The MG brand was originally a British brand. It was acquired by China Nanjing Automobile Group Co., Ltd. on July 22, 2005. On December 26, 2007, China Nanjing Automobile Group Co., Ltd. was wholly acquired by Shanghai Automobile Group Co., Ltd. and is now a Chinese brand.
MG (Morris Garages) brand, the founder of the British automobile industry, has a glorious history of 87 years (1924) and the world's largest car owners club. It also enjoys the title of "creator of the world speed record", "world It has many reputations such as "the largest selling sports car" and "the best quality sports car manufacturer". As the best annotation of the British automobile industry, MG not only revolutionized the British automobile industry, but also had a profound impact on American sports car sports. It can be said that the brand history of MG is a history of the development of the world's automobile industry. Today, the MG brand belongs to Shanghai Automotive, the eighth largest automobile group in the world (based on production and sales statistics in 2010). "Personality, temperament, and creativity" are the core values ??of the MG brand, and "Make the Difference, discover your differences" is MG’s brand proposition.
MG ROVER is an internationally renowned automobile company with a century-old history and the largest independent car manufacturer in the UK. It declared bankruptcy in April 2005 due to operating difficulties. On July 22 of the same year, Nanjing Automobile acquired all the assets of MGR and Powertrain Company, including a complete set of production and R&D equipment, 4 vehicle product platforms, 3 series of engines, a gearbox product and a century-old Accumulated intangible assets.
As one of the important domestic automobile industry bases, Nanjing Automobile has made full use of the advanced R&D and production equipment of foreign companies through overseas mergers and acquisitions, and with the help of high-level product platforms, it has digested, absorbed and re- Innovate, achieve leap-forward development, cultivate independent research and development capabilities, and build independent brands. The Nanjing MG automobile project is fully in line with the national development strategy of independent innovation and is conducive to improving Nanjing Automobile’s independent research and development capabilities and the construction of its own brand; it is also in line with the national development strategy of “going out” and is conducive to transforming domestic comparative advantages. for international competitive advantage.
Through the implementation of the MG automobile project, Nanjing Automobile will effectively improve its product series and implement product structure adjustments; the full range of engine products will also enhance Nanjing Automobile’s competitiveness in powertrains. It provides strong support for the development of subsequent products and enables Nanjing Automobile to embark on a development path with low investment, low cost and quick results. The company has determined the strategic goal of internationalization. By building two bases in Nanjing and Longbridge, England, it will explore domestic and international markets, reach a production and sales scale of 200,000 vehicles within five years, and form strong core competitiveness and sustainable development capabilities. . Nanjing Automobile will make full use of MGR's brand effect and original international sales network to quickly bring independent international brand products to the international market, create a truly independent high-end international automobile brand, and create a truly international automobile company.