Many men’s clothing store designs are elegant and luxurious.

Take the chairs in men's clothing stores as an example. Many of them are designed in a tough and classic style. In fact, I rarely find male shoppers sitting there. Most of the people sitting there are women. Obviously, such chairs are meant for women. If she stands up and walks away if she is uncomfortable or has inappropriate style, will the man be able to keep her?

A Beijing women’s clothing brand’s all-male service has been a great success, which must have greatly comforted the hearts of 40-year-old female shoppers. In men's clothing sales, facing those female decision-makers, hiring male services can kill two birds with one stone: attract and convince women; when there are no customers, you can constantly try on your own clothes to create a good store atmosphere.

When buying men’s clothing, do men have their own opinions? In fact, men have no claims!

3. Men’s clothing store sales process

What do you do before welcoming guests? Anyone who has participated in the training knows: We have emphasized many times that the secret to attracting customers into the store is to be busy. Among the men's clothing sales service skills, before the customer enters the store, it is best for the sales staff to be busy, and what they are busy with is not the most important.

Before welcoming guests, there are two common shopping guide actions that should be avoided when selling men's clothing:

"Leaning on the door to sell a smile" type. Every time I visit the men's clothing counter in a shopping mall, I find many female clerks standing in front of their doors when they have nothing to do, leaning to the side, looking lovingly at the customers walking by in twos and threes in the aisle. Every time I wander around and shop like this. Men, in this case, suddenly feel very angry.

The "cold eye" type. Once, in a shopping mall in Shenzhen, a shopping guide from a men's clothing brand (known as the No. 1 brand in men's clothing) was standing in front of me in the elevator. He stood in the middle of his store with a stunned voice, lowering his head and coldly looking at the flow of people outside the store. Few of the customers on the men's clothing floor entered the store directly, so they all moved along the aisle.

If it is a busy scene, it will attract male customers in need to enter the store. As soon as he enters the store, he will give him a gentle trick - called "six steps of fascination".

1. The first step: welcome

Faced with the majority of modern men who "want face but not pride", if they are ignored after entering the store, it will be a big blow to sales. disadvantage.

If you are a mid-range consumer brand and a customer enters the store: your natural smile means "Welcome to such-and-such brand", letting him realize that you have noticed him and are ready to provide him with services (not Just go up immediately);

If you are a brand with a certain level of high-end consumption, you'd better greet customers when they enter the store: "Good morning" and so on.

2. Step 2: Look for opportunities

Male shoppers don’t like to chatter incessantly and don’t like to be disturbed by following closely, so after the welcome is completed, they enter the opportunity search (looking for opportunities to answer questions) ) action is relatively safe and excellent service.

3. Step 3: Opening

When a guest is attracted by a certain style of clothing, it means your opportunity has come:

“Sir, this This dark-colored suit is very suitable for formal occasions, and is also a good match for daily wear at work."

"This fabric is woven from xx, which is very suitable for you to wear in this spring and summer... ”

“Sir, the suit should fit you perfectly, not too close to the body, and not too big. For someone with a slender figure like you, this is the currently popular narrow-waist straight cut or fitted single-breasted three-button style. You can consider it! ”

“Sir, if you are a business person who travels frequently, this treated, lightweight, wrinkle-proof, easy-care business casual style is very suitable for you. ”

　……

Everyone, as soon as these words are spoken, they can attract those male shoppers who are worried about not knowing what kind of suits to buy. This is professionalism as soon as they are spoken, and this sword will stab them. Not very light anymore.

"Sir, what do you need?", "Sir, try it on if you like it", "We are an Italian famous brand"... these are light words. Compared with the above words, it is better not to say them. .

4. Step 4: Try it on

Under the influence of your professional language, he who had no opinion began to experience the value.

When the customer puts on his suit and walks out of the fitting room, you immediately go up to him:

Shan Qi kneels down and carefully and conscientiously helps him roll up his trousers. This move should go deep into his heart, let him feel the meticulous consideration of women, and awaken his inner feelings; then stand up and help him button all the buttons of his suit, and tell him:

"Because Everyone's body shape is different, and trying it on is the most accurate way to choose a suit. I want to help you pay attention to sleeve length, shoulder width, armholes, body length, and whether the buttoned waist fits. In particular, the shoulder line of the suit should match the shoulders. , at the same time, raise your hands and swing them a few times to make sure you can move freely after putting them on..."

By the time the salesperson finished speaking, the male shopper had already decided from the bottom of his heart: Buy You should buy clothes like this! value! So once the Six Meridians Divine Sword is struck, the customers will almost stop moving, so you can start preparing for subsequent joint sales!

5. Step 5: Billing

After stimulating the customer’s desire to buy to the maximum extent, quickly obtain the customer’s consent and proceed to “packaging” and “billing”. Such a deal is a smart move. The longer it is delayed, the more likely anything can happen by the time the heat in his heart cools down.

After placing this order, don’t send him out so quickly - you can help him with shirts, ties, leather shoes, purses, belts, and socks, match them up and see the effect.

6. Step 6: Send the guest off

When all possibilities for closing the deal are over, when the guest says "Your service is really good, I have to go home" (card After finishing the brushing and having no shopping ideas), you can see the customer off. This customer is definitely worth communicating with you side by side until you send him to the door or even downstairs or the parking lot. Ask him if he wants help calling a taxi or finding a car. . Maybe he was confused and didn't know why he just wanted to buy a pair of socks, but he ended up with so many clothes.